Health and Fitness Club Industry News: Chains
Thursday, September 11th, 2025
Equinox and Maria Shriver Launch MOVE FOR MINDS, a Mind-blowing Gathering of Superstar Experts in the Mind and Body Health Arena
Posted: April 19, 2016 in Chains
LOS ANGELES, CA - Equinox and Maria Shriver announced the inaugural MOVE FOR MINDS Experience, launching on Saturday, May 21. This groundbreaking event takes place at Equinox Sports Clubs in New York, Los Angeles, Orange County, San Francisco, Boston and Washington, D.C. Participants will engage their brains and bodies in physical fitness challenges including Equinox's "The Cut," a unique, cardio-forward boxing class, yoga and guided meditation, while also having the chance to explore a first-of-its-kind marketplace where they will meet and hear from the superstars of brain research, fitness, food, nutrition, stress/sleep and caregiving. MOVE FOR MINDS is an unprecedented gathering of empowered women, men and leading experts who believe funding women's brain research will help us solve the Alzheimer's epidemic and answer the question: Why are so many people getting Alzheimer's and why are the majority of them women? Read More...
Equinox Unveils First San Diego Area Club in Carlsbad, CA
Posted: April 6, 2016 in Chains
SAN DIEGO, CA - Equinox, a high performance lifestyle leader, announced its entrance into the San Diego market with the opening of Equinox La Costa in Carlsbad, California. Located along the iconic Pacific Coast of North San Diego at 7710 El Camino Real, the 30,000 square-foot club combines the unparalleled service and facilities that Equinox offers at each of its 80 global locations with a Spanish design aesthetic unique to the region. Read More...
Cycle For Survival Surpasses $100 Million Raised For Rare Cancer Research In First Decade of Events
Posted: April 4, 2016 in Chains
NEW YORK, N.Y. - Cycle for Survival, a national movement to beat rare cancers, finished its 2016 events with a record-breaking fundraising total of $30 million, which brings the overall total to more than $105 million since it was founded a decade ago. Starting as a single event in New York City, Cycle for Survival now has events in 15 cities across the country, each with rides led by instructors from Equinox, its Founding Partner. With significant fundraising achievements year-after-year, Cycle for Survival has earned recognition as the fastest-growing athletic fundraising event in the country. Read More...
Equinox CEO Harvey Spevak Supports Entrepreneurship Among University of Michigan Ross School of Business MBA Students
Posted: March 1, 2016 in Chains
ANN ARBOR, MI - The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies at the University of Michigan's Ross School of Business announced that Harvey Spevak (MBA '87), CEO of Equinox Holdings, Inc., has made a sizable donation to further expand the opportunities available to students with an interest in pursuing an entrepreneurial career path. The funds will be used to create the Spevak Fund for Entrepreneurial Studies, which will provide scholarships for students focusing on entrepreneurship. Read More...
Equinox Announces Launch of Furthermore Brand
Posted: January 20, 2016 in Chains
NEW YORK, N.Y. - Equinox, an upscale fitness and high-performance lifestyle leader, announced the launch of Furthermore. The new brand will launch with the debut of its eponymous online magazine focused on reframing and redirecting the fitness and luxury style content category. Read More...
Equinox Unveils 2016 Ad Campaign “Commit to Something”
Posted: January 4, 2016 in Chains
NEW YORK, N.Y. - Equinox, the high-performance lifestyle leader in the luxury fitness category, has unveiled a new brand campaign for 2016, titled "Commit to Something." The provocative new campaign, a collection of seven images shot by world renowned fashion photographer Steven Klein, displays the powerful, conscious, human expression of commitment. Read More...
Equinox Launches 2015 Ad Campaign, Explores The Consequences Of A Good Workout With “Equinox Made Me Do It”
Posted: January 1, 2015 in Chains
NEW YORK, NY - Equinox, the upscale fitness and high performance lifestyle leader, unveiled today its 2015 ad campaign: an evolution of last year’s ‘Equinox Made Me Do It’ narrative, created by Wieden+Kennedy New York. The first iteration of the campaign highlighted unbridled confidence and lowered inhibitions as consequences of a good workout. This year, the campaign builds on that narrative, celebrating the aftermath of an Equinox workout – pushing boundaries and disrupting preconceived notions – in a positive, unapologetic way. Read More...
