Health and Fitness Club Industry News: Chains
Tuesday, May 20th, 2025
Workout Anytime Welcomes Larry Brayman as Chief Marketing Officer, Strengthening Leadership Team Amid Growth Surge
Posted: May 9, 2025 in Chains
ATLANTA, GA - Workout Anytime, the leading premium 24/7 fitness franchise with over 200 locations nationwide, announces the appointment of Larry Brayman as Chief Marketing Officer. This key leadership addition follows the recent naming of Jerry Pugh as CEO, reinforcing a bold new era of growth, innovation and brand elevation for the fitness franchise. Read More...
New Look, Same Heart: Gold’s Gym SoCal Revamps Original North Hollywood Club
Posted: May 8, 2025 in Chains
LOS ANGELES, CA - Gold’s Gym SoCal, the original home of serious training, is leveling up its North Hollywood location with bold, state-of-the-art upgrades. As the very first club in the SoCal franchise, which opened its doors 36 years ago, this iconic gym is getting a powerful refresh while staying true to the legacy that made it legendary. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to Brunswick, Ohio
Posted: May 7, 2025 in Chains
BRUNSWICK, OH - Crunch Fitness announces the opening of Crunch Brunswick in Brunswick, Ohio. The 24,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee Fit Fusion, LLC, Crunch Brunswick will create a new fitness offering for residents of Brunswick. Read More...
EōS Fitness Exceeds 1.5 Million Members, Continues Rapid Nationwide Growth
Posted: May 7, 2025 in Chains
DALLAS, TX - EōS Fitness celebrates the impressive milestone of surpassing 1.5 million members. With more than 175 locations open or on the way, the national High Value, Low Price (HVLP) gym brand continues to elevate the fitness experience across its national footprint. Read More...
Drew Stauffacher Named New Brand President of 9Round Kickboxing Fitness, the World’s Largest Kickboxing Franchise
Posted: May 7, 2025 in Chains
GREENVILLE, S.C. - Drew Stauffacher has been named as the new Brand President of 9Round Kickboxing Fitness, the world's largest kickboxing franchise. Transitioning from the role of Vice President of Operations, this strategic move allows Stauffacher to leverage over 13 years of experience with the brand and focus on enhancing the member experience, strengthening franchise support and leading innovation to keep 9Round at the forefront of boutique fitness. Read More...
Crunch to Host Nationwide Fundraising Event to Support Augie’s Quest to Cure ALS
Posted: May 5, 2025 in Chains
NEW YORK, N.Y. - Crunch Fitness, a leading high-value, low-price announces it will host its nationwide fundraising event to support Augie's Quest to Cure ALS (Lou Gehrig's disease). The initiative will take place at participating Crunch Fitness, Crunch Select, and Crunch Signature locations nationwide on Saturday, May 31, from 9AM to 10:30AM local time, with the ability for Crunch members and non-members to participate, donate and help in the fight to find a cure for this debilitating disease. Read More...
Amped Fitness Powers Into Houston with Two Game-Changing Gym Openings
Posted: May 2, 2025 in Chains
HOUSTON, TX - Amped Fitness, a fastest-growing trailblazer in the fitness industry, is making a massive entrance into the Lone Star State with not one, but two brand-new locations landing in Houston this summer. Introducing: Amped Fitness Willowbrook and Amped Fitness Gessner, two state-of-the-art clubs set to redefine what a gym experience should look like. Read More...
Complimentary Mindful May Meditation Program Launches on Life Time App During National Mental Health Month
Posted: April 30, 2025 in Chains
CHANHASSEN, MN - Life Time (NYSE: LTH) is making it easier than ever to prioritize mindfulness during National Mental Health Month with the debut of its first-ever Mindful May program, dropping May 4 on the complimentary Life Time app. The program aims to be a valuable resource at a time when 75% of Americans report experiencing physical or mental symptoms from stress. Read More...
9Round International Partner Conquers the Grindstone 100
Posted: April 30, 2025 in Chains
GREENVILLE, S.C. - 9Round knows that real growth happens when you push yourself beyond what you thought was possible. One of their dedicated International Master Developers, Ariel Cabrera of Guatemala, who also happens to be a passionate endurance athlete, recently completed one of the toughest ultra marathons: the Grindstone 100 in the Shenandoah Valley. This event isn’t just a race; it’s a test of physical and mental endurance that few are brave enough to attempt. Read More...
24 Hour Fitness Unveils New Amenity Concepts Designed to Redefine the Member Experience
Posted: April 28, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness is expanding its premium fitness offerings with the launch of Recovery24 and Premium Fit24, two innovative amenities now available at select club locations nationwide. These new experiences are designed to elevate the fitness journey, offering members advanced recovery and high-tech strength training solutions in dedicated private environments. Read More...
UFC GYM and UFC FIT to Host Nationwide Fundraising Workout for Augie’s Quest
Posted: April 24, 2025 in Chains
LAS VEGAS, NV - UFC GYM and UFC FIT will host a nationwide, donation-based group workout on Sunday, May 4 to support Augie’s Quest to Cure ALS and honor ALS Awareness Month. This special event will raise funds for groundbreaking amyotrophic lateral sclerosis (ALS) research and provide care for those affected by the disease, with all proceeds going directly to the nonprofit. Participating UFC GYM and UFC FIT locations across the country will host a 90-minute, donation-based group workout. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to Norfolk, Virginia
Posted: April 23, 2025 in Chains
NORFOLK, VA - Crunch Fitness announces the opening of Crunch Norfolk in Norfolk, Virginia. The $5 million, 40,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Norfolk will create a new fitness offering for residents of Norfolk. Fitness Ventures LLC owns and operates Crunch Fitness locations across the U.S. Crunch Norfolk will be the Fitness Ventures LLC's 68th location nationwide and fourth location in Virginia, with plans to open at least 10 more gyms this year. Read More...
Life Time Foundation Expands Support of American Forests
Posted: April 23, 2025 in Chains
CHANHASSEN, MN - In celebration of Earth Month and its ongoing commitment to conservation, reforestation and protecting the planet, the Life Time Foundation has provided a $300,000 grant to American Forests to support the reforestation of the Rim Fire burn scar in California's Stanislaus National Forest, just west of Yosemite National Park. Read More...
24 Hour Fitness and Action for Healthy Kids Launch New Nationwide Partnership
Posted: April 22, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness announces a new national partnership with Action for Healthy Kids (AFHK), a leading nonprofit working to improve the health and wellbeing of children by bringing together educators, families and communities. This collaboration furthers 24 Hour Fitness' mission to transform lives through fitness by empowering young people and their communities to embrace lifelong wellness habits. Read More...
Crunch Fitness Announces Strategic Investment from Leonard Green & Partners; Continues Expansion In Florida With Acquisition Of Nine 24 Hour Fitness Gyms
Posted: April 16, 2025 in Chains
NEW YORK, N.Y. - Crunch Holdings, LLC ("Crunch Fitness"), a globally recognized powerhouse in the fitness industry, announces a strategic investment from Leonard Green & Partners ("LGP"), a leading private equity investment firm. Under the terms of the agreement, LGP will acquire a majority interest in Crunch Fitness from TPG Growth, the middle market and growth equity platform of global alternative asset management firm TPG and Crunch's minority shareholders. Read More...
Xponential Fitness Renews Partnership with Bilt Rewards
Posted: April 14, 2025 in Chains
NEW YORK, N.Y. - Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands, announces a renewal of its partnership with Bilt Rewards, the pioneering network that transforms housing and neighborhood spend into rewards and benefits, bringing the power of fitness and rewards together. Read More...
EōS Fitness Powers into 2025, Setting New Fitness Industry Benchmarks
Posted: April 11, 2025 in Chains
DALLAS, TX - EōS Fitness launched into Q1 2025 with rapid growth, a new marketing campaign, in-gym innovations and impactful partnerships, laying the groundwork for a remarkable year ahead. From unveiling Will Power, the fitness industry’s first-ever brand character, to opening several new locations nationwide, EōS continues to expand and raise the bar for the fitness industry and redefine what it means to be a leader in the category. Read More...
Life Time Acquires High Performance Lifestyle Training (HPLT) to Complement Health and Wellness Experiences in NYC and Beyond
Posted: April 10, 2025 in Chains
NEW YORK, N.Y. - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announces the acquisition of High Performance Lifestyle Training (HPLT), founded by entrepreneur Brian Mazza. As desirability for Life Time continues to grow, this new relationship will further extend Life Time’s presence in the health and wellness landscape in New York City and beyond, bringing unparalleled, curated experiences to Life Time members. Read More...
CR Fitness Holdings Opens 75th Crunch Fitness Location with State-of-the-Art Facility in Colleyville, Texas
Posted: April 7, 2025 in Chains
COLLEYVILLE, TX - Crunch Fitness is bringing its exciting and inclusive fitness experience to Colleyville, Texas, with the opening of its brand-new 3.0 location. CR Fitness Holdings, LLC, led by industry veterans Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, now operates 75 locations across Texas, Florida, Georgia, North Carolina and Tennessee. With the opening of Crunch Colleyville, the company continues its mission to provide high-quality, affordable fitness options to communities across the country. Read More...
EōS Fitness Crowns 2025 Submit Your Fit Winners
Posted: April 4, 2025 in Chains
DALLAS, TX - EōS Fitness announced its annual Submit Your Fit contest winners for 2025, honoring five extraordinary members whose commitment to health and wellness has powerfully changed their lives. The campaign spotlights EōS members’ strengths, struggles and wins. Their collective experiences inspire and empower others to embark on journeys of their own. Read More...
