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Health and Fitness Club Industry News: Chains

Tuesday, July 23rd, 2019

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Planet Fitness Humorously Explores “Joy” of At-Home Workouts With New Creative Campaign
Posted: July 8, 2019 in Chains

Planet FitnessHAMPTON, N.H. - Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone, has released a new creative campaign that humorously explores the perceived "joy" of working out at home. The new television and digital spots highlight what it's really like to work out at home, poking gentle fun at how the process might not be as glamorous as what's typically been portrayed in fitness commercials. The spots also aim to put the public's fears about finding a safe, convenient haven at the gym at ease and features people experiencing a wealth of trouble working out at home, whether due to a lack of dedicated exercise space or other distractions. Read More...

9Round Finalizes Master Franchise Agreement for Colombia and Panama
Posted: July 8, 2019 in Chains

9Round: 30 Min Kickbox FitnessGREENVILLE, S.C. - 9Round Franchising, LLC, recently finalized an agreement for future franchise development in the Latin American countries of Colombia and Panama. The master franchise agreement details plans to develop 36 new 9Round locations between the two countries over the course of the next six years. Read More...

TPG Partners with Crunch Fitness
Posted: July 1, 2019 in Chains

Crunch FitnessSAN FRANCISCO, CA; FORT WORTH, TX; and NEW YORK, N.Y. - TPG Growth, the middle market and growth equity platform of alternative asset firm TPG, announced that it has partnered with company management to acquire Crunch Fitness. The transaction includes Crunch’s company-owned “Signature” facilities, as well as its global franchising business. Financial terms of the transaction were not disclosed. Read More...

Planet Fitness Appoints Kathy Gentilozzi Chief People Officer
Posted: July 1, 2019 in Chains

Planet FitnessHAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., announced that Kathy Gentilozzi has been appointed Chief People Officer. Gentilozzi will oversee the company’s human resources operations including talent acquisition, leadership and organizational development, business partner support, culture and employee engagement, benefits and compensation. As a member of the Planet Fitness Executive Leadership Team, she will report to Chris Rondeau, Chief Executive Officer. Read More...

Blink Fitness Opens Its 86th Location In Queens Village
Posted: June 29, 2019 in Chains

Blink FitnessQUEENS, N.Y. - Blink Fitness, the premium quality, affordable fitness brand announce the grand opening of its 86th location in Queens Village. As a part of the Grand Opening celebration, Blink Fitness donated (50) 1-year memberships, worth more than $10,000, to Hollis Bellaire Queens Village Bellerose Athletic Association, a baseball and softball organization dedicated to providing the youth of the community with the ideals and virtues of honesty, fair play, integrity and respect. Read More...

Orangetheory Fitness Becomes The Largest Single Donor to ALS Research Through Fundraising Collaboration with Augie’s Quest to Cure ALS
Posted: June 26, 2019 in Chains

Orangetheory FitnessBOCA RATON, FL - Thousands of Orangetheory members across the United States and Canada raised $4.5 million during ALS Awareness Month for Augie’s Quest to Cure ALS, an organization fast-tracking effective treatments and an ultimate cure for amyotrophic lateral sclerosis (ALS). This year’s record-breaking results bring Orangetheory’s total giving to more than $10 million over just three years, making it the most successful campaign in Augie’s Quest history. Read More...

Pure Barre Announces Partnership With Palladin Consumer Retail Partners To Rapidly Expand Within New York’s Tri-State Region
Posted: June 24, 2019 in Chains

Pure BarreIRVINE, CA - Pure Barre, the largest barre concept in North America, has partnered with Palladin Consumer Retail Partners, a Boston-based private investment firm, to acquire 28 Pure Barre studios in New York's tri-state region. In addition to taking over Pure Barre's 13 existing studios in the region, the partnership will lead to the development and opening of 15 new studios in the area over the next three years. Read More...

Jazzercise, Inc. Founder & CEO Judi Sheppard Missett Launches Book “Building a Business With a Beat”
Posted: June 20, 2019 in Chains

JazzerciseSAN DIEGO, CA - This year, Jazzercise, Inc., the company that pioneered aerobic dance fitness and became a global phenomenon, is the first-ever dance fitness brand to celebrate the 50-year mark. In honor of the milestone, Founder and CEO, Judi Sheppard Missett is launching a book entitled, Building a Business with a Beat: Leadership Lessons from Jazzercise – an Empire Built on Passion, Purpose and Heart, filled with the lessons she's learned after five decades of industry success. The book will be published June 25, 2019, by McGraw-Hill. Read More...

Planet Fitness Corporate Employees Log More than 430 Hours During Company’s Second Annual “Flexing for Good” Volunteer Week
Posted: June 19, 2019 in Chains

Planet FitnessHAMPTON, N.H. - As part of its ongoing commitment to giving back to the community, Planet Fitness hosted its second annual ‘Flexing for Good’ volunteer week, which involved more than 100 employees at the company’s corporate office headquartered in Hampton, N.H. Over the course of four days, employees logged more than 430 hours volunteering with neighboring nonprofit organizations such as the Boys & Girls Club of Manchester, NH; the Boys & Girls Club of Lawrence, MA; the New England SCPA in Stratham, NH; and Lydia’s House of Hope in Somersworth, NH. The inaugural ‘Flexing for Good’ volunteer week took place in 2018 and it was immediately determined that it would become an annual company tradition. Since then, employees have logged nearly 1,000 volunteer hours. Read More...

Blink Fitness and Three-Time NBA Champion Draymond Green Bring The Feel Good Experience To First Michigan Location
Posted: June 19, 2019 in Chains

Blink FitnessWARREN, MI - Blink Fitness, the premium quality, affordable fitness brand is excited to announce the grand opening of its first franchise location in Michigan, and first location co-owned by three-time NBA Champion Draymond Green. To celebrate the newest location, Blink Fitness is hosting a community celebration in partnership with Detroit Police Athletic League (PAL), an organization dedicated to positively impacting the lives of more than 14,000 local Detroit children by creating a safe and supportive place for kids to have fun and be active. The community celebration will feature a three-point competition, prizing, food trucks, entertainment and more. Blink Warren will also donate 50 one-year memberships worth over $10,000 to Detroit PAL. Read More...

United PF Partners Acquires 26 Planet Fitness Clubs in Arkansas, Tennessee, Missouri, Mississippi, and Illinois
Posted: June 18, 2019 in Chains

Planet FitnessAUSTIN, TX - United PF Partners (United PF), the largest Planet Fitness (NYSE: PLNT) franchisee, has acquired 26 Planet Fitness locations and certain development rights in the Arkansas, Tennessee, Missouri, Mississippi and Illinois markets from PF Arkansas, LLC. This acquisition increases United PF's operating club count to 152 clubs across 14 states, spanning the West, Southwest, Midwest, South and Mid-Atlantic regions. Read More...

SiriusXM And SoulCycle Team Up To Launch ‘SoulCycle Radio’
Posted: June 18, 2019 in Chains

SoulCycleNEW YORK, N.Y. - SoulCycle, a leading lifestyle brand redefining health and happiness, has teamed up with SiriusXM for the launch of an exclusive full-time SoulCycle music channel featuring the inspiring, motivating and transformative music heard in their famed studios. Read More...

Xponential Fitness Signs Large-Scale, Multi-Brand Master Franchise Agreement in Saudi Arabia
Posted: June 18, 2019 in Chains

Xponential FitnessIRVINE, CA - In its first-ever, multi-brand international agreement, Xponential Fitness, the largest curator of boutique fitness brands in the world, will now have an extensive presence in the Middle East. The company announced the signing of a Master Franchise Agreement for Saudi Arabia, a development which will bring more than 50 Xponential Fitness studios to the country over the next three years. Brands included in the development agreement are Club Pilates, Pure Barre, CycleBar, YogaSix and AKT. Read More...

Gold’s Gym Names 2019 Winners In Its Annual 12-Week Challenge
Posted: June 11, 2019 in Chains

Gold's GymDALLAS, TX - Gold's Gym, a trusted fitness authority, has chosen 30 national winners of the Gold's Gym Challenge, its signature 12-week body transformation challenge offered exclusively to Gold's Gym members. Gold's Gym Challenge winners received $100,000 in cash prizes for their incredible and inspiring results. The Gold's Gym Challenge is a collaboration between Gold's Gym and the Gold's Gym Franchisee Association. 2019 Gold's Gym Challenge sponsors included C4, Dymatize, Muscle Milk and Matrix Fitness. Read More...

Life Time Athletic Resort & Spa to Open at Downtown at the Gardens
Posted: June 11, 2019 in Chains

Life Time  - The Healthy Way Of Life CompanyPALM BEACH GARDENS, FL - Life Time, a national premier healthy lifestyle brand, has signed a lease with ShopCore Properties to bring its high-end athletic lifestyle resort with more than 100,000 square feet of best-in-class amenities and programs, and a rooftop beach club, to Downtown at the Gardens in Palm Beach Gardens. The location is targeted to open in 2021. Read More...

Life Time and HOKA ONE ONE Partner to Share Incredible Stories of Human Potential and the Power of the Human Spirit
Posted: June 4, 2019 in Chains

Life Time  - The Healthy Way Of Life CompanyCHANHASSEN, MN - Two brands dedicated to inspiring positive change and healthy, happy lives: Life Time, the premier healthy lifestyle brand, and HOKA ONE ONE, a division of Deckers Brands, announced a multi-faceted partnership to empower people in all aspects of their health journey. The companies will work together on a number of activations that showcase that real, positive change, no matter how big or small is possible. Read More...

Crunch Franchise Announces Its Newest Location in Norwalk, California
Posted: May 29, 2019 in Chains

Crunch FranchiseNORWALK, CA - Crunch Franchise announced the opening of a new 24-hour fitness center with state-of-the-art equipment and amenities in Norwalk, California. The expansive new club, across from Cerritos College, will open June 1st. Fusing fitness with entertainment to make serious exercise fun, Crunch Norwalk will offer top-quality cardio and strength training equipment, half-hour circuit training, a functional training area with indoor turf, a dedicated group fitness studio, tanning beds, HydroMassage and more. Read More...

EōS Fitness Introduces Utah to its High-Value, Low-Price (HVLP) Gyms
Posted: May 29, 2019 in Chains

EōS FitnessKAYSVILLE, LAYTON, OGDEN, ROY and SYRACUSE, UT - EōS Fitness, a leader in the fitness industry with its High-Value, Low-Price (HVLP) gyms, announced that it is acquiring its first five locations in Northern Utah with plans to expand in the state, adding 10 - 15 more gyms within the next 24 months. EōS Fitness will be taking ownership of five former Gold's Gym locations. The brand currently owns and operates more than 30 locations throughout Arizona, California, Nevada, and earlier this year, it announced its first locations coming soon to Florida. Read More...

Planet Fitness to Open “Judgement Free” Clubs in Overland Park, Kansas and Independence Missouri
Posted: May 29, 2019 in Chains

Planet FitnessOVERLAND PARK, KS and INDEPENDENCE, MO and - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone, announced it will open its third location in Overland Park, Kansas in the winter of 2019. Planet also announced announced it will open its second location in Independence, Missouri in the winter of 2019. Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone, where members experience a hassle-free, non-intimidating environment, for only $10 a month. Read More...

Gold’s Gym Celebrates National Best Friend Day With a Week of Free Workouts and Classes
Posted: May 29, 2019 in Chains

Gold's GymDALLAS, TX - Friends who sweat together are more likely to stay fit together, according to a 2016 study, and that's why Gold's Gym is celebrating National Best Friend Day with an entire week of free workouts and classes for friends, no membership required. Beginning on National Best Friend Day, Saturday, June 8, through Friday, June 14, friends (ages 18 and older) can simply check in together at their nearest Gold's Gym to enjoy state-of-the-art cardio and strength equipment, dynamic group exercise classes and more. Read More...

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