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Health and Fitness Club Industry News: Chains

Friday, October 7th, 2022

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Orangetheory Fitness Selects NetSuite to Strengthen Its Core Business
Posted: September 28, 2022 in Chains

Orangetheory FitnessLAS VEGAS, NV - Orangetheory Fitness, a leading fitness brand and innovator in the fitness and wellness category, has selected Oracle NetSuite to help it give more people a longer and more vibrant life. With NetSuite, Orangetheory will be able to take advantage of an integrated business system to enhance and scale its operations as it expands globally. Read More...

Orangetheory Fitness Announces Kelly Lohr as Chief Marketing Officer
Posted: September 13, 2022 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness announces that Kelly Lohr has been named the company's Chief Marketing Officer (CMO). As Orangetheory continues to advance as a leader and innovator in the fitness and wellness space, Lohr will lead the company's marketing strategy, playing a critical role in driving an evolved member experience, brand relevancy and company growth. This is the latest executive hire for Orangetheory, who recently named Jason Dunlop President of International. Read More...

Orangetheory Fitness Appoints Jason Dunlop as President of International
Posted: September 1, 2022 in Chains

Orangetheory FitnessBOCA RATON, FL - As a leading fitness brand, Orangetheory Fitness is committed to continued market growth and new studio openings around the world. To further develop the brand's worldwide presence, Orangetheory announceds the appointment of Jason Dunlop as President of International, overseeing the brand's international studio portfolio and ongoing expansion efforts. Read More...

Orangetheory Fitness Launches Personalized MaxHR Technology at Studios Nationwide
Posted: August 10, 2022 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness announces the launch of the brand's proprietary Orangetheory Personalized Maximum Heart Rate (Personalized MaxHR) algorithm. With the introduction of MaxHR, Orangetheory tracks members' peak heart rates in classes over a period of time and uses that number to generate a member's personal maximum heart rate, ensuring the data literally doesn't miss a beat. This allows coaches to estimate exercise intensity, helping further guide members on when to push further or pull back, ultimately leading to a more customized and impactful workout. Read More...

Empire Portfolio Group Opens New Stamford-West Side, Connecticut Orangetheory Fitness Studio
Posted: May 31, 2022 in Chains

Orangetheory FitnessNEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it has opened a new studio in Stamford, Connecticut. Read More...

Orangetheory Fitness is on the PATH to Going Green
Posted: April 21, 2022 in Chains, Suppliers

Orangetheory FitnessBOCA RATON, FL - A leading fitness brand, Orangetheory, and PATH Water, a leading sustainable bottled water brand, are joining forces this Earth Day to end single-use plastic water bottle consumption in the brand's U.S. studios. Through its continued work with PATH Water, Orangetheory studios have committed to replacing plastic water bottles with Orangetheory-branded PATH bottles to curb and ultimately eliminate plastic waste, a milestone resulting from the brand's existing relationship with PATH Water. Read More...

Orangetheory Fitness Continues Support of Women’s NCAA with NIL Offer to Most Outstanding Player
Posted: March 31, 2022 in Chains

Orangetheory FitnessBOCA RATON, FL - A leading fitness brand, Orangetheory, announces it is getting into the game by extending a name, image and likeness (NIL) offer to the forthcoming Most Outstanding Player (MOP) of the Division 1 NCAA women's basketball National Championship game. As part of the offer, the female-founded company will honor an inspirational college woman's athlete and leverage her talents to co-design a custom workout available for Orangetheory members of all athletic abilities and fitness levels. Read More...

Orangetheory Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki
Posted: March 16, 2022 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness announces the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – "Chief Music Officer." The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment. Read More...

Orangetheory Fitness Opens 1,500th Studio in Los Angeles Neighborhood of Mar Vista
Posted: March 14, 2022 in Chains

Orangetheory FitnessLOS ANGELES, CA - On the heels of its twelve-year anniversary, Orangetheory Fitness announced the opening of its 1,500th studio. The new 3,200 square-foot studio space will feature all new state-of-the-art equipment and the proprietary in-studio and wearable fitness technology Orangetheory is known for globally, as well as beautifully adorned bathrooms with full showers and a large lobby area for members to socialize before and after class. Read More...

Orangetheory Fitness Continues Partnership with InBody to Provide Members Body Composition and Heart Rate Analytics
Posted: January 11, 2022 in Chains, Suppliers

Orangetheory FitnessCERRITOS, CA - Health and wellness has been a focal point since the initial onset of the pandemic as many individuals quickly recognized the importance of prioritizing personal health. After many months of living in a sedentary, stagnant world, the desire to live an active, vibrant life has never been higher. Orangetheory Fitness, the global fitness brand known for its results-driven and science-based full-body workouts, recognized the need to have real-time health information available for its members and partnered with InBody to offer its valuable insights across studios worldwide. Read More...

Orangetheory Fitness Appoints Ryan Flaherty as Chief Fitness and Product Officer
Posted: December 23, 2021 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness has announced the appointment of Ryan Flaherty as Chief Fitness and Product Officer effective immediately. As a company dedicated to providing individuals with a healthier, more vibrant life, Flaherty will focus on developing innovative, skilled coach education to ensure best-in-class fitness programs that will continue to evolve and enhance an unparalleled member experience. Read More...

Level 5 Capital Partners Acquires 112 Owned or Sub-Franchised Orangetheory Fitness Studios Across Michigan, Illinois, Utah and Missouri
Posted: December 10, 2021 in Chains

Orangetheory FitnessATLANTA, GA - Level 5 Capital Partners ("Level 5" or "L5"), a leading consumer private equity firm, announced that its franchisee platform, L5 Fitness, has acquired a collection of 112 owned and sub-franchised Orangetheory Fitness studios. This acquisition marks an expansion and strengthening of the L5 Fitness platform in Michigan, Illinois, Utah and Missouri. Read More...

Empire Portfolio Group Acquires 11 Orangetheory Fitness Studios Plus Area Development Rights in Northern Virginia and Washington, D.C.
Posted: September 21, 2021 in Chains

Orangetheory FitnessNEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announced it has acquired eleven studios and the area development rights in Northern Virginia and Washington, D.C. The sellers include Alan Luchnick and Steve Kolakowski. This transaction marks Empire's fourth acquisition since partnering with Revelstoke Capital Partners ("Revelstoke") in December 2020 and strengthens Empire's position on the East Coast, which now includes a total of over 120 studios across nine states and Washington, D.C. Read More...

Empire Portfolio Group Acquires 10 Orangetheory Fitness Studios Plus Area Development Rights in Charlotte, North Carolina and Regions of South Carolina
Posted: September 1, 2021 in Chains

Orangetheory FitnessNEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart-rate based interval training fitness franchise, announced it has acquired ten studios and the area development rights in Charlotte, including parts of North Carolina and South Carolina. The sellers include Jay Thomas and Doug Birer. Read More...

Empire Portfolio Group, an Orangetheory Fitness Area Developer and Franchisee, Acquires Eight Studios in and the Area Development Rights to Maine, Vermont and New Hampshire
Posted: July 21, 2021 in Chains

Orangetheory FitnessNEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart-rate based interval training fitness franchise, announced it has acquired eight studios in Maine, Vermont and New Hampshire, along with the area development rights for those regions. This is Empire's second major acquisition this month, following its investment in four Connecticut studios earlier in July. With these acquisitions, Empire strengthens its ties to the New England and Mid-Atlantic regions with a total of more than 60 studios in Connecticut, New Jersey, New York, Maine, Vermont and New Hampshire. Read More...

Orangetheory Fitness Franchisee and Developer, Empire Portfolio Group, Acquires Four Studios in Connecticut
Posted: July 13, 2021 in Chains

Orangetheory FitnessNEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart-rate based interval training fitness franchise, announced it has acquired four studios in Fairfield, Norwalk, Westport and Shelton, CT. With these Connecticut acquisitions, Empire strengthens its ties in the tri-state region with a total of more than 40 studios in Connecticut, New Jersey and New York. Read More...

Orangetheory Fitness Offers Memberships to NCAA Softball Championship Teams in Response to Most Recent Disparities for Female Athletes
Posted: June 9, 2021 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness, a global fitness brand known for its results-driven and science-based full-body workouts, is once again stepping up to help rectify the disparities faced by female college athletes. Read More...

National Survey Reveals More Than 100 Million Americans Miss Pre-Pandemic Exercise Routines Resulting in “Basement Burnout”
Posted: June 2, 2021 in Chains

Orangetheory FitnessBOCA RATON, FL - After more than year of working out in front of computers and televisions, ordering new fitness equipment and searching for motivation to keep going, Americans are ready to shake off their "Basement Burnout," a new national survey found. Orangetheory Fitness, a global fitness brand known for its results-driven and science-based full-body workouts, partnered with Kelton Global to survey Americans on national sentiment around the pandemic's impact on consumers' fitness routines. Read More...

Honors Holdings Bolsters Portfolio with Acquisition of 24 Orangetheory Fitness Studios
Posted: May 12, 2021 in Chains

Orangetheory FitnessATLANTA, GA - Atlanta-based Honors Holdings, LLC (Honors), the world's largest franchisee of Orangetheory Fitness studios has acquired 24 studios across six states, including operations in Las Vegas, New York City and the Washington, D.C. metro area. With these acquisitions, Honors now owns and operates 102 studios in Georgia, Kansas, Massachusetts, Nevada, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Virginia and Washington state. Read More...

Orangetheory Fitness Names PATH Official Sustainable Water Provider for Corporate Events and Releases Co-Branded Refillable Bottled Water for U.S. Studios
Posted: March 24, 2021 in Chains

Orangetheory FitnessFREMONT, CA - Orangetheory Fitness has partnered with PATH, the first refillable bottled water brand, to provide a custom-designed bottled water for OTF Corporate events and to make available in select studios nationwide. Featuring Orangetheory Fitness' signature color, the sleek aluminum 20oz bottles are filled with ultra-purified water and can be infinitely refilled or 100% recycled. Read More...

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