Health and Fitness Club Industry News: Chains
Saturday, February 7th, 2026
Orangetheory Fitness Reignites Annual Transformation Challenge as Americans Prioritize Strength and Longevity
Posted: December 16, 2025 in Chains
BOCA RATON, FL - What does "transformation" really mean? A new national survey from Orangetheory Fitness (OTF) reveals that, even as weight-loss medications dominate headlines, people across the country are craving something deeper, more human and far more sustainable. Read More...
Orangetheory Fitness Becomes an Official HYROX Affiliate Partner, Bringing Race-Prep Training to Select Studios Across North America
Posted: November 17, 2025 in Chains
BOCA RATON, FL - Orangetheory Fitness (OTF), the technology-tracked strength and cardio group fitness brand, is becoming an official HYROX Affiliate Partner to offer members at select studios structured, race-inspired programs. Beginning December 1, participating Orangetheory studios will offer the OTF x HYROX affiliate program, a performance-driven training experience modeled after HYROX's global race format. Read More...
Orangetheory Fitness Partners with Molekule, Bringing Advanced Air Purification Technology to Studio Locations
Posted: January 28, 2025 in Chains
PALM BEACH GARDENS, FL - Molekule, a leader in advanced air purification technology announces a strategic partnership with Orangetheory Fitness, a global leader in science-backed, technology-tracked group fitness. With this partnership, Orangetheory will deploy Molekule's medical-grade air purifiers to select studios, reinforcing the brand's dedication to creating healthier, safer and more innovative workout environments. Read More...
Purpose Brands Appoints Lauren Cody Brand President, Orangetheory Fitness
Posted: January 15, 2025 in Chains
BOCA RATON, FL and WOODBURY, MN - Purpose Brands, LLC, one of the world's largest and most trusted portfolios of fitness, health and wellness franchise brands and services, has named Lauren Cody as brand president, Orangetheory Fitness, a global leader in science-backed and technology tracked group fitness. Read More...
Orangetheory Fitness Launches New Brand Campaign Celebrating the Personal and Diverse Motivations Behind Fitness
Posted: December 11, 2024 in Chains
BOCA RATON, FL - Orangetheory Fitness, a global leader in science-backed, technology-tracked group fitness, announces the launch of its new brand campaign platform, "Every Reason is the Right Reason." This campaign marks the first public-facing expression of Orangetheory's renewed brand strategy and refreshed design system, centered on its promise of energizing everyone to live a longer, more vibrant life. Read More...
Orangetheory Fitness Welcomes the Return of its PSL Workout
Posted: August 14, 2024 in Chains
BOCA RATON, FL - As the leaves start to change, Orangetheory Fitness (OTF) is (pumpkin) spicing up fall fitness routines with the return of its fan-favorite "PSL" workout. On August 27th at OTF, PSL stands for (P)ress, (S)quat, and (L)unge, and this day of classes is bound to be the perfect kickstart to the season. Read More...
Orangetheory Fitness and Self Esteem Brands Complete Merger, Creating the World’s Largest Footprint in Health, Fitness and Wellness Services
Posted: April 2, 2024 in Chains
BOCA RATON, FL and WOODBURY, MN - In a landmark move for the global health, fitness and wellness industry, Orangetheory Fitness, a leader in heart rate-based interval training, and Self Esteem Brands, a leading portfolio of purpose-driven health and personal care brands, have officially closed a merger of equals, creating the world's largest portfolio of powerhouse brands poised to capture greater market share in the $5.6 trillion global wellness economy. Read More...
Orangetheory Fitness and Self Esteem Brands Announce Intent to Merge as Equals, Creating a New Company Representing One of the Largest Footprints of Fitness, Health and Wellness Services
Posted: February 29, 2024 in Chains
BOCA RATON, FL and WOODBURY, MN - Orangetheory Fitness, a leader in heart rate-based interval training, and Self Esteem Brands, a leading portfolio of purpose-driven health and personal care franchise brands, have announced an intent to merge as equals in an all-stock transaction, forming a new company with one of the largest footprints of fitness, health and wellness services in the world. Read More...
Orangetheory and Comedian Hannah Berner Come Together to Host the Funniest Night in Fitness
Posted: February 15, 2024 in Chains
BOCA RATON, FL - Orangetheory Fitness and comedian Hannah Berner announce the breakout performer's next comedy event: WTF is OTF?! On February 28, Berner will take the stage for a roast of the fitness industry and the many clichés and fads that come along with it, ultimately poking fun at all the "fitness WTFs" out there. The event will take place in the heart of New York City and livestream on TikTok. Read More...
Empire Portfolio Group Welcomes New Orangetheory Fitness Studio in West Caldwell, New Jersey
Posted: January 29, 2024 in Chains
WEST CALDWELL, N.J. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio centrally located in West Caldwell, New Jersey. This new venture magnifies Empire's established footprint in New Jersey, elevating their portfolio to a total of 15 locations. Read More...
