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Health and Fitness Club Industry News: Chains

Saturday, March 28th, 2020

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Orangetheory Fitness Temporarily Closes All Company-Owned Locations Amid COVID-19 Outbreak
Posted: March 17, 2020 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness has announced the closure of all corporate-owned studios to ensure the safety of all staff and members during the rapidly evolving COVID-19 pandemic. The brand is also encouraging franchisees to follow suit. Orangetheory's goal is to reopen March 31. Read More...

Orangetheory Fitness Brings More Life to SXSW 2020
Posted: March 2, 2020 in Chains

Orangetheory FitnessBOCA RATON, FL - From March 13 to March 16, Orangetheory Fitness is bringing the magic of its workout to South by Southwest with the multisensory, dynamic activation "HypOThesis." Orangetheory Fitness will showcase its unique trifecta of science, coaching and technology through custom experiences created exclusively for the festival, including engaging, high-tech fitness activities, sought-after guest speakers and an intimate concert with electronic music sister duo Krewella. Read More...

Orangetheory Fitness and American Heart Association Join Forces in the Push for Heart Health
Posted: February 4, 2020 in Chains

Orangetheory FitnessBOCA RATON, FL - Strengthen your heart, literally and figuratively, this February with Orangetheory Fitness as the brand collaborates with the American Heart Association to help prospects and members live a longer, more vibrant life. As the first step of a larger initiative, Orangetheory Fitness studios across the U.S. are inviting members and staff to join the fight against cardiovascular disease, the leading cause of death among both men and women globally, with compelling offers for prospects and members, including a 90-minute donation class on Saturday, February 22. Read More...

InBody Partners with Orangetheory Fitness to Advance Technology Offerings with Body Composition Analysis
Posted: January 16, 2020 in Chains, Suppliers

InBodyCERRITOS, CA - Orangetheory Fitness continues to seek out innovative ways for members to track progress by leveraging new technology. Starting today, members can take a 15 second InBody Test, a research-backed body composition analysis. The InBody Test allows members to get an accurate and reliable breakdown of their body composition, objectively measuring and tracking their progress in key areas including: muscle mass, body fat percentage and metabolic rate. Read More...

Honors Holdings, the Largest Franchisee of Orangetheory Fitness, Acquires Significant Operations in New England
Posted: January 8, 2020 in Chains

Orangetheory FitnessATLANTA, GA - Honors Holdings, a leading global franchisee of Orangetheory Fitness, the heart-rate based interval training fitness franchise, has announced their expansion into the northeast United States with several recent acquisitions including 12 corporate-owned studios and area development rights for both Massachusetts and Rhode Island, as well as more than 20 sub-franchised locations. Terms were not disclosed. Read More...

The Halifax Group Invests in Maverick Fitness, a Dallas-Fort Worth Orangetheory Fitness Franchisee
Posted: December 18, 2019 in Chains

Orangetheory FitnessWASHINGTON, D.C. - Leading private equity firm, The Halifax Group ("Halifax"), announced it has completed an investment to recapitalize Maverick Fitness Holdings, LLC ("Maverick" or "the Company"), which consists of more than 30 Orangetheory Fitness studios in the Dallas-Fort Worth area. Halifax partnered with Maverick's CEO, Shane Adams and the Company's management team, which will remain with the Company after the transaction. Terms were not disclosed. Read More...

Orangetheory Fitness Announces Its Newest Innovations Using Apple Technology
Posted: December 12, 2019 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness has debuted new technology that will lead to increased personalization, motivation and encouragement for members to live a longer, more vibrant life. Orangetheory Fitness has created a highly anticipated device for members to use Apple Watch to track heart rate data during workouts, along with iOS apps for coaches and sales associates to enhance the member experience both in and out of studio. Read More...

Orangetheory Fitness Debuts New Documentary “Momentum Shift”
Posted: October 23, 2019 in Chains

Orangetheory FitnessLOS ANGELES, CA - Orangetheory Fitness has debuted its new documentary, "Momentum Shift," at the iconic DGA Theater in Los Angeles. The film spotlights Orangetheory Fitness Founder, Ellen Latham, weaving her inspiring story with those of Coach Joe Oniwor and member Kristen Ritchotte to showcase how, with a shift in perspective and the power of believing in yourself, anyone can achieve More Life. Read More...

St. Cloud Capital Announces Growth Capital Investment in Orangetheory Fitness Franchisee, AR HIIT, LLC
Posted: August 21, 2019 in Chains

Orangetheory FitnessLOS ANGELES, CA - St. Cloud Capital has announced an investment in Little Rock, Arkansas-based AR HIIT, LLC (the "Company"), an Orangetheory Fitness franchisee. It is an investment out of St. Cloud's third fund, which has committed capital of $250 million. St. Cloud's investment was used to help fund the acquisition by Rock Ridge Growth Partners, LLC. The Company currently operates 7 Orangetheory Fitness studios with the development rights to open an additional 7 studios in the State of Arkansas. Read More...

Orangetheory Fitness Becomes The Largest Single Donor to ALS Research Through Fundraising Collaboration with Augie’s Quest to Cure ALS
Posted: June 26, 2019 in Chains

Orangetheory FitnessBOCA RATON, FL - Thousands of Orangetheory members across the United States and Canada raised $4.5 million during ALS Awareness Month for Augie’s Quest to Cure ALS, an organization fast-tracking effective treatments and an ultimate cure for amyotrophic lateral sclerosis (ALS). This year’s record-breaking results bring Orangetheory’s total giving to more than $10 million over just three years, making it the most successful campaign in Augie’s Quest history. Read More...

Orangetheory Fitness to Use Augmented Reality to Promote Wonder Woman Race Affiliation
Posted: April 30, 2019 in Suppliers

Orangetheory FitnessVANCOUVER and FARGO, N.D. - Imagination Park Technologies Inc. (CSE: IP) (OTC: IPNFF), the company bringing augmented reality experiences to consumers and sports fans globally, announced that Orangetheory Fitness will don its super hero cape and bring an augmented reality experience to the people of Fargo, North Dakota. Starting next week until June 30, Orangetheory will launch a campaign to promote Orangetheory's affiliation with the Wonder Woman Run Series. Read More...

Orangetheory Fitness and American Heart Association Come Together to Rally Around Cardiovascular Health
Posted: March 11, 2019 in Chains

Orangetheory FitnessBOCA RATON, FL - To live a healthier, longer and more active life. That's something Orangetheory Fitness has in common with the American Heart Association, whose mission is to be a relentless force for a world of longer, heathier lives. It also serves as the impetus for the fitness brand's involvement in awareness and fundraising efforts during American Heart Month in February. Read More...

Orangetheory Fitness Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2019
Posted: February 20, 2019 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness has been named to Fast Company's prestigious annual list of the World's 50 Most Innovative Companies for 2019. The list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today's volatile world. Half of the companies on this year's MIC 50 list are appearing for the first time. Read More...

$1 Billion and Counting: Orangetheory Fitness Reaches Sales Milestone
Posted: February 4, 2019 in Chains

Orangetheory FitnessBOCA RATON, FL - Just eight years after opening its first studio in 2010, Orangetheory Fitness crossed a threshold few companies ever manage to reach: exceeding $1 billion in systemwide revenues for 2018. The leader in heart-rate interval training and one of the world's fastest-growing fitness franchise brands reached the billion-dollar mark in systemwide sales in 2018, thanks to a loyal and growing member base and continued rapid studio expansion. Read More...

Orangetheory Fitness and Boca Raton Resort & Club Announce First Ever Pop-In Residency This Winter
Posted: December 12, 2018 in Chains

Orangetheory Fitnessstrong>BOCA RATON, FL - Boca Raton Resort & Club, A Waldorf Astoria Resort, debuts its partnership with one of the world's fastest growing fitness franchises, Orangetheory Fitness, to offer their full body, science-backed, technology-tracked, coach-inspired workout experience to resort guests and club members with the first-ever residency program, beginning December 11, 2018, through April 2019. Read More...

Orangetheory Unveils New Technology Enhancements
Posted: October 3, 2018 in Chains

Orangetheory FitnessBOCA RATON, FL - A unique trifecta of science, coaching and technology has positioned Orangetheory Fitness as a global leader in innovative heart rate-based interval training. Orangetheory now announces new technology advancements, including a new wearable heart-rate monitor and proprietary equipment enhancements. Through this game-changing technology, Orangetheory advances its mission by giving members even better tools to capture performance data, measure their overall workout results and set new goals. Read More...

Orangetheory Fitness: 1,000 Studios… and Counting
Posted: July 23, 2018 in Chains

Orangetheory FitnessBOCA RATON, FL - Rose City residents can now get #1000xMoreLife from their workouts with the grand opening of Portland's third Orangetheory Fitness studio, the 1,000th globally for one of the world's fastest growing franchise companies. At a ribbon-cutting event held July 21st, special guests joined Orangetheory Fitness CEO & Co-Founder, Dave Long, in celebrating the company's unique trifecta of science, coaching and technology. Read More...

Life Fitness Selected By Orangetheory Fitness to be Preferred Treadmill Supplier for International Expansion
Posted: June 27, 2018 in Chains, Suppliers

Life FitnessROSEMONT, IL - Orangetheory Fitness, one of the world's fastest-growing fitness franchise brands, has selected Life Fitness as the preferred treadmill supplier for its growing international business. The Life Fitness treadmills were custom-engineered to give Orangetheory’s members an intuitive high intensity training interface and an ultra-comfortable running deck. Read More...

Orangetheory Fitness Continues Aggressive Growth In First Quarter of 2018
Posted: April 24, 2018 in Chains

Orangetheory FitnessBOCA RATON, FL - Orangetheory Fitness, the scientifically backed and fast-growing fitness franchise, announced that it experienced significant growth in the first quarter of 2018, opening 61 new studios throughout the world, as well as signing 54 lease agreements and 34 franchise agreements to continue driving its global expansion. Read More...

Orangetheory Fitness Raises More Than $4 Million to Find a Cure for ALS; Boosts This Year’s Bash for Augie’s Quest to Over $6 Million Raised
Posted: March 26, 2018 in Chains

Orangetheory FitnessBOCA RATON, FL - For the second time in two years, Orangetheory Fitness, one of the world's fastest-growing fitness franchise brands, has raised record-breaking dollars to change the future for amyotrophic lateral sclerosis (ALS). In just three weeks, the company's 875 studios in the United States and Canada raised $4,010,818 for Augie's Quest, a foundation dedicated to finding a cure for ALS. The donation, presented in San Diego, Calif., on Friday, March 26, was the largest single-year donation in the foundation's 13-year history. Read More...

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