Health and Fitness Club Industry News: Chains
Thursday, March 20th, 2025
Orangetheory Fitness Partners with Molekule, Bringing Advanced Air Purification Technology to Studio Locations
Posted: January 28, 2025 in Chains
PALM BEACH GARDENS, FL - Molekule, a leader in advanced air purification technology announces a strategic partnership with Orangetheory Fitness, a global leader in science-backed, technology-tracked group fitness. With this partnership, Orangetheory will deploy Molekule's medical-grade air purifiers to select studios, reinforcing the brand's dedication to creating healthier, safer and more innovative workout environments. Read More...
Purpose Brands Appoints Lauren Cody Brand President, Orangetheory Fitness
Posted: January 15, 2025 in Chains
BOCA RATON, FL and WOODBURY, MN - Purpose Brands, LLC, one of the world's largest and most trusted portfolios of fitness, health and wellness franchise brands and services, has named Lauren Cody as brand president, Orangetheory Fitness, a global leader in science-backed and technology tracked group fitness. Read More...
Orangetheory Fitness Launches New Brand Campaign Celebrating the Personal and Diverse Motivations Behind Fitness
Posted: December 11, 2024 in Chains
BOCA RATON, FL - Orangetheory Fitness, a global leader in science-backed, technology-tracked group fitness, announces the launch of its new brand campaign platform, "Every Reason is the Right Reason." This campaign marks the first public-facing expression of Orangetheory's renewed brand strategy and refreshed design system, centered on its promise of energizing everyone to live a longer, more vibrant life. Read More...
Orangetheory Fitness Welcomes the Return of its PSL Workout
Posted: August 14, 2024 in Chains
BOCA RATON, FL - As the leaves start to change, Orangetheory Fitness (OTF) is (pumpkin) spicing up fall fitness routines with the return of its fan-favorite "PSL" workout. On August 27th at OTF, PSL stands for (P)ress, (S)quat, and (L)unge, and this day of classes is bound to be the perfect kickstart to the season. Read More...
Orangetheory Fitness and Self Esteem Brands Complete Merger, Creating the World’s Largest Footprint in Health, Fitness and Wellness Services
Posted: April 2, 2024 in Chains
BOCA RATON, FL and WOODBURY, MN - In a landmark move for the global health, fitness and wellness industry, Orangetheory Fitness, a leader in heart rate-based interval training, and Self Esteem Brands, a leading portfolio of purpose-driven health and personal care brands, have officially closed a merger of equals, creating the world's largest portfolio of powerhouse brands poised to capture greater market share in the $5.6 trillion global wellness economy. Read More...
Orangetheory Fitness and Self Esteem Brands Announce Intent to Merge as Equals, Creating a New Company Representing One of the Largest Footprints of Fitness, Health and Wellness Services
Posted: February 29, 2024 in Chains
BOCA RATON, FL and WOODBURY, MN - Orangetheory Fitness, a leader in heart rate-based interval training, and Self Esteem Brands, a leading portfolio of purpose-driven health and personal care franchise brands, have announced an intent to merge as equals in an all-stock transaction, forming a new company with one of the largest footprints of fitness, health and wellness services in the world. Read More...
Orangetheory and Comedian Hannah Berner Come Together to Host the Funniest Night in Fitness
Posted: February 15, 2024 in Chains
BOCA RATON, FL - Orangetheory Fitness and comedian Hannah Berner announce the breakout performer's next comedy event: WTF is OTF?! On February 28, Berner will take the stage for a roast of the fitness industry and the many clichés and fads that come along with it, ultimately poking fun at all the "fitness WTFs" out there. The event will take place in the heart of New York City and livestream on TikTok. Read More...
Empire Portfolio Group Welcomes New Orangetheory Fitness Studio in West Caldwell, New Jersey
Posted: January 29, 2024 in Chains
WEST CALDWELL, N.J. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio centrally located in West Caldwell, New Jersey. This new venture magnifies Empire's established footprint in New Jersey, elevating their portfolio to a total of 15 locations. Read More...
Nuun Named the Preferred Pro-Active Hydration Partner by Orangetheory Fitness
Posted: January 10, 2024 in Chains, Suppliers
HOBOKEN, N.J. - Nuun Hydration, a Nestlé Health Science brand, announces it's the Preferred Pro-Active Hydration Partner of Orangetheory Fitness, a group workout program known for its science-backed heart rate-based workouts. Read More...
Orangetheory Opens First Fitness Studio in Manassas, Virginia
Posted: January 9, 2024 in Chains
MANASSAS, VA - Prince William County residents can now get more life from their workouts with the grand opening of Manassas' first Orangetheory Fitness studio, as part of one of the world's fastest-growing franchise companies. The Manassas Orangetheory studio will offer over 50 class offerings seven days a week including the all new Tread50 and Strength50 classes. Read More...
Empire Portfolio Group Debuts New Uptown Charlotte, North Carolina Orangetheory Fitness Studio
Posted: November 27, 2023 in Chains
CHARLOTTE, N.C. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in the Uptown area of Charlotte, North Carolina. This new venture magnifies Empire's established footprint in Charlotte, elevating their portfolio to a total of 16 local studios. Read More...
Empire Portfolio Group Opens Two New Manhattan Orangetheory Locations: Bryant Park and TriBeCa
Posted: October 25, 2023 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the trailblazing heart rate-based interval training fitness franchise, announces two new Manhattan New York City studio openings in Bryant Park and TriBeCa. These new ventures magnify Empire's established footprint in Manhattan, enhancing their portfolio there to eight studios, with the additional studios located in Chelsea, Hell's Kitchen, West Village, Midtown West and the Upper West Side. Read More...
Empire Portfolio Group Debuts New Warren, New Jersey Orangetheory Fitness Studio
Posted: September 18, 2023 in Chains
WARREN, N.J. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Warren, New Jersey. This significant expansion solidifies Empire's presence in New Jersey, becoming their 14th location in the state. Read More...
Orangetheory Fitness Expands Studio Footprint in the Company’s Home State of Florida
Posted: July 27, 2023 in Chains
BOCA RATON, FL - Orangetheory Fitness continues to grow its global portfolio in the company's home base of Florida with the opening of three new, state-of-the-art studios throughout July. Read More...
Orangetheory Fitness to Host Fitness Classes in Support of Special Olympics Texas Athletes and Competitions
Posted: July 10, 2023 in Chains
SAN ANTONIO, TX - 108 Orangetheory Fitness studios in Texas and Louisiana are hosting Special Olympics Texas (SOTX) athletes during an exclusive 60 or 90-minute class at local studios on either July 22nd or 23rd, 2023. Orangetheory members will pay $25 to participate in the class with all proceeds going to Special Olympics Texas. Each location's class will host a local Special Olympics athlete to promote inclusion and garner respect and understanding. If members cannot make the class, they also have the option to donate money from July 1 - 31st, 2023, to help support Special Olympics Texas athletes and competitions. Read More...
Orangetheory Fitness Teams Up with Golden Globe Winner and New Mom Gina Rodriguez to Champion the Global Fitness Brand’s “Mother’s Other Day” Movement
Posted: May 3, 2023 in Chains
BOCA RATON, FL - A recent study conducted by Orangetheory Fitness among U.S. consumers revealed that 54% of moms believe Mother's Day is more stressful than an average Sunday. Further, 82% of moms shared that they'd enjoy their Mother's Day celebration more if they had the next day for themselves. Based on these insights, the company is pleased to announce that it is declaring Monday, May 15, 2023, as Mother's Other Day. Read More...
TikToker Allie Bennett Brings Her Viral #TreadmillStrut to Orangetheory Fitness Studios Across the Globe
Posted: March 27, 2023 in Chains
BOCA RATON, FL - Ready, set, strut! Orangetheory Fitness is teaming up with TikToker Allie Bennett to launch her viral #TreadmillStrut workout in its 1,500+ studios around the world. A proud partner of the American Heart Association, Orangetheory will premiere its #TreadmillStrut class on National Walking Day (April 5) to celebrate the most simple, yet powerful, form of exercise that studies have shown can improve heart health and help prevent chronic disease. Read More...
Empire Portfolio Group Opens Newest Orangetheory Fitness Studio in Westbrook – Rock Row, Maine
Posted: March 8, 2023 in Chains
PORTLAND, ME - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Portland, Maine. The new studio will be located in the Rock Row mix-used development and will be the third in the greater Portland area. Read More...
Austin Fitness Group Opens New Orangetheory Fitness Studio in KingsPointe Village – Tulsa, Oklahoma
Posted: March 7, 2023 in Chains
TULSA, OK - Austin Fitness Group ("AFG"), a leading Area Developer and Franchisee for Orangetheory Fitness, announces the opening of a new studio in Tulsa, Oklahoma. The state-of-the-art fitness studio in KingsPointe Village will open on March 9, 2023. This will be the company's largest studio in Oklahoma and its sixth studio in the Sooner State. Read More...
Orangetheory Fitness Taps Grammy Award-Winning Director Dave Meyers for Latest Advertising Campaign
Posted: February 27, 2023 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the launch of The Science Behind It, the brand's latest creative advertising campaign directed by Grammy Award-winner Dave Meyers. The campaign, which will air nationally across linear and connected TV, online video and other premium digital channels, highlights the science that drives the workout's design and leads to measurable results. Coming out of the pandemic and paving the way for consumers' mass return to IRL fitness, The Science Behind It signifies Orangetheory's powerful entry into 2023. Read More...
