Health and Fitness Club Industry News: Chains
Sunday, September 14th, 2025
Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide
Posted: September 9, 2025 in Chains
ATLANTA, GA - Workout Anytime, the leading 24/7 premium fitness franchise dedicated to making health and wellness accessible for all, has launched a social media collaboration with viral baseball star and influencer Kyle “KJ” Jackson. The collaboration is part of “The After,” a system-wide initiative designed to encourage members everywhere to celebrate the mental and physical benefits of completing a workout. Read More...
24 Hour Fitness and ISSA Launch Industry-First Initiative to Certify All General Managers as Personal Trainers
Posted: September 8, 2025 in Chains, Suppliers
THOUSAND OAKS, CA - 24 Hour Fitness, a leader in the health and fitness industry for more than four decades, announces an education partnership with the International Sports Sciences Association (ISSA), a global leader in fitness and wellness certifications. In an industry first, 24 Hour Fitness will ensure that its nearly 250 General Managers (GMs) are certified Certified Personal Trainers (CPT) and most with ISSA, elevating leadership expertise across all club locations and enhancing the member experience from the top down. Read More...
Crunch Fitness Franchisees Honor 9/11 First Responders with Stair Climb Remembrances
Posted: September 6, 2025 in Chains
TAMPA BAY, FL and ORLANDO, FL - CR Fitness Holdings and Fitness Ventures, leading and fast-growing franchisees of Crunch Fitness, will once again host their annual 9/11 Stair Climb on Thursday, September 11th. This event serves as a powerful tribute to responders who bravely served on that tragic day in 2001 and those who continue to protect our people today. Read More...
Genesis Health Clubs Expands To 78 Locations With The Acquisition of Pelican Athletic Club in Louisiana
Posted: September 3, 2025 in Chains
WICHITA, KS - Genesis Health Clubs, the largest privately owned health club chain in the United States, announces the acquisition of Pelican Athletic Club in Mandeville, Louisiana, just north of New Orleans on the Northshore of Lake Pontchartrain. This marks the company’s 78th location nationwide, its third in Louisiana, and its ninth acquisition of 2025, adding to existing Louisiana clubs in Slidell and Baton Rouge. Read More...
Crunch Franchisee CR Fitness Holdings Launches Massive 1.6 Million Session Personal Training Giveaway
Posted: August 31, 2025 in Chains
TAMPA BAY, FL - CR Fitness Holdings, the leading and fastest growing Crunch Fitness franchisee, is paving the way and made history with its signature TRAINing Day on August 30th, giving away 1.6 MILLION personal training sessions across its 86 clubs in five states. CR Fitness Holdings, LLC is operated by Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, who combined have more than 150 years of experience in the fitness industry. The franchisee has plans to reach 100 clubs by 2026. Read More...
Gold’s Gym Inks Development Deal for 60 Locations in Brazil
Posted: August 28, 2025 in Chains
DALLAS, TX - Gold's Gym, the iconic global fitness brand, has signed a master franchise agreement to open 60 locations in Brazil within the next ten years. A Gold's Gym Brazil flagship location is slated to open in 2026, with other initial openings in São Paulo, Rio de Janeiro and Brasilia. The franchisee group is led by Dan Chor, a fitness industry veteran and co-founder of BodyTech. Read More...
Pickleball Kingdom Accelerates New Jersey Expansion with Old Bridge Location
Posted: August 27, 2025 in Chains
OLD BRIDGE, N.J. - Pickleball Kingdom, the world's largest indoor pickleball entity, announces its continued expansion in New Jersey with a new facility planned for Old Bridge. With its Hamilton club already open, new locations slated for Watchung and Tinton Falls this winter, and another site under consideration in South Brunswick, the brand continues to accelerate its growth across New Jersey. Read More...
Pvolve Surges Past Mid-Year Milestones with Nearly 30 Studios Open, Five New Leases Signed
Posted: August 27, 2025 in Chains
NEW YORK, N.Y. - Pvolve, the clinically-backed functional fitness franchise that strengthens, stabilizes and mobilizes your body, is celebrating remarkable growth as summer comes to a close. The brand now boasts nearly 30 open and operating studios and expects to reach 40 total locations by the end of 2025. Read More...
JETSET Pilates Sets Sights on Chicagoland as Next Hot Market for Franchise Growth
Posted: August 27, 2025 in Chains
MIAMI, FL - JETSET Pilates, a fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, is ramping up its Chicagoland expansion with two initial locations confirmed in Naperville and Winnetka, and plans to strategically open 10 – 12 studios across the region over the next several years. Read More...
VASA Fitness Doubles Down on Strength and Performance with STUDIO LFT Expansion
Posted: August 26, 2025 in Chains
GREENWOOD VILLAGE, CO - VASA Fitness, one of the nation's leading high-value, low-price fitness club operators, is rapidly expanding its signature strength-training program, STUDIO LFT. By the end of 2025, STUDIO LFT will be available in 11 Colorado clubs, with six existing locations adding the specialized studio. Five new VASA clubs opening through December in Nebraska, Illinois and Indiana will also feature STUDIO LFT. Read More...
Life Time Redefines the Office with More Than 55 New In-Club Work Lounges Nationwide
Posted: August 25, 2025 in Chains
CHANHASSEN, MN - As professionals and students continue to seek optimal efficiency and productivity around the clock, Life Time (NYSE: LTH), announces the completion of its 55th dedicated Work Lounge space, with more than 30 in progress across the U.S to be added into next year. By repurposing space within existing clubs, members now have yet another way to be supported in how they blend productivity, wellness, community all under one roof. Read More...
Crunch Fitness Joins the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
Posted: August 13, 2025 in Chains
NEW YORK, N.Y. - Inc., a leading media brand and playbook for the entrepreneurs and business leaders shaping the future, announces that Crunch Fitness is named on the annual Inc. 5000 list, one of the most prestigious rankings of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy's most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle and Patagonia. Read More...
Fitness International Launches A New Initiative to Support Reestablishment of the Presidential Fitness Test
Posted: August 13, 2025 in Chains
IRVINE, CA - Fitness International, LLC, one of the nation's leading health club companies with hundreds of locations nationwide, today announced its strong support of the President's ongoing effort to promote youth health and fitness and reestablish the Presidential Fitness Test. To help with this mission, Fitness International will offer high school students, in collaboration with local high schools, complimentary after-school access to their nearby LA Fitness and City Sports Club locations. This will begin this fall. Read More...
Giant Ideas, LLC Acquires Mayweather Boxing + Fitness and KickHouse, Reshaping the Future of Boutique Fitness
Posted: August 13, 2025 in Chains
LEHI, UT - In a bold move that redefines the boutique fitness category, Giant Ideas, LLC has acquired Mayweather Boxing + Fitness and KickHouse, combining them with its flagship brand Legends Boxing to form the largest skill-based fitness network in the industry. Read More...
Life Time Opens Ninth Atlanta-Area Athletic Country Club, Transforming Former Concourse Athletic Club into Life Time Perimeter
Posted: August 8, 2025 in Chains
ATLANTA, GA - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, is growing its presence in the Atlanta market with the opening of Life Time Perimeter. Situated between Sandy Springs' landmark King & Queen towers, the new 79,000-square-foot athletic country club offers a luxury wellness experience just steps from the Perimeter Center business district and surrounding family neighborhoods. Read More...
Fitness Ventures Acquires Three Existing Crunch Locations in Portland, Plans $75 Million Expansion Across the Market
Posted: August 6, 2025 in Chains
PORTLAND, OR - Fitness Ventures LLC, one of the fastest-growing franchise operators in the Crunch Fitness system, has acquired the three existing Crunch Fitness locations in the Portland, Oregon market. As part of the acquisition, the company is planning a $75 million investment to bring 15 brand new Crunch locations to the region over the next several years. Read More...
24 Hour Fitness and Angel City FC Bring Back Fantasy Camp to LA Youth
Posted: August 6, 2025 in Chains
THOUSAND OAKS, CA - 24 Hour Fitness, the 40-year leader in health and fitness, continues to build on its partnership with Angel City Football Club (ACFC) and the City of Los Angeles Department of Recreation and Parks (LA RAP) with the return of a one-of-a-kind soccer fantasy camp. Read More...
Morrow Hill Announces Exclusive Partnership with Xponential Fitness
Posted: August 6, 2025 in Chains
DALLAS, TX - Morrow Hill, a premier commercial real estate firm specializing in franchise real estate, announces an exclusive partnership with Xponential Fitness, a curator of leading franchisors of boutique fitness brands. Through this collaboration, Morrow Hill will lead real estate efforts across Xponential Fitness' portfolio of leading brands: Pure Barre, Club Pilates, Lindora, YogaSix, BFT and StretchLab. Read More...
Primetime Fitness Expands Presence in New York Metro Area with the Acquisition of 13 Crunch Gym Locations
Posted: August 4, 2025 in Chains
NEW FAIRFIELD, CT - Primetime Fitness, an experienced Crunch Fitness developer and franchisee, announces the acquisition of 13 new Crunch locations across New York and New Jersey. The gyms were purchased from franchisees Chris Pacifico's Carey Ave Development LLC and Assaf Gal's AD Fitness LLC. This marks a major milestone in Primetime's growth strategy and expands the franchisee's total footprint to 36 locations nationwide. Read More...
Los Angeles Rams Welcome 24 Hour Fitness to the Field
Posted: August 4, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness, a leader in the health and fitness industry, is partnering up with the Los Angeles Rams to support and engage the Southern California community. This partnership combines both organizations' shared passion and unwavering commitment to health and fitness. Read More...
