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Health and Fitness Club Industry News: Chains

Friday, November 22nd, 2019

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Maria Shriver, The Women’s Alzheimer’s Movement, And Equinox Fitness Clubs Announce Move For Minds 2019
Posted: September 19, 2019 in Chains

EquinoxLOS ANGELES, CA - Maria Shriver, The Women's Alzheimer's Movement and Equinox Fitness Clubs are excited to announce initial event details for Move for Minds 2019, taking place Saturday, November 2, 2019 at Equinox Sports Club Los Angeles. This marks the first year that the annual Move for Minds initiative will be a spectacular one-day affair anchored in one city, a must-attend event for Californians of all ages who want to take control of their brain health. Read More...

First-Ever Standalone Precision Run Studio Opens In NYC’s Flatiron District
Posted: May 15, 2019 in Chains

EquinoxNEW YORK, N.Y. - Equinox, a global high-performance lifestyle leader, opens its first standalone Precision Run studio in Flatiron, New York City. Since the program's inception in 2014, Precision Run has set the standard for indoor running and forged an entirely new cardio category as the first method-driven, performance-based treadmill class. This is the first time Equinox has launched an internal group fitness program into a standalone studio concept. Read More...

Cycle For Survival Breaks Record With $42 Million Raised In 2019 For Rare Cancer Research
Posted: April 3, 2019 in Chains

Cycle For SurvivalNEW YORK, N.Y. - Cycle for Survival, the movement to beat rare cancers, raised $42 million in 2019 through its signature indoor team cycling events, making it the most successful year to date. A total of $222 million has been raised since inception, with more than half of that total raised in the past three years. 100% of every dollar raised directly funds groundbreaking rare cancer research and clinical trials led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. Read More...

Equinox Launches Equinox Hotels At 35 Hudson Yards; Defines New Genre of Luxury Travel
Posted: March 27, 2019 in Chains

EquinoxNEW YORK, N.Y. - Equinox Hotels announced the opening of the first Equinox Hotel in Hudson Yards, New York and launched their online booking platform for room reservations. In addition to bookings going live, Equinox Hotels has also released the first wave of details for the property, including design partners, room features and guest amenities. Read More...

Cycle For Survival Surpasses $200 Million For Rare Cancer Research
Posted: February 7, 2019 in Chains

Cycle For SurvivalNEW YORK, N.Y. - Cycle for Survival, the movement to beat rare cancers, made history by crossing the $200 million threshold for funds raised since it was founded in 2007. These donations have come from more than 765,000 individuals representing all 50 states, a robust community dedicated to fighting rare cancers. Read More...

Equinox Expands Cult-Favorite Precision Run Program With Standalone Studios Nationally
Posted: January 30, 2019 in Chains

EquinoxNEW YORK, N.Y. - Equinox, a global high-performance lifestyle leader, announced the expansion of its signature Precision Run program with a Flatiron, New York City-based studio devoted solely to the format, with plans to scale nationally. Since launching in 2014, Precision Run has set the standard for indoor running and forged an entirely new cardio category as the only method-driven, performance-based group fitness format. Read More...

Equinox Debuts Short Film To Celebrate Brand Ethos “It’s Not Fitness. It’s Life.”
Posted: January 2, 2019 in Chains

EquinoxNEW YORK, N.Y. - Equinox, a global lifestyle leader, debuted its short film, LIFE, directed by fashion legend, visionary photographer and SHOWstudio director, Nick Knight, featuring talent across a rich cultural spectrum who represent the brand's boundary-breaking ethos. LIFE celebrates Equinox's continued exploration of the world beyond fitness, re-envisioning Equinox's emblematic "It's Not Fitness, It's Life" mantra. The dynamic, joyful and powerful moments in the film crystallize the meaning of high performance living from the brand that single-handedly created it. Read More...

Equinox’s Most Exclusive Brand Offering, E By Equinox, Set to Open on Manhattan’s Upper East Side
Posted: December 10, 2018 in Chains

EquinoxNEW YORK, N.Y. - Equinox, a global high performance lifestyle leader, bolsters its most exclusive club portfolio with the launch of E by Equinox on Madison Avenue, representing the first U.S.-based standalone iteration of the E by Equinox brand. Read More...

Equinox Launches Bespoke Travel Experiences
Posted: October 4, 2018 in Chains

EquinoxNEW YORK, N.Y. - Equinox, the high performance lifestyle leader, announced its further move into the lifestyle space with the unveiling of Bespoke Luxury Travel Experiences, featuring domestic and international multi-day journeys. The offering, which will launch in April 2019 with a summit-chasing adventure in Morocco, comes as Equinox expands its global brand beyond luxury fitness clubs and into hospitality with the opening of Equinox Hotels in Spring 2019. Read More...

American College of Sports Medicine and Equinox Announce Strategic Partnership
Posted: August 28, 2018 in Suppliers

American College of Sports MedicineINDIANAPOLIS, IN – The American College of Sports Medicine (ACSM) and Equinox, the high-performance lifestyle leader, announced a strategic partnership to help grow and advance the careers of ACSM Certified Personal Trainers. ACSM Personal Trainers will gain access to key Equinox Fitness Training Institute (EFTI) education tools and various career opportunities within Equinox. As part of the partnership, Equinox will be recognized as an ACSM approved provider of continuing education credits (CECs) via ACSM’s online learning platform. Read More...

Fitness Phenom Megan Roup Launches The Sculpt Society Exclusively at Equinox Fitness Clubs
Posted: August 8, 2018 in Chains

Equinox NEW YORK, N.Y. - Equinox, the high-performance lifestyle leader, announced the exclusive launch of Megan Roup’s @thesculptsociety, one of social media’s most buzzed-about workouts, at Equinox Fitness Clubs. A favorite among celebrities, models and influencers alike, The Sculpt Society was first introduced at Equinox’s talent-incubator space, PROJECT by Equinox, to waitlist-only crowds. The offering, which has since amassed a cult following in New York City and across social media, is now be available at eight Equinox clubs in New York City, with plans for additional clubs later in 2018 and into 2019. Read More...

Equinox And SoulCycle To Launch Full-Service Talent Management Agency; WME To Serve In Advisory Role
Posted: July 19, 2018 in Chains

EquinoxNEW YORK, N.Y. - Equinox, the high-performance lifestyle leader, along with SoulCycle, the leading lifestyle boutique studio, announced the development of a talent management agency exclusively representing their leading, market-defining fitness talent. The management agency will launch with a network of employees from across the brands' global portfolio of Fitness Clubs and Studios. Read More...

Equinox Unveils Study Linking Behavioral Sleep Coaching to Exercise Performance Benefits
Posted: May 22, 2018 in Chains

EquinoxNEW YORK, N.Y. - Equinox, a high-performance lifestyle leader, unveiled a study led with researchers at the David Geffen School of Medicine at UCLA linking behavioral sleep coaching to wide-ranging exercise performance benefits. A first in clinical research, the findings indicate that sleep coaching has the power to impact athletic performance, and specifically, suggest that guided sessions enable subjects to increase aerobic performance, decrease body fat percentage and increase endurance. Read More...

Life Fitness Brings Apple GymKit to Canada
Posted: May 3, 2018 in Suppliers

Life FitnessROSEMONT, IL - Life Fitness, the global leader in commercial fitness equipment, announced that it has partnered with Equinox to launch the first Apple GymKit-enabled health club in Canada. Equinox’s Yorkville location in Toronto is the first club to add the new equipment, with others following later this year. Read More...

Equinox and Solstice Introduce The Northward Jacket; With Every Jacket Sold, One is Gifted to a Local Child in Need
Posted: May 2, 2018 in Chains

EquinoxLAWRENCE, KS - Equinox & Solstice announced the launch of the Northward Jacket, a responsibly sourced, windproof, water-resistant and breathable jacket that not only looks great but helps local disadvantaged youth. With every Northward Jacket purchased, Equinox and Solstice will gift the same jacket to a local kid in need. The Indiegogo campaign, which is being managed by the Launchpad Agency, has a funding goal of $30,000 USD and features limited Super Early Bird Specials of $119 as well as several other rewards for backers. Read More...

Cycle for Survival Raises A Record-Breaking $39 Million In 2018 For Rare Cancer Research
Posted: April 2, 2018 in Chains

Cycle For SurvivalNEW YORK, N.Y. - Cycle for Survival, the movement to beat rare cancers, raised $39 million in 2018 through its signature indoor team cycling events, leading to a history-making year. A total of $180 million has been raised since Cycle for Survival began in 2007, with $150 million raised in the last five years. 100% of every dollar funds groundbreaking rare cancer research and clinical trials led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. Expert instructors from Equinox, Cycle for Survival's founding partner, led high-energy rides at the inspirational annual events in 16 cities across the country. Read More...

Cycle for Survival Awarded Program Of The Year By The Peer-to-Peer Professional Forum
Posted: March 2, 2018 in Chains

Cycle For SurvivalMIAMI, FL - Cycle for Survival, the movement to beat rare cancers, was named the Peer-to-Peer Professional Forum's Program of the Year. The award was presented at the annual Peer-to-Peer Professional Forum Conference in Miami. Owned and operated by Memorial Sloan Kettering Cancer Center (MSK), Cycle for Survival has been recognized as the fastest-growing athletic fundraiser in the United States for four consecutive years by the national peer-to-peer fundraising support organization. Cycle for Survival has raised more than $170 million since it was founded in 2007, with $140 million raised in the past five years. Read More...

Equinox, Owner of SoulCycle, Invests in Rumble
Posted: January 8, 2018 in Chains

EquinoxNEW YORK, N.Y. - Equinox, the high-performance lifestyle leader and operator of Equinox Fitness Clubs, Blink Fitness, Pure Yoga and SoulCycle, announced a significant minority stake in Rumble, a boxing-inspired group fitness company based in NYC. Read More...

Equinox Unveils “Commitment, A Collection by Equinox,” A Line of One-Of-A-Kind Luxury Products
Posted: January 2, 2018 in Chains

EquinoxNEW YORK, N.Y. - Equinox, a high-performance lifestyle leader, unveiled an unprecedented new take on its acclaimed "Commit To Something" campaign with "Commitment, A Collection by Equinox," featuring seven one-of-a-kind luxury goods inspired by the passion and persistence of some of the most committed people and organizations on earth. Read More...

Equinox Appoints Vimla Black Gupta As Chief Marketing Officer
Posted: December 5, 2017 in Chains

EquinoxNEW YORK, N.Y. - Equinox, a high-performance lifestyle leader, announced that Vimla Black Gupta, formerly Senior Vice President of Global Marketing at Bobbi Brown Cosmetics, has been named Chief Marketing Officer of Equinox Fitness Clubs. Gupta will oversee marketing strategy development and execution on behalf of Equinox and its growing portfolio of 91 fitness club locations, reporting directly to Niki Leondakis, Chief Executive Officer of Equinox Fitness Clubs. Read More...

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