Health and Fitness Club Industry News
Friday, July 31st, 2026
Health & Fitness Association Launches Partnership With American Cancer Society to Advance Exercise Oncology Programs Nationwide
Posted: July 27, 2026 in HFA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) announces a strategic partnership with the American Cancer Society to expand access to exercise oncology programs across the United States, helping individuals living with and beyond cancer benefit from safe, effective physical activity. Read More...
ABC Fitness Acquires Replify to Bring Agentic AI to Fitness Operations
Posted: July 27, 2026 in Suppliers
DALLAS, TX - ABC Fitness, a leading technology provider for fitness businesses everywhere, announces it has acquired Replify, an agentic AI platform built to help fitness operators automate member and prospect communications through virtual AI agents. The acquisition advances the agentic layer of the ABC Fitness Intelligent Operating System, bringing practical, cutting-edge AI capabilities directly into the workflows gyms, studios and health clubs use to grow, serve members and operate more efficiently. Read More...
Crunch Fitness Franchisee to Bring 20 New Clubs to Phoenix by 2027
Posted: July 21, 2026 in Chains
PHOENIX, AZ - Southwest Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, is expanding Crunch Fitness' presence in the Phoenix market with five new clubs currently in presale and plans to open 20 locations across the region by the end of 2027. Read More...
Franchise Equity Partners Acquires Bravo Fit, Planet Fitness’ Australian Franchisee
Posted: July 20, 2026 in Chains
HAMPTON, N.H. and NEW YORK, N.Y. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, and Franchise Equity Partners (FEP), a private investment firm on a mission to create long-term partnerships with quality franchisees and franchisors, announce that FEP has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders including Planet Fitness, which has exited its minority ownership position as a result of the transaction. As part of the agreement, Bravo Fit's management team will continue to lead the business and oversee its future growth in the region. Read More...
Myzone Go Expands Operator Opportunity with Garmin Integration
Posted: July 20, 2026 in Suppliers
U.K. - Myzone announces a significant expansion of its MoTech (Motivation Technology) platform, as Myzone Go integration with Garmin goes live. With access already available to Apple and Android users, this latest integration opens seamless access to Myzone’s ecosystem for millions more people around the world. Read More...
EōS Fitness Powers Through Q2 with Standout Growth
Posted: July 16, 2026 in Chains
DALLAS, TX - EōS Fitness, the High Value. Low Price. (HVLP) gym chain maintained strong momentum in Q2 2026, opening nine new gyms and signing nine new leases across six states. Read More...
Gold’s Gym Strengthens Executive Leadership With Appointment of Brad Reynolds as Sole CEO
Posted: July 15, 2026 in Chains
DALLAS, TX - Gold's Gym has named Brad Reynolds as sole CEO, signaling a bold new chapter for one of the most iconic names in fitness. With deep roots in serious performance and strength training, originating with the first Gold’s Gym in Venice Beach, California, the brand is now getting a big lift on its mission to elevate member performance, evolve the gym experience and open its doors to more communities than ever before. Read More...
VASA Fitness Opens New Green Bay Club, Bringing Premium Fitness, Recovery and Wellness Amenities to Northeast Wisconsin
Posted: July 15, 2026 in Chains
GREEN BAY, WI - VASA Fitness, one of the nation’s fastest-growing fitness operators, will officially open its newest Wisconsin location in Green Bay on Saturday, August 15. The new East Town club is VASA’s 73rd location nationwide and fourth in Wisconsin, expanding access to affordable, full-service fitness for residents across Northeast Wisconsin. Read More...
Workout Anytime Celebrates Successful Partnership with Nashville Predators, Driving Fan Engagement Across Middle Tennessee
Posted: July 15, 2026 in Chains
NASHVILLE, TN - Workout Anytime is celebrating the continued success of its partnership with the Nashville Predators, a collaboration that has strengthened brand visibility, deepened community engagement, and driven new member interest across the Nashville area. Through the co-op model, Workout Anytime locations in the region participate in the program, which is managed at the corporate level. Read More...
Merrithew Expands Presence in China Through Distribution Partnership with Active Lifestyle (China) Ltd
Posted: July 15, 2026 in Suppliers
TORONTO, ON - Merrithew, a global leader in mindful movement education and equipment, announces a new distribution partnership with Active Lifestyle (China) Ltd., one of Mainland China's leading fitness integration solution providers. Through the agreement, Active Lifestyle will distribute both Merrithew and Align-Pilates equipment across Mainland China, expanding customer access to premium Pilates solutions supported by localized sales, service, installation and customer support. Read More...
