Health and Fitness Club Industry News
Friday, November 14th, 2025
HealthFitness Celebrates 50 Years of Transforming Corporate Fitness
Posted: November 10, 2025 in Chains
LAKE FOREST, IL - HealthFitness, a Trustmark company and a leading provider of comprehensive fitness solutions, celebrates its 50th anniversary. Since 1975, the company has partnered with organizations across the country to build healthier, more connected workplaces, evolving alongside the industry while staying true to its passion for people. Read More...
Workout Anytime Announces National Partnership With the American Cancer Society
Posted: November 7, 2025 in Chains
ATLANTA, GA - Workout Anytime, the premium 24/7 fitness franchise with more than 190 locations nationwide, announces a national partnership with the American Cancer Society during its 2025 Franchise Conference in Atlanta, Georgia. The partnership aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in 150 to 300 minutes of moderate-intensity activity per week and adopt balanced, nutrient-rich diets to reduce cancer risk. Read More...
Purpose Brands Announces Expansion of Anytime Fitness into Kingdom of Saudi Arabia (KSA), Welcomes Experienced Franchise Ownership Group ABFit as Master Franchisee
Posted: November 7, 2025 in Chains
BOCA RATON, FL, WOODBURY, MN and RIYADH, Saudi Arabia - Purpose Brands LLC announces that Anytime Fitness, the world's largest fitness club and personalized coaching experience brand, has announced its latest master franchise agreement with ABFit, Riyadh, Kingdom of Saudi Arabia (KSA). The announcement arrives as the Kingdom continues to pursue its Saudi Vision 2030 for improving the quality of life and promoting the health of all its citizens and residents. Read More...
Medicare to Reimburse Doctors for Physical Activity Assessments and GLP-1 Medications
Posted: November 7, 2025 in IHRSA
WASHINGTON, D.C. - For the first time, Medicare will pay doctors to assess a patient's physical activity levels as part of routine care. This new policy formally recognizes physical activity and nutrition as vital components of preventive healthcare and integrates them directly into how doctors assess and talk with patients about their overall health. Read More...
Crunch Fitness Franchisee, CR Fitness Holdings, Celebrates Milestone 10-Year Anniversary of Crunch Johns Creek
Posted: November 5, 2025 in Chains
JOHNS CREEK, GA - CR Fitness Holdings, the leading and fastest growing franchise group of Crunch Fitness, announces the milestone anniversary of Crunch Johns Creek, a 32,000-square-foot fitness facility located in Johns Creek, Georgia. Since opening its doors November 2015, Crunch Johns Creek has proudly served the local community by providing an inclusive, high-energy atmosphere where fitness meets fun. Read More...
TRX and The Picklr Team Up to Elevate Pickleball Performance Across the Country
Posted: November 5, 2025 in Suppliers
DELRAY BEACH, FL - TRX, a global leader in functional training and creator of the iconic Suspension Trainer, announces a dynamic alliance with The Picklr, North America's fastest-growing indoor pickleball franchise. Together, TRX and The Picklr aim to set a new standard in how athletes prepare for and enjoy the game of pickleball. Read More...
ABC Fitness Partners with Gainful to Deliver Personalized Supplement Solutions for Coaches and Clients
Posted: November 5, 2025 in Suppliers
DALLAS, TX - ABC Fitness, a leading provider of fitness technology and solutions, announces a new partnership with Gainful, a leading personalized performance nutrition and supplements company. This marks the first partnership of its kind for ABC Fitness and represents another step in expanding the business ecosystem available to the more than 578,000 coaches using the ABC Trainerize app worldwide. Read More...
ACE, Special Olympics International and Move to Live More Share Outcomes of Inclusive Physical Activity Leader Course
Posted: November 5, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE), Special Olympics International and Move to Live More share early outcomes from the Community Physical Activity Leader (CPAL) course, a free, accessible educational resource designed to equip people with and without intellectual and developmental disabilities (IDD) to lead inclusive physical activity in their communities. Read More...
Professional Tennis Registry Announces Martin van Daalen as New CEO
Posted: November 5, 2025 in Suppliers
WESLEY CHAPEL, FL - The Professional Tennis Registry (PTR) Board of Directors announces the appointment of Martin van Daalen as the organization’s new Chief Executive Officer. As CEO, Martin will continue building on PTR’s mission to elevate coach education globally, strengthening programs, expanding international reach and advancing opportunities for racquet sports coaches everywhere.
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VASA Fitness Announces $30 Million Investment to Elevate Member Experience Across 64 Locations
Posted: November 4, 2025 in Chains
GREENWOOD VILLAGE, CO - VASA Fitness, one of the nation's leading high-value, low-price fitness club operators, announces a transformative $30 million reinvestment in its 64 clubs across eight states. This capital infusion will bring expanded boutique-style STUDIO programs, upgraded equipment and enhanced amenities to the majority of VASA locations, all to be completed by the end of Q1 2026. Read More...
Bay Club Expands Greater Seattle Campus with Acquisition of Arena Sports
Posted: November 4, 2025 in Chains
SEATTLE, WA - The Bay Club Company ("Bay Club") is expanding and diversifying its portfolio and Greater Seattle Campus with the acquisition of indoor sports and entertainment company, Arena Sports, which consists of five locations in Mill Creek, Magnuson, SODO, Redmond and Issaquah, including the Magnuson Athletic Club. Read More...
Fitness Premier 24/7 Clubs Enters Montana With First Conversion Deal in Bozeman
Posted: November 4, 2025 in Chains
BOZEMAN, MT - Fitness Premier 24/7 Clubs, the full-service fitness franchise, is making its Montana debut. Local gym owners Eddie Davila and Chase Isle, founders of Urban Fitness, are converting their facility in Bozeman, Montana to a Fitness Premier, marking the brand’s first location in the state. Read More...
Myzone Spearheads Motech and Launches Myzone Go, Opening the Door to a New Era of Fitness Technology
Posted: November 4, 2025 in Suppliers
U.K. - At a prestigious red-carpet event in London, UK, Myzone marks a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of motivation into action. Read More...
Crunch Fitness Franchisee CR Fitness Holdings Makes Waves in Pompano Beach with Plans for New Club Opening
Posted: November 3, 2025 in Chains
POMPANO BEACH, FL - CR Fitness Holdings LLC, the fastest-growing and leading franchisee of Crunch Fitness, announces plans for the upcoming opening of Crunch Pompano Beach, a $5 million, 38,000 square-foot state-of-the-art fitness facility. CR Fitness Holdings is on track to operate 100 locations nationwide by 2026. Read More...
Alzheimer’s Fitness Specialist Program Supports Brain Health Through Movement
Posted: November 3, 2025 in Suppliers
SAN DIEGO, CA - In recognition of Alzheimer’s Awareness Month, the American Council on Exercise (ACE) announces the release of the Alzheimer’s Fitness Specialist Program, a new educational offering designed to empower health and exercise professionals to support individuals interested in maximizing cognitive fitness and preventing cognitive decline as well as those living with Alzheimer’s disease and other forms of dementia through safe, effective physical activity programming. Read More...
New HFA Data Shows How 77 Million US Fitness Facility Members Work Out
Posted: October 30, 2025 in IHRSA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) releases the 2025 US Health & Fitness Consumer Report: Expanded Insights, the second installment of its annual national study of fitness participation and facility usage. Membership across US fitness facilities reached a record 77 million in 2024, reflecting the continued expansion of structured exercise environments nationwide. Read More...
Exos Acquires Infinite Athlete and its Subsidiary Biocore to Shape the Future of Human Performance
Posted: October 30, 2025 in Suppliers
PHOENIX, AZ - Exos, a global leader in human performance, announces the acquisition of sports technology company, Infinite Athlete and its subsidiary Biocore. The company and acquisition is backed by private equity firms BDT & MSD Partners and Madrone Capital Partners. Read More...
EōS Fitness Acquires Legendary Gym Franchise in Southern California
Posted: October 29, 2025 in Chains
DALLAS, TX - EōS Fitness, the fast-growing gym chain with over 200 locations open or on the way, solidified its foothold in California with the acquisition of 23 existing gym locations, part of a legendary Southern California franchise. With plans to open 250 gyms by 2030, this strategic acquisition accelerates EōS Fitness’ plans for explosive growth throughout the United States, expanding the company’s portfolio and its positive influence on the health and wellness of communities nationwide. Read More...
Technogym and World Athletics Present RUN X, the First World Treadmill Championship
Posted: October 28, 2025 in Suppliers
CESENA, ITALY - Technogym, a world leader in wellness, athletic training, health and the official supplier to the last 10 Olympic Games, and World Athletics, the global governing body for athletics, announce a partnership to launch RUN X, the first-ever World Treadmill Championship. This groundbreaking 5 km competition is set to shake up the concept of running, breaking geographical barriers and making a global athletics championship accessible in sports and fitness centers worldwide. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facilities to Las Vegas, Nevada
Posted: October 27, 2025 in Chains
LAS VEGAS, NV - Crunch Fitness announces it will be bringing three new Crunch locations to the Greater Las Vegas area in East Henderson, Rainbow and Green Valley. Operated by Crunch Fitness franchisee Fit Fusion LLC, the $6 million, 42,000-square-foot state-of-the-art fitness facilities will open their doors during the Winter 2025 - 2026 season. Read More...
