Health and Fitness Club Industry News
Thursday, April 16th, 2026
Technogym Partners With Google Cloud to Pioneer the Next Generation of AI-Powered Health and Wellness
Posted: April 14, 2026 in Suppliers
COLOGNE, GERMANY - Technogym announces a multi-year collaboration with Google Cloud to integrate Google's latest generative AI technologies into the Technogym AI Ecosystem. This partnership will significantly enhance the capabilities of the Technogym AI Coach, delivering superior, personalized training experiences for end-users, and the Technogym AI Assistant, designed to automate and optimize business operations for industry professionals. Read More...
VASA Fitness Launches Industry-First Personal Training App in HVLP Category, Redefining Coaching at Scale
Posted: April 13, 2026 in Chains
GREENWOOD VILLAGE, CO - VASA Fitness, a leading high-value, low-price (HVLP) fitness brand, announces the launch of its new Personal Training app, an industry-first innovation within the HVLP category that brings together certified coaching and advanced AI training technology to deliver a more personalized, connected fitness experience. Read More...
BODYBAR Pilates Launches First-Ever National Ad Campaign Featuring Real Members, Instructors
Posted: April 13, 2026 in Chains
FORT WORTH, TX - BODYBAR Pilates, a leading modern Pilates franchise, launches its first-ever national advertising campaign, marking a significant milestone in the brand's continued growth. Debuting across major digital and streaming platforms, the campaign stands out for one defining reason: every person featured is a real BODYBAR member or instructor. Read More...
81 Million Americans Were Members of a Fitness Facility in 2025, New HFA Report Finds
Posted: April 9, 2026 in HFA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) releases its 2026 US Health & Fitness Consumer Report: Headline Trends, offering one of the most comprehensive views of how Americans engaged with fitness facilities in 2025. The report finds that 81 million Americans belonged to a gym, studio, or other fitness facilities in 2025, marking an all-time high and a 5.2% increase from 2024. Read More...
Planet Fitness Named a Platinum Employer on 2026 Where You Work Matters List
Posted: April 9, 2026 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing fitness center operators with more members than any other fitness brand, has earned a platinum badge on the 2026 Where You Work Matters list, a distinction recognizing the top U.S. employers. The Platinum Employer ranking, the highest tier for all companies evaluated, recognizes Planet Fitness' investments in the growth and development of its workforce. Read More...
UFC GYM to Launch Seven Locations in Spain as Part of Major Expansion
Posted: April 9, 2026 in Chains
MADRID, SPAIN - UFC GYM, a global fitness brand inspired by the training of UFC athletes, will enter the Spanish market with seven locations, marking a significant step in the brand's continued international growth. Read More...
Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to San Rafael, California
Posted: April 8, 2026 in Chains
SAN RAFAEL, CA - Crunch Fitness announces the upcoming opening of Crunch San Rafael in San Rafael, California. The $4 million, 18,000-square-foot state-of-the-art fitness facility will open its doors in Summer 2026. Operated by Crunch Fitness franchisee Nor Cal Crunchers, LLC, Crunch San Rafael will be locatedacross the Golden Gate Bridge and the Richmond Bridge, creating a new fitness offering for residents of San Rafael. Read More...
Life Time Debuts First Luxury Athletic Country Club in Idaho, Bringing a 135,000-Square-Foot Wellness Destination to the Boise Area
Posted: April 8, 2026 in Chains
EAGLE, ID - Life Time (NYSE: LTH), a national health and wellness lifestyle brand, announces the grand opening of Life Time Eagle. The opening marks the company's first athletic country club in the state of Idaho and introduces a new wellness destination to the greater Boise region, with additional Idaho locations, including Meridian, planned over the coming years. Read More...
Matrix Fitness Renews Partnership with the International Luxury Hotel Association, Expanding Presence in Global Luxury Hospitality
Posted: April 8, 2026 in Suppliers
WEST PALM BEACH, FL - Matrix Fitness has renewed its partnership with the International Luxury Hotel Association (ILHA) for a second year, reinforcing the company's continued focus on the global luxury hospitality sector and its commitment to supporting premium hotel brands worldwide. Read More...
USTA Coaching and WeCOACH Announce New Strategic Partnership
Posted: April 8, 2026 in Suppliers
ORLANDO, FL - USTA Coaching, a new entity established by the USTA with a national platform created to support, elevate and expand the tennis coaching community across the United States, announces a strategic partnership with WeCOACH. Read More...
Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Coeur d’Alene, Idaho
Posted: April 6, 2026 in Chains
COEUR D'ALENE, ID - Crunch Fitness announces the upcoming opening of Crunch Coeur d'Alene in Coeur d'Alene, Idaho. The $5 million, 30,000-square-foot state-of-the-art fitness facility will open its doors in the fall of this year, with pre-sales beginning this summer. Operated by Crunch Fitness franchisee, Fit Fusion, Crunch Coeur d'Alene will create a new fitness offering for residents of North Idaho. Read More...
Workout Anytime and Savannah Baseball Star Kyle “KJ” Jackson Host Meet & Greet Event to Support American Cancer Society
Posted: April 6, 2026 in Chains
THOMASVILLE, N.C. - Through its partnership with the American Cancer Society, Workout Anytime and Savannah baseball star Kyle "KJ" Jackson are hosting a community event at its Thomasville location on Monday, April 13. Member and non-members are encouraged to attend, meet KJ and participate in the brand's "Battle Rope Challenge" to support those impacted by cancer. Read More...
Apply Now for the 44th Annual USTA Outstanding Facility Awards
Posted: April 3, 2026 in Suppliers
PURCHASE, N.Y. - The search is on for the 44th annual USTA Outstanding Facility Awards! This prestigious program honors excellence in tennis facility construction, renovation and “grow-the-game” programming across six categories, including public, private, educational and innovative facilities. Whether you manage a top-tier club or know a local court that serves as the heartbeat of your community, we want to hear from you. Read More...
EōS Fitness Crowns 2026 Submit Your Fit Winners
Posted: April 2, 2026 in Chains
DALLAS, TX - EōS Fitness has announced its 2026 winners for the company’s annual Submit Your Fit competition, a nationwide initiative that celebrates the grit and determination of EōS members who achieved life-changing results through a commitment to fitness. Read More...
Extraordinary Brands Acquires Basecamp Fitness, Adding The High-Growth HIIT Concept to its Boutique Fitness Portfolio
Posted: April 1, 2026 in Chains
CHARLOTTESVILLE, VA - Extraordinary Brands, a leading health and wellness franchisor focused on helping entrepreneurs build, scale and thrive in boutique fitness, announces the acquisition of Basecamp Fitness, a high-intensity interval training (HIIT) franchise known for its efficient, results-driven workouts and strong community engagement. Read More...
