Health and Fitness Club Industry News
Monday, September 29th, 2025
TITLE Boxing Club Embarks on New Era, Reveals Company’s Modernized Brand Refresh and New Technology To Drive Business
Posted: April 5, 2023 in Chains
SANTA MONICA, CA - TITLE Boxing Club, one of the world's leading boxing fitness brands that offers a full-body, authentic heavy bag workout, reveals their newest brand refresh to commemorate a new era. The international franchise has launched a refreshed mission and messaging, enhanced programming, additional technology, a new look with a modernized color scheme, and a club design which aims to drive growth, attract new customers and enhance the member experience. Read More...
StretchLab Solidifies Title as World’s Largest Assisted Stretching Brand with 300 Studios Open
Posted: April 5, 2023 in Chains
IRVINE, CA - StretchLab, the largest assisted stretching franchise, surpassed another major milestone after recently opening its 300th studio in Canton, Connecticut. As the first assisted stretching brand to reach this number of studios, StretchLab shows no signs of slowing down as it also eclipsed 800 signed franchise agreements and opened 154 studios globally in 2022 alone. Read More...
New High-Tech Gym Iron 24 Announces Grand Opening in Pearland, Texas, its Second Houston-Area Location
Posted: April 5, 2023 in Chains
HOUSTON, TX - Say goodbye to unbreakable contracts, limited hours and complicated pricing structures. Iron 24 Fitness + Recovery, a new gym celebrating its grand opening in Pearland, Texas, does away with those fitness industry relics, using technology to provide a new level of convenience to Pearland gym-goers. Iron 24 plans to open new locations over the next several months, including gyms throughout Texas and locations in Florida and Alberta, Canada. Read More...
New ‘PickleTV’ Now Streaming on Amazon Prime Video, Freevee
Posted: April 5, 2023 in Suppliers
OVERLAND PARK, KS - PickleTV, a new free, ad-supported streaming television (FAST) channel dedicated to professional pickleball matches, tutorials, interviews and original content, recently went live and is now streaming on Amazon’s Prime Video and Amazon Freevee in the U.S. PickleTV is the only streaming channel dedicated to pickleball 24/7, and where pickleball spectators and fans can tune in for a variety of pickleball content from multiple leagues that highlight a variety of athletes. Read More...
American Council on Exercise Joins World Active
Posted: April 4, 2023 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces its participation in and full support of World Active. World Active, formerly the World Active Forum, is a worldwide platform and future federation that unites the health, fitness and physical activity sector globally. Read More...
Technogym is Named Official Supporter to the Paris 2024 Olympic Games
Posted: April 3, 2023 in Suppliers
PARIS - Technogym is the Official and Exclusive Supporter of the cardio, strength and functional training equipment for the athletic preparation of the participants who will compete in the Paris 2024 Olympic and Paralympic Games. Technogym will equip 29 training centers for the athletes to train prior to and during the Olympic Games. Read More...
Burn Boot Camp and Muscular Dystrophy Association Team Up for 7th Annual ‘Be Their Muscle’ Philanthropic Event
Posted: March 30, 2023 in Chains
CHARLOTTE, N.C. - Burn Boot Camp, a leading boutique fitness franchise, has teamed up with the Muscular Dystrophy Association (MDA) for their seventh annual national 'Be Their Muscle' philanthropic event. During the month of April, over 330 Burn Boot Camp locations nationwide will come together in support of the organization's mission by hosting a workout on Saturday, April 22, 2023, with 100% of the proceeds going to MDA. This year, Burn Boot Camp has set a minimum of $1,000,000 as its national fundraising goal. Read More...
USTA Launches USTA Connect, to Boost Data Sharing, Insights and Services
Posted: March 30, 2023 in Suppliers
WHITE PLAINS, N.Y. - The USTA announces the launch of USTA Connect, a new initiative aimed at connecting key members of the tennis industry in the U.S. in an effort to increase industry collaboration to provide insights and services. USTA Connect will focus on creating greater integration and communication for tennis facilities, industry software providers, industry associations, retailers and manufacturers to facilitate connectivity to grow the game at all levels. Read More...
Crunch Franchise Announces Newest Location in Haverhill, Massachusetts
Posted: March 29, 2023 in Chains
HAVERHILL, MA - Crunch Franchise announces the upcoming Spring 2023 opening of Crunch Haverhill, a $5 million, 35,000-square-foot fitness facility, with $1 million dollars' worth of state-of-the-art equipment. Crunch Haverhill is located in a newly renovated space previously occupied by Boston Sports Club. Crunch Haverhill is owned by Fitness Holdings Northeast, LLC, one of the fastest growing Crunch franchisee in the northeast with numerous locations throughout Massachusetts, Pennsylvania, New Jersey and New York. Read More...
Exos Releases Readiness Culture Code, a Research-Backed Blueprint to Reimagine Modern Workplace Culture and Performance
Posted: March 29, 2023 in Chains
PHOENIX, AZ - Exos, an industry-leading coaching company that gets people ready for the moments that matter most, releases the Exos Readiness Culture Code, a groundbreaking blueprint to reimagine corporate culture and equip employees with the physical, mental and emotional capacity to meet the demands of modern work. Read More...
Merrithew Joins Forces with AUSactive
Posted: March 29, 2023 in Suppliers
TORONTO, ON - Merrithew, a global leader in mind-body education and equipment, has partnered with AUSactive, Australia’s peak health and exercise industry association, to meet the country’s growing demand for its world-class Pilates education and premium equipment. Read More...
Nationwide Ride of a Life Time Cycling Event on April 29 Aims to Raise $1.5 Million to Improve Children’s Health
Posted: March 29, 2023 in Chains
CHANHASSEN, MN - As statistics continue to show a decline in children's health, from nutrition to physical movement and overall well-being, for the third year, Life Time (NYSE: LTH), one of the nation's premier healthy lifestyle brands, is aiming to make a difference by hosting its Ride of a Life Time charity cycle event on April 29 across its portfolio of athletic country clubs nationwide and virtually via the Life Time digital app. Read More...
PHIT America to Introduce ‘Play Pickleball’ Program to Schools
Posted: March 29, 2023 in Suppliers
WASHINGTON, D.C. - National charity PHIT America is launching a new physical activity and sports program, PLAY PICKLEBALL, to elementary schools this spring. PLAY PICKLEBALL will be added to PHIT’s current physical activity offerings, which include AMPED Running/Walking, PLAY TENNIS and PLAY GOLF programs. Read More...
TikToker Allie Bennett Brings Her Viral #TreadmillStrut to Orangetheory Fitness Studios Across the Globe
Posted: March 27, 2023 in Chains
BOCA RATON, FL - Ready, set, strut! Orangetheory Fitness is teaming up with TikToker Allie Bennett to launch her viral #TreadmillStrut workout in its 1,500+ studios around the world. A proud partner of the American Heart Association, Orangetheory will premiere its #TreadmillStrut class on National Walking Day (April 5) to celebrate the most simple, yet powerful, form of exercise that studies have shown can improve heart health and help prevent chronic disease. Read More...
Augie’s Quest Raises More Than $300,000 at IHRSA 2023
Posted: March 24, 2023 in Suppliers
SAN DIEGO, CA - Augie’s Quest kicked off the week at IHRSA by celebrating Augie with some of our key supporters and friends from the health and fitness industry. A special thanks to our friends at Bay Club and Zumba for making Augie’s Celebration a success! Augie's Quest received over $300,000 from the health and fitness industry, helping it continue Augie’s legacy! Read More...
Statement From IHRSA CEO Regarding FTC Membership Rule Proposal
Posted: March 23, 2023 in IHRSA
WASHINGTON, D.C. - IHRSA, the Global Health & Fitness Association, releases the following statement regarding a Federal Trade Commission (FTC) proposal dealing with cancellation methods for certain services and memberships. Read More...
Crunch Franchise Announces Newest Location in Virginia Beach
Posted: March 22, 2023 in Chains
VIRGINIA BEACH, VA - Crunch Franchise announces the upcoming summer opening of Crunch Chimney Hill, a $5 million, 52,000-square-foot fitness facility, with $1 million dollars' worth of state-of-the-art equipment. Crunch Chimney Hill is owned by Fitness Ventures, LLC, one of the fastest growing franchisees in the Crunch system with numerous locations throughout the U.S. Crunch Chimney Hill will be the 38th location nationwide for Fitness Ventures, LLC. Read More...
Life Time Bringing its Luxury Living Residences to Burlington, Massachusetts This Spring
Posted: March 22, 2023 in Chains
CHANHASSEN, MN - Life Time (NYSE:LTH), one of the nation's premier healthy lifestyle brands, is bringing its one-of-a-kind Life Time Living experience to Burlington, Massachusetts with the debut of luxury-for-lease residences, which are set to open in Summer 2023. Construction is underway on the five-story, 167-unit development that will share a campus with the existing Life Time Burlington athletic country club, creating a 13-acre healthy living, healthy aging, healthy entertainment village for residents and members. Read More...
Life Fitness Launches Market-Leading Innovations at IHRSA 2023
Posted: March 22, 2023 in Suppliers
ROSEMONT, IL and SAN DIEGO, CA - Life Fitness, a leading professional fitness leader unveiled its latest generation cardio, strength and digital product innovations at IHRSA 2023. Read More...
ABC Fitness Reveals Rebrand at IHRSA 2023
Posted: March 22, 2023 in Suppliers
LITTLE ROCK, AR and SAN DIEGO, CA - At IHRSA 2023, ABC Fitness unveiled a new corporate identity and details of its strategic plans to deliver tailored services to all segments of the fitness market in a move that cements its position as one of the fitness industry's leading technology providers. Read More...
