Self Esteem Brands Bringing Basecamp Fitness to Las Vegas for the First Time
Posted: June 29, 2023 in Chains
Self Esteem Brands
WOODBURY, MN – Self Esteem Brands (SEB), parent company of a global portfolio of fitness, health and wellness franchise brands with more than 5,500 locations around the world, announces it will bring Basecamp Fitness to Las Vegas. Leading the growth is multi-unit operator Steve Polk, an Anytime Fitness franchisee with five operating Anytime Fitness clubs and several locations in development. Polk and his business partners, Nikki Huynh and Bill Hargraves, will now bring three Basecamp Fitness studios and one Waxing the City location to Las Vegas. The deal enables Polk and his group to become the first tri-brand franchisee in Self Esteem Brands’ franchise network.
“Over the years, we’ve strategically expanded our company’s portfolio with brands that complement one another to offer a comprehensive and interconnected wellness experience. By integrating these brands, we’ve unlocked endless cross-brand opportunities for our existing franchisees, allowing them to tap into multiple revenue streams and offer customers a complete fitness, health and wellness experience,” said Chuck Runyon, CEO of Self Esteem Brands. “We’re excited Steve has taken advantage of the opportunity to become our first ever tri-brand franchisee. We look forward to the opening of our new Basecamp Fitness and Waxing the City locations in Las Vegas and to Steve’s continued success.”
Beginning to franchise with Anytime Fitness last year, Polk began his career in the automobile industry and spent 20 years as the general manager for one of the top performing Nissan dealerships in the country. Polk also held multiple roles in insurance and was the co-founder of Building Blocks for Business – a national enrollment and technology firm. Today, he owns and operates five Anytime Fitness locations between Las Vegas and Phoenix. By adding Basecamp Fitness and Waxing the City to his portfolio, Polk is expanding his group’s footprint with two unique concepts.
Both new to Las Vegas, Basecamp Fitness is a hyper-condensed high-intensity interval training (HIIT) group workout that packs 50 minutes of supercharged exercise into only 35, while Waxing the City delivers exceptional waxing services through high-quality and hygienic practices to create a comfortable and empowering experience for clients. The brands are well-positioned for continued growth in their respective sectors with Basecamp providing an effective workout that has developed a sense of community in each market it enters, and Waxing the City offering inclusive waxing services, proprietary skin and beauty care products, and highly trained aestheticians called Cerologists.
“It’s an honor to pioneer a new era of franchise ownership for Self Esteem Brands as the first tri-brand franchisee. Since joining the Anytime Fitness system, we’ve seen tremendous success at our clubs and we’re looking forward to that translating to Basecamp Fitness and Waxing the City,” said Steve Polk. “I’m eager to bring these brands to the Las Vegas community to further Self Esteem Brands’ mission to improve the self-esteem of the world. With the support of Self Esteem Brands’ corporate team and its resources, we are confident that Basecamp Fitness and Waxing the City will resonate with community members and bring highly differentiated workouts and waxing services to those in Las Vegas.”
Founded in 2002 by Chuck Runyon and Dave Mortenson, Self Esteem Brands’ mission is to improve the self-esteem of the world. The company began as a single Anytime Fitness, a 24/7 gym concept that revolutionized the fitness industry by providing convenient and accessible fitness solutions for individuals of all fitness levels, and has since added Basecamp Fitness, Waxing the City and The Bar Method to its portfolio to grow more than 5,500 locations across 40 locations.
