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Health and Fitness Club Industry News: Suppliers

Sunday, December 5th, 2021

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Matrix Fitness Announces Integration with Woven
Posted: November 23, 2021 in Suppliers

Matrix: Strong, Smart, BeautifulCOTTAGE GROVE, WI - Matrix Fitness, one of the world’s fastest-growing commercial fitness brands, has announced an integration partnership with Woven, the workplace management platform for multi-unit operators. The new partnership enables equipment reporting from any connected Matrix Fitness equipment into Woven’s asset and maintenance suite. The cloud-based integration was effective as of November 1, 2021 to all existing and new Matrix customers by purchasing and subscribing to the Woven platform and then simply configuring their machines on site. Read More...

Echelon and Old Dominion Announce Exclusive Partnership
Posted: November 18, 2021 in Suppliers

EchelonCHATTANOOGA, TN - Echelon Fitness announces its partnership with Old Dominion, two-time GRAMMY nominated and four-time CMA Vocal Group of The Year. The revered Nashville band will be playing on a different stage, found in the Echelon Fitness community. The collaboration will include Old Dominion-themed class rides, an inside look into the band's own fitness journey, a members only appearance by the band and an exclusive channel in the Echelon Community curated by Old Dominion. Read More...

USPTA Teams Up with Tennis Warehouse for Multi-Year Endorsement to Promote Footwear and Apparel
Posted: November 18, 2021 in Suppliers

USPTALAKE NONA, FL - The United States Professional Tennis Association (USPTA), Inc. announces a multi-year endorsement with Tennis Warehouse, as the “Official Footwear and Apparel Supplier” of the USPTA starting December 1, 2021. Tennis Warehouse, the world’s leading online tennis retailer, will support USPTA members by providing pros with the largest selection of tennis apparel and footwear and exclusive member benefits. As a preferred supplier of the USPTA, Tennis Warehouse will continue to foster the growth of tennis by supporting the teaching pros and players while also engaging customers with coaching tips from the USPTA, to help players improve their game and help create more exposure for the USPTA. Read More...

Merrithew Partners with FAIS Group to Cater to the Growing Demand for Pilates and Mind-Body Equipment in Greece
Posted: November 17, 2021 in Suppliers

MerrithewTORONTO, ONTARIO - Merrithew, a global leader in mind-body education and equipment, is proud to partner with FAIS Group, an experienced distributor based in Athens, Greece, to cater to the growing demand for high-quality Pilates and mind-body equipment and education in Greece. Read More...

Study Shows Health Benefits from Membership at a Medical Fitness Facility
Posted: November 17, 2021 in Suppliers

Medical Fitness AssociationPINEHURST, N.C. - The Medical Fitness Association is pleased to share that a recent study published in the American Journal of Preventive Medicine concludes that, “membership at a medical fitness facility was associated with a reduced risk of all-cause mortality and hospitalizations.” The study was conducted over a ten-year period from 2005 to 2015 with two certified medical fitness facilities, The Wellness Institute and Reh-Fit Centre in Winnipeg, Manitoba, to look at the link between membership at a medical fitness facility and health outcomes. Both facilities are certified by the Medical Fitness Association. Read More...

Pay Per Click Fitness Marketing Tips: Your Guide to a Successful 2022
Posted: November 16, 2021 in Suppliers

UpSwellPay-per-click (PPC) advertising is a good way to get more eyes on your fitness brand and boost traffic to your website. Gyms can use PPC advertising as a way to target prospects and get new customers. With highly customizable data, your fitness studio can use PPC marketing to target customers based on interests or location and even get as granular as individual zip codes. As we get closer to the holidays and the time when many are making their New Year’s resolutions, more people will be motivated to focus on their health and get back to exercising. Your gym can use PPC advertising to target prospects that are already interested in investing in their health and motivate them to stick to their resolutions. Read More...

Life Fitness Names Paul Stoneham as Chief Executive Officer to Lead the Company’s Next Phase of Growth
Posted: November 16, 2021 in Suppliers

Life FitnessFRANKLIN PARK, IL - Life Fitness, a global leader in commercial fitness and home recreation equipment, announces the appointment of Paul Stoneham as Chief Executive Officer, effective immediately. Mr. Stoneham is an experienced CEO with a notable track record of building strong consumer brands, high performance organizations and companies that deliver industry-leading growth through brand investment, product design and innovation. The company thanks departing CEO Chris Clawson for his years of service at Life Fitness and wishes him well in his future endeavors. Read More...

USPTA Partners with the IFP Academy to Offer a New and Improved USPTA Pickleball Certification
Posted: November 11, 2021 in Suppliers

USPTALAKE NONA, FL - The United States Professional Tennis Association (USPTA), Inc. announces that it has partnered with the International Federation of Pickleball Academy (IFP Academy) to launch a new and improved USPTA Pickleball Certification. Beginning January 1, 2022, USPTA members may obtain USPTA Pickleball Certification by newly trained 17 USPTA Division Head Pickleball Testers or at any IFP Academy official training center within its extensive network. In addition, all USPTA Head Division Pickleball Testers have extensive experience with the sport, both as a player and a teacher, and will receive extensive in-person training by the IFP Academy. Read More...

Virtual Fitness Offerings Are Here to Stay and Will Enhance Your Gym Memberships
Posted: November 7, 2021 in Suppliers

UpSwellIn our new era of streaming and virtual lifestyles, digital fitness is playing a huge role in the billion-dollar fitness industry and is pivotal for future success. Brands are seeing an upturn in online courses and virtual gym experiences that don’t seem to be going away anytime soon. UpSwell conducted a consumer survey to find out what customers really want, what factors are affecting gym attendance and what would motivate them to rejoin or renew their membership to a gym. In that survey, it was found that 64% of consumers prefer to workout at home or outdoors versus working out at the gym, meaning virtual fitness is officially here to stay. Here are some marketing tips to follow in this new reality... Read More...

FlexIt Launches FlexIt Nutrition, a New Initiative Providing Users with Fully Customized Nutritional Products
Posted: November 5, 2021 in Suppliers

FlexItNEW YORK, N.Y. - FlexIt, a leader in virtual fitness solutions, is launching FlexIt Nutrition, offering customized health products to ensure users follow a holistic wellness plan and achieve maximum results. With FlexIt Nutrition, users can now pair their workouts with recommended nutrition products based on their fitness levels, dietary restrictions and health goals to maximize the efficacy of their workouts. Read More...

Ecore Manufacturing Facilities Achieve Zero Waste Validation from Underwriters Laboratories
Posted: November 4, 2021 in Suppliers

ecoreLANCASTER, PA - Ecore, a company that transforms reclaimed materials into performance products that make people’s lives better, has achieved environmental claim validations from Underwriters Laboratories (UL) for two of its manufacturing facilities. Ecore recently partnered with UL to complete a 2020 Zero Waste to Landfill audit for its Pennsylvania-based facilities in Lancaster and York. As a result, UL has officially validated the following claims for these Ecore production sites. Read More...

Johnson Fitness and Wellness Acquires Gym Source Retail Stores
Posted: November 3, 2021 in Suppliers

Johnson Health TechCOTTAGE GROVE, WI - Johnson Fitness and Wellness, one of the world's largest specialty fitness retailers and the retail division of Johnson Health Tech, has announced that it is acquiring all Gym Source retail locations across the Northeast and Mid-Atlantic, including New York, New Jersey, Pennsylvania, Massachusetts, Virginia and Connecticut. The Gym Source stores will be folded under the Johnson Fitness and Wellness brand. Gym Source will continue to operate as a national commercial fitness dealer serving customers across a variety of industries, including hospitality, multi-family housing, corporate fitness, private clubs, medical and wellness and more. Read More...

SilverSneakers Offers Innovative Virtual Programs, Expanded Premium Network in 2022
Posted: November 3, 2021 in Suppliers

SilverSneakersNASHVILLE, TN - Tivity Health (Nasdaq: TVTY), a leading provider of health improvement solutions, has announced that, in 2022, SilverSneakers will provide eligible members with a suite of virtual fitness, social engagement and mental enrichment offerings along with in-person classes for seniors at every fitness level. Participating Medicare Advantage plans will have access to an expanded customizable network of more than 22,000 fitness locations nationwide, an increase of 38%, including studio fitness options. Read More...

Gyms Must Listen to the Needs of Their Consumers, Survey Reveals Virtual Fitness Is Here to Stay
Posted: November 2, 2021 in Suppliers

UpSwellKENNESAW, GA - UpSwell Marketing, a marketing firm specializing in helping gyms grow their customer base and improve member retention, has released the results of their recent fitness consumer survey. UpSwell’s research found 64% of consumers prefer to exercise at home or in the outdoors as opposed to working out in a gym. After being hit by the pandemic, virtual fitness offerings quickly dominated the new normal for how consumers are choosing to workout, and 21% of consumers are planning to wait until the pandemic is over or more people get vaccinated before they return to a gym. Read More...

Codelocks Expands Into Europe with Strategic New Hire
Posted: November 1, 2021 in Suppliers

Code LocksE.U. - Codelocks has appointed Eddy van der Vegte as the new General Manager Codelocks EU, (CLEU). Eddy has over 15 years’ experience in the door hardware and access control sector and will be challenged with continuing to develop the Codelocks brands across the European Union. Codelocks established CLEU to supply continental European customers during the Brexit disruption. However, in order to fully promote Codelocks’ expanding product portfolio and meet increasing customer demand, the company’s long-term plan has always included significant investment. Read More...

Exos Tackles Health and Wellness Amid Pandemic Through Business Acceleration and New Products
Posted: October 28, 2021 in Suppliers

exosPHOENIX, AZ - Exos, an industry leader in human performance, has announced the company's business acceleration through a complete rebrand, first consumer campaign launch and a look forward into the future with new products that aim to leverage its past to shape the future of human performance. Read More...

Life Fitness Unveils New Mobile App, Life Fitness Connect, to Provide the Ultimate Workout Experience
Posted: October 27, 2021 in Suppliers

Life FitnessFRANKLIN PARK, IL - Life Fitness has unveiled Life Fitness Connect, a free-to-download mobile app for Apple and Android devices with advanced workout tracking capabilities and on-demand classes to help exercisers stay motivated on-and-off Life Fitness and Cybex equipment. To get the most out of their workouts, premium subscribers can choose from a wide array of Life Fitness On Demand studio-style classes and adaptive audio coaching classes led by top trainers. Read More...

ACE Grows Health Coach Education with the Launch of its Health Coach Advanced Training Program
Posted: October 27, 2021 in Suppliers

ACESAN DIEGO, CA - The American Council on Exercise (ACE) announces the launch of the Health Coach Advanced Training Program, an immersive, modern learning experience packed with advanced coaching skills, hands-on training and practical experience needed to enter the field of health coaching with confidence. This expert-led program provides hands-on training and practical experience with the advanced coaching skills needed for a successful career as a health coach. Read More...

NASM Launches New Certified Sports Nutrition Program to Help Maximize Athletic Performance
Posted: October 27, 2021 in Suppliers

NASMGILBERT, AZ - The National Academy of Sports Medicine (NASM), a world leader in fitness certifications, announces the launch of its newest program, Certified Sports Nutrition Coach (NASM-CSNC). This comprehensive online program equips health and nutrition coaches and fitness professionals with the skills, tools and strategies to help optimize sports performance for clients across the entire spectrum of athletes, from amateurs to elite performers. Read More...

WellRight Partners With Wellbeats to Add an Extensive, Culturally Diverse Library of Fitness Content
Posted: October 27, 2021 in Suppliers

WellbeatsCHICAGO, IL - WellRight, a personalized wellbeing and engagement platform, has added virtual fitness, nutrition and mindfulness classes from Wellbeats, a national leader in on-demand, virtual wellness for workplace wellbeing programs. The partnership gives WellRight users easy access to a wide range of culturally diverse classes and personalized recommendations to stay engaged in their wellbeing journey. Read More...

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