TRX Announces Acquisition of YBell Fitness
Posted: June 27, 2023 in Suppliers
TRX
DELRAY BEACH, FL – TRX, a global leader in functional training equipment and education announces the acquisition of YBell, an Australian revolutionary fitness equipment company known for its innovative designs and versatile training tools. This strategic acquisition enhances TRX’s cutting-edge, multi-purpose, patented product offerings and training solutions.
“We are thrilled to welcome YBell to the TRX family. Our product philosophy is to offer high utility with low frills,” said TRX Founder, Randy Hetrick. “Combining a kettlebell and dumbbell into a single piece of equipment that improves the experience of both is one of those generational inventions that we strive to offer to the market. Their innovation in functional training tools aligns perfectly with our mission to empower people to move better and live healthier lives.”
Aaron “Az” Laurence, Founder of YBell, shared his excitement, “This is a significant milestone. We have always believed in the power of functional training and creating products that challenge and inspire individuals to achieve their fitness goals. By joining TRX and tapping into their twenty year track record of innovation, we accelerate our reach of a wider audience and continue our mission of transforming the way people train.”
The acquisition will further enhance TRX’s ecosystem enabling fitness enthusiasts, personal trainers and gym owners the access to a comprehensive range of functional training equipment and related education. A YBell certification is already offered as part of the TRX education curriculum in addition to YBell content securing a key place on the TRX Training Club® App, which now features over 1,000 fitness classes and many weekly live classes.
Jack Daly, CEO of TRX, added, “The addition of YBell to our portfolio represents an exciting opportunity to expand our world-class product offerings to our consumers, commercial partners and our 300,000 global certified personal trainers. Having Az join forces with Randy Hetrick doubles our generational inventor pool at TRX. Alongside our new industry-leading supply chain and globally recognized education certification, we are confident that the combination of TRX’s expertise and YBell Fitness’ innovative patented designs will drive the category forward and elevate the training experience for our customers.”
