Health and Fitness Club Industry News: Chains
Saturday, October 11th, 2025
In-Shape to Raise $100K For Cancer Research
Posted: September 23, 2021 in Chains
STOCKTON, CA - In-Shape Health Clubs, one of California's top community destinations for health and fitness, has announced its goal to raise $100,000 this October in its 7th annual In-Shape Fights Cancer campaign. The money raised will go to local chapters of the American Cancer Society and to St. Jude Children’s Research Hospital and add to the $476,000 In-Shape previously raised and donated. Read More...
Life Time Brings Wellness-Focused Coworking Destination to Downtown Minneapolis as Remote Work Trend Continues Growth
Posted: September 23, 2021 in Chains
CHANHASSEN, MN - As more companies are moving toward a hybrid work model and employees are settling into a remote work life, Life Time, one of the nation's premier healthy lifestyle brands, opened its eighth Life Time Work destination (the third in the Twin Cities) to provide a centrally-located option for members seeking to be adaptable, engaged and healthy at work. Read More...
Crunch Franchise Announces Newest Locations in Tallahassee, Florida and Hiram, Georgia
Posted: September 22, 2021 in Chains
TALLAHASSEE, FL and HIRAM, GA - Crunch Franchise has announced the upcoming January 2022 opening of Crunch Tallahassee, an $8 million, 55,000-square-foot fitness facility, with $1 million dollars' worth of state-of-the-art equipment nestled in the capital of Florida. Crunch Tallahassee is owned by fitness veterans Brian Hibbard and John Armatas. The experienced duo already has 16 locations open nationwide, with plans to open five more Crunch clubs this year. Crunch Franchise has also announced the upcoming summer 2022 opening of Crunch Hiram, a $3 million, 23,500-square-foot fitness facility with state-of-the-art fitness equipment in northern Georgia. Crunch Hiram is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have built more than 120 Crunch clubs. The Crunch team currently owns and operates 34 locations in Florida and Atlanta with 16 more in development. Read More...
Rumble Signs Master Franchise Agreement in Australia
Posted: September 22, 2021 in Chains
IRVINE, CA - Rumble, the boxing-inspired boutique fitness brand, announced it has recently signed a Master Franchise Agreement in Australia, which provides the Master Franchisee with the opportunity to license at least 100 Rumble studios to potential franchisees in the country over the next five years. Rumble is the newest brand to join the Xponential Fitness, Inc. (NYSE: XPOF) portfolio, which is a curator of leading boutique fitness brands across a variety of verticals with 1,839 studios open worldwide as of June 30, 2021. Read More...
Self Esteem Brands Expands Digital Agency of Record Partnership with Goodway Group
Posted: September 22, 2021 in Chains
PHILADELPHIA, PA - Goodway Group, a digital partner advertisers trust to deliver campaign performance and media efficiency, has expanded its Digital Agency of Record partnership with Self Esteem Brands. The growing relationship builds on Goodway Group’s success with Self Esteem Brands’ Anytime Fitness and Waxing the City. Self Esteem Brands is now bringing on Goodway Group, a recognized leader in multi-location and digital marketing, to manage local marketing efforts for franchisee owners of The Bar Method and Basecamp Fitness. Read More...
Planet Fitness, Home of the Judgement Free Zone, and the Coalition for Inclusive Fitness, Announce Accessible Exercise Equipment Commitment Benefitting People with Disabilities
Posted: September 21, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, and the Paralyzed Veterans of America, National Council on Independent Living, and American Council of the Blind (collectively "Coalition for Inclusive Fitness" or the "Coalition") have announced a commitment to expand access to accessible exercise equipment. Planet Fitness is committed to providing inclusive equipment in all new clubs and adding it to existing clubs across the country as franchise owners replace current offerings, as inclusive commercial grade equipment becomes available for purchase and is approved by Planet Fitness for inclusion in its clubs. Read More...
Empire Portfolio Group Acquires 11 Orangetheory Fitness Studios Plus Area Development Rights in Northern Virginia and Washington, D.C.
Posted: September 21, 2021 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announced it has acquired eleven studios and the area development rights in Northern Virginia and Washington, D.C. The sellers include Alan Luchnick and Steve Kolakowski. This transaction marks Empire's fourth acquisition since partnering with Revelstoke Capital Partners ("Revelstoke") in December 2020 and strengthens Empire's position on the East Coast, which now includes a total of over 120 studios across nine states and Washington, D.C. Read More...
Xponential Fitness Unveils New, Tech-Driven Production Studio to Elevate Streaming Platform GO
Posted: September 16, 2021 in Chains
IRVINE, CA - GO, the fitness streaming platform from Xponential Fitness, Inc. (NYSE: XPOF), a curator of leading boutique fitness brands, has announced the debut of its upgraded production studio, XSTUDIO, further staking a claim in the world of digital fitness that has exploded in popularity since the pandemic began. Read More...
Crunch Franchise Announces Newest Location in West Cobb, Georgia
Posted: September 15, 2021 in Chains
WEST COBB, GA - Crunch Franchise has announced the upcoming June 2022 opening of Crunch West Cobb, a 32,000-square-foot fitness facility with state-of-the-art fitness equipment nestled in the heart of Marietta, Georgia. Crunch West Cobb is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, creating an ownership team with more than 100+ years of experience in the fitness industry. The Crunch team currently owns and operates 34 locations in Florida and Atlanta. Read More...
World Gym International Adds Franchises in Two New Texas Markets
Posted: September 15, 2021 in Chains
LOS ANGELES, CA - World Gym International, the iconic global fitness brand, has big plans for Texas. World Gym has signed franchise agreements for brand new gyms in Kyle and Cleburne, Texas. The two new gyms join World Gyms in Ingram Park in San Antonio, Beaumont, North Dowlen, Texas City, Burleson and a previously announced gym in Houston. World Gym Kyle will be owned and operated by Leyon Greene, a former professor of meteorology who saw the pandemic as an opportunity to go into business for himself while doing something he loved. Greene is currently scouting locations for his World Gym and hopes to be open in just a few months. Read More...
VASA Fitness Expands to Wisconsin and Illinois Later This Year
Posted: September 15, 2021 in Chains
DENVER, CO - VASA Fitness has announced it will open three new clubs in Illinois and Wisconsin between November 2021 and January 2022, the first in these states. VASA’s clubs in Illinois will be located in Villa Park and Joliet. VASA’s first Wisconsin location will be located in New Berlin. VASA is actively hiring team members for these new locations. VASA employees get to work in a fun, uplifting environment, helping make positive changes in members’ lives every day. Read More...
Life Time Announces Filing of Registration Statement for Proposed Initial Public Offering
Posted: September 13, 2021 in Chains
CHANHASSEN, MN - Life Time Group Holdings, Inc. ("Life Time") announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission ("SEC") relating to a proposed initial public offering of its common stock. The offering is subject to market and other conditions, and there can be no assurance as to whether or when the offering may be completed, or as to the actual size or terms of the offering. Life Time intends to apply to list its common stock on The New York Stock Exchange under the symbol "LTH". Read More...
EoS Fitness Celebrates Seven Years, Forges Partnership with the Challenged Athletes Foundation to Further Mission of Fitness for All
Posted: September 13, 2021 in Chains
CARLSBAD, CA - EoS Fitness is celebrating its seventh year as the High Value, Low Price gym for all fitness levels by building on its commitment to make fitness inclusive and accessible to all with a new companywide, long-term partnership with the Challenged Athletes Foundation (CAF). In the spirit of the company's commitment to better the communities it serves, EoS continues its legacy of working closely with a number of localized charitable organizations to support causes related to health, wellness and overall community improvement. Read More...
World Gym Partners with Myzone as its Official Wearable Technology Provider
Posted: September 9, 2021 in Chains, Suppliers
LOS ANGELES, CA - World Gym and Myzone announce a partnership where Myzone will be World Gym's official wearable technology provider. Using Myzone’s heart rate monitors and digital platforms, the World Gym community now has unlimited access to host challenges for members using technology that adapts to any ability and levels the playing field. Member challenges are just one way that Myzone helps to boost member retention and creates a more engaging experience for athletes. Read More...
Planet Fitness To Celebrate Grand Opening Of New “Judgement Free” Club In Elizabethton, Tennessee
Posted: September 8, 2021 in Chains
ELIZABETHTON, TN - Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, has announced the grand opening for its new club in Elizabethton on Wednesday, September 15. The grand opening will kick off with a ribbon cutting ceremony at 1:00 PM with the Planet Fitness team, representatives from the Elizabethton Carter County Chamber of Commerce and local officials. The new club offers state of the art cardio machines and strength equipment, 30-Minute Express Circuit, numerous flat screen televisions, fully equipped locker rooms with day lockers and showers and more. Read More...
World Gym International Hires Expert Franchise Marketer Adam Kirschman to Grow Revenue for Franchisees
Posted: September 7, 2021 in Chains
LOS ANGELES, CA - World Gym International, an iconic global fitness brand, has named Adam Kirschman as its Vice President of Marketing. As World Gym’s Vice President of Marketing, Adam will lead World Gym’s marketing and creative teams while driving revenue growth for the franchise network and supporting the franchise development team in recruiting new franchisees. Read More...
Planet Fitness Names Publicis Groupe as New Agency of Record
Posted: September 1, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announced it has selected a newly formed unit within Publicis Groupe, a global communications leader and the number one media buyer in the U.S., as its new agency of record following a strategic competitive review. Read More...
Retro Fitness Launches Join Now Media Agency
Posted: September 1, 2021 in Chains
WEST PALM BEACH, FL - Retro Fitness, a leader in high-value, low-price fitness, announced the launch of Join Now Media – Where Leads Become Joins, an in-house marketing agency created to support franchisees in their marketing efforts across America. The agency was created to reduce costs coming out of the pandemic and empower franchisees with in-depth knowledge of marketing, analytics and results. Read More...
Empire Portfolio Group Acquires 10 Orangetheory Fitness Studios Plus Area Development Rights in Charlotte, North Carolina and Regions of South Carolina
Posted: September 1, 2021 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart-rate based interval training fitness franchise, announced it has acquired ten studios and the area development rights in Charlotte, including parts of North Carolina and South Carolina. The sellers include Jay Thomas and Doug Birer. Read More...
Crunch Franchise Announces New Location in Parrish, Florida
Posted: August 27, 2021 in Chains
PARRISH, FL - Crunch Franchise announces the upcoming spring 2023 opening of Crunch Parrish, a 28,000-square-foot fitness facility, with state-of-the-art equipment and amenities on the western coast of Florida. Crunch Parrish is owned by Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, who combined have built more than 120 Crunch clubs. They currently own and operate 32 Crunch locations with 10+ more in development across the east coast. Read More...
