New York Sports Clubs Announces Strategic Acquisition of Kettlebell Concepts, Inc.
Posted: November 24, 2021 in Chains, Suppliers
NYSC and Kettlebell Concepts
NEW YORK, N.Y. – New York Sports Clubs (NYSC), operator of 68 gyms in the U.S. and Switzerland, announced that it has entered into a definitive agreement with KettleBell Concepts (KBC) to acquire the company for an undisclosed value.
KBC has been a global business-to-business leader for 20+ years in providing high-quality and accredited kettlebell educational programs for health and fitness professionals. With this new acquisition, KBC’s core certificate programs are immediately available at no charge for all qualified staff members at New York Sports Clubs gyms (and the company’s other five fitness brands).
The KBC programs are approved by all widely recognized governing bodies in the fitness industry to provide continuing education units/credits (CEUs/CECs). Additional KBC fitness trainer and instructor certificate programs will be developed in the future, and all KBC programs remain open and available for registration to interested and qualified members of the public.
In connection with the transaction, NYSC acquired all intellectual property of KBC, as well as other assets. KBC’s Founder and President, David Ganulin, will continue to operate as an advisor throughout the transition. NYSC will now grow the brand across its gym network.
“This is an exciting time for NYSC, as we focus on our vision of becoming the most sought-after company to work at in the fitness industry. We’ll accomplish this goal both by investing in the professional development of our existing staff members, and by recruiting and further developing the best available outside talent. The two will combine to build a strong foundation that will support the short- and long- term customer service and performance growth goals of the organization,” said Roger Harvey, Chief Executive Officer of New York Sports Club. “KBC is the leader in the kettlebell education space, and the acquisition of KBC allows us to build momentum on our staff development initiatives, which will continually improving the workout experience for all of our members.”
“I’m excited for the future of KBC as a part of the NYSC family because of the company’s priority focus on the constant professional development of their personal trainers and group fitness instructors. Ensuring that fitness pros are properly trained so that they can safely and effectively use kettlebells with their clients is one of the primary reasons I started KBC.” said Dave Ganulin, Founder of Kettlebell Concepts. “A fancy marketing campaign may get new members in the door but investing in the education of the team so that they’re providing new and existing members with the best possible programming for a successful fitness journey is most essential component of the company’s long-term success. I’m excited to see where they take the brand in the next few years.”
