Xponential Fitness Signs Master Franchise Agreement in New Zealand for CycleBar, StretchLab and Rumble
Posted: December 1, 2021 in Chains
Xponential Fitness
IRVINE, CA – Xponential Fitness, Inc. (NYSE: XPOF), a curator of leading boutique fitness brands across multiple verticals, announced that it has recently signed a Master Franchise Agreement in New Zealand for three of its brands: CycleBar, StretchLab and Rumble. The agreement provides the Master Franchisee with the opportunity to license at least 30 studios across the three brands to potential franchisees in New Zealand over the next 10 years. Xponential has over 2,000 open studios worldwide, operating in 10 countries and across four continents.
The New Zealand Master Franchisee, Boutique Fitness Studios NZ Ltd., is a wholly owned subsidiary of Boutique Fitness Studios Pty Ltd., Xponential’s Master Franchisee in Australia for CycleBar, StretchLab and Rumble, which is run by CEO Matt Gordin.
“New Zealand is a natural extension of our existing agreement in Australia for Cyclebar, StretchLab and Rumble. We are confident that Matt Gordin and his entire franchise team will continue their successful development in this new, fitness conscious market,” said John Kersh, Chief International Development Officer for Xponential Fitness.
This agreement also extends Xponential’s existing promotional arrangement with entertainment industry duo, the Stafford Brothers, whose involvement in Australia has already resulted in numerous franchise territory signings for the Rumble brand.
Matt Gordin, CEO of Boutique Fitness Studios Pty. Ltd., is primed to expand Xponential Fitness’ reach into New Zealand. “We are motivated to bring world-class boutique fitness offerings to New Zealand and build upon our successful platform of Xponential brands already present in Australia,” said Gordin.
Xponential Fitness continues to make significant progress in its international expansion, with successful studio launches in Saudi Arabia, Japan, South Korea, Dominican Republic, Spain, and Australia, along with future studios planned for both Germany and Singapore. This growth was accelerated by Xponential’s recent acquisition of its tenth boutique fitness brand BFT, an Australia-based functional training and strength-based fitness franchisor with over 130 studios currently operating in Australia, New Zealand and Singapore.
