Health and Fitness Club Industry News: Chains
Tuesday, May 5th, 2026
Orangetheory Fitness Announces Kelly Lohr as Chief Marketing Officer
Posted: September 13, 2022 in Chains
BOCA RATON, FL - Orangetheory Fitness announces that Kelly Lohr has been named the company's Chief Marketing Officer (CMO). As Orangetheory continues to advance as a leader and innovator in the fitness and wellness space, Lohr will lead the company's marketing strategy, playing a critical role in driving an evolved member experience, brand relevancy and company growth. This is the latest executive hire for Orangetheory, who recently named Jason Dunlop President of International. Read More...
Orangetheory Fitness Appoints Jason Dunlop as President of International
Posted: September 1, 2022 in Chains
BOCA RATON, FL - As a leading fitness brand, Orangetheory Fitness is committed to continued market growth and new studio openings around the world. To further develop the brand's worldwide presence, Orangetheory announceds the appointment of Jason Dunlop as President of International, overseeing the brand's international studio portfolio and ongoing expansion efforts. Read More...
Orangetheory Fitness Launches Personalized MaxHR Technology at Studios Nationwide
Posted: August 10, 2022 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the launch of the brand's proprietary Orangetheory Personalized Maximum Heart Rate (Personalized MaxHR) algorithm. With the introduction of MaxHR, Orangetheory tracks members' peak heart rates in classes over a period of time and uses that number to generate a member's personal maximum heart rate, ensuring the data literally doesn't miss a beat. This allows coaches to estimate exercise intensity, helping further guide members on when to push further or pull back, ultimately leading to a more customized and impactful workout. Read More...
Empire Portfolio Group Opens New Stamford-West Side, Connecticut Orangetheory Fitness Studio
Posted: May 31, 2022 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it has opened a new studio in Stamford, Connecticut. Read More...
Orangetheory Fitness is on the PATH to Going Green
Posted: April 21, 2022 in Chains, Suppliers
BOCA RATON, FL - A leading fitness brand, Orangetheory, and PATH Water, a leading sustainable bottled water brand, are joining forces this Earth Day to end single-use plastic water bottle consumption in the brand's U.S. studios. Through its continued work with PATH Water, Orangetheory studios have committed to replacing plastic water bottles with Orangetheory-branded PATH bottles to curb and ultimately eliminate plastic waste, a milestone resulting from the brand's existing relationship with PATH Water. Read More...
Orangetheory Fitness Continues Support of Women’s NCAA with NIL Offer to Most Outstanding Player
Posted: March 31, 2022 in Chains
BOCA RATON, FL - A leading fitness brand, Orangetheory, announces it is getting into the game by extending a name, image and likeness (NIL) offer to the forthcoming Most Outstanding Player (MOP) of the Division 1 NCAA women's basketball National Championship game. As part of the offer, the female-founded company will honor an inspirational college woman's athlete and leverage her talents to co-design a custom workout available for Orangetheory members of all athletic abilities and fitness levels. Read More...
Orangetheory Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki
Posted: March 16, 2022 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – "Chief Music Officer." The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment. Read More...
Orangetheory Fitness Opens 1,500th Studio in Los Angeles Neighborhood of Mar Vista
Posted: March 14, 2022 in Chains
LOS ANGELES, CA - On the heels of its twelve-year anniversary, Orangetheory Fitness announced the opening of its 1,500th studio. The new 3,200 square-foot studio space will feature all new state-of-the-art equipment and the proprietary in-studio and wearable fitness technology Orangetheory is known for globally, as well as beautifully adorned bathrooms with full showers and a large lobby area for members to socialize before and after class. Read More...
Orangetheory Fitness Continues Partnership with InBody to Provide Members Body Composition and Heart Rate Analytics
Posted: January 11, 2022 in Chains, Suppliers
CERRITOS, CA - Health and wellness has been a focal point since the initial onset of the pandemic as many individuals quickly recognized the importance of prioritizing personal health. After many months of living in a sedentary, stagnant world, the desire to live an active, vibrant life has never been higher. Orangetheory Fitness, the global fitness brand known for its results-driven and science-based full-body workouts, recognized the need to have real-time health information available for its members and partnered with InBody to offer its valuable insights across studios worldwide. Read More...
Orangetheory Fitness Appoints Ryan Flaherty as Chief Fitness and Product Officer
Posted: December 23, 2021 in Chains
BOCA RATON, FL - Orangetheory Fitness has announced the appointment of Ryan Flaherty as Chief Fitness and Product Officer effective immediately. As a company dedicated to providing individuals with a healthier, more vibrant life, Flaherty will focus on developing innovative, skilled coach education to ensure best-in-class fitness programs that will continue to evolve and enhance an unparalleled member experience. Read More...
