Empire Portfolio Group Opens New Orangetheory Fitness Studio in College Downs – Charlotte, North Carolina
Posted: December 1, 2022 in Chains
Orangetheory Fitness
NEW YORK, N.Y. – Empire Portfolio Group (“Empire”), a leading area developer and franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it is opening a new studio in Charlotte, North Carolina. The Charlotte-College Downs studio marks the 13th studio in greater Charlotte and the 58th studio overall, owned and operated by Empire.
The new 3,000 square foot studio space will feature all new state-of-the-art equipment along with the coaching and proprietary in-studio and wearable fitness technology Orangetheory is known for globally. The studio will also introduce Orangetheory’s new, personalized MaxHR algorithm, which updates heart rate zones in real time to provide even more accurate performance results. In addition, the studio’s treadmills and rowers will be equipped with OTconnect technology, a new, proprietary platform which creates an ecosystem of data and feedback highlighting each member’s total distance, average/max incline, max miles per hour, total moving time and more. The studio, located within walking distance of the UNC Charlotte campus and the College Downs community on a site adjacent to Town Center Plaza, will have its official grand opening on December 9, 2022.
“We’re excited by this opportunity to bring Orangetheory’s science-based, high-energy workouts to the College Downs and UNC Charlotte area and provide more impactful technology-tracked fitness options for residents and students,” said Empire’s CEO, Adam Krell. “We are continuing to evolve the workout experience for our members, making it more connected, personalized and effective.”
“We’re proud to be adding to our presence in the vibrant and growing business community in greater Charlotte,” commented Jenn Barrett, Regional Sales Manager at Orangetheory Fitness. “We look forward to helping more of our members in the area, whatever their fitness level, see the benefits of committing to their own health and wellness.”
Orangetheory Fitness is one of the world’s fastest-growing franchise companies and a leader in the boutique training space. The group workouts incorporate endurance, strength, and power to generate the ‘Orange Effect’ – which keeps calories burning for up to 24 hours after a 60-minute workout.
