Health and Fitness Club Industry News: Chains
Tuesday, May 5th, 2026
Austin Fitness Group Opens New Orangetheory Fitness Studio in KingsPointe Village – Tulsa, Oklahoma
Posted: March 7, 2023 in Chains
TULSA, OK - Austin Fitness Group ("AFG"), a leading Area Developer and Franchisee for Orangetheory Fitness, announces the opening of a new studio in Tulsa, Oklahoma. The state-of-the-art fitness studio in KingsPointe Village will open on March 9, 2023. This will be the company's largest studio in Oklahoma and its sixth studio in the Sooner State. Read More...
Orangetheory Fitness Taps Grammy Award-Winning Director Dave Meyers for Latest Advertising Campaign
Posted: February 27, 2023 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the launch of The Science Behind It, the brand's latest creative advertising campaign directed by Grammy Award-winner Dave Meyers. The campaign, which will air nationally across linear and connected TV, online video and other premium digital channels, highlights the science that drives the workout's design and leads to measurable results. Coming out of the pandemic and paving the way for consumers' mass return to IRL fitness, The Science Behind It signifies Orangetheory's powerful entry into 2023. Read More...
Empire Portfolio Group Opens New Cotswold, North Carolina Orangetheory Fitness Studio
Posted: January 30, 2023 in Chains
CHARLOTTE, N.C. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in the Charlotte, North Carolina neighborhood of Cotswold. Read More...
Empire Portfolio Group Opens New Great Falls, Virginia Orangetheory Fitness Studio
Posted: January 23, 2023 in Chains
GREAT FALLS, VA - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Great Falls, Virginia. The new studio will be the tenth in the greater Virginia area. Read More...
Empire Portfolio Group Opens New Williston, Vermont Orangetheory Fitness Studio
Posted: January 9, 2023 in Chains
BURLINGTON, VT - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Williston, Vermont. The new studio will be the second in the greater Burlington area. Read More...
Empire Portfolio Group Opens New Orangetheory Fitness Studio in Hell’s Kitchen, New York City
Posted: December 28, 2022 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it has opened a new studio in the Hell's Kitchen neighborhood on the West Side of Manhattan. The Hell's Kitchen location marks the 5th studio owned and operated by Empire in Manhattan. Other studios are located in Chelsea, Midtown West and the Upper West Side. Two additional studios will also open in early 2023 located in the West Village and TriBeCa. Read More...
Empire Portfolio Group Opens New Matthews, North Carolina Orangetheory Fitness Studio
Posted: December 19, 2022 in Chains
CHARLOTTE, N.C. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Matthews, North Carolina. Read More...
Empire Portfolio Group Opens New Orangetheory Fitness Studio in College Downs – Charlotte, North Carolina
Posted: December 1, 2022 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading area developer and franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it is opening a new studio in Charlotte, North Carolina. The Charlotte-College Downs studio marks the 13th studio in greater Charlotte and the 58th studio overall, owned and operated by Empire. Read More...
Orangetheory Fitness Continues its Support of Female College Athletes through Partnership with 2022 Women’s NCAA Tournament National Champion and Most Outstanding Player, Aliyah Boston
Posted: November 3, 2022 in Chains
BOCA RATON, FL - Orangetheory Fitness continues its focus on empowering and supporting women by partnering with the 2022 Women's NCAA Tournament National Champion, NCAA Tournament Most Outstanding Player (MOP) and National Player of the Year, Aliyah Boston. As a female-founded company with a history of supporting female college athletes, the Orangetheory team worked collaboratively with Boston to develop a new, custom workout that provides members a taste of her rigorous training regimen, available at participating studios nationwide on Thursday, November 10. Read More...
Orangetheory Fitness Selects NetSuite to Strengthen Its Core Business
Posted: September 28, 2022 in Chains
LAS VEGAS, NV - Orangetheory Fitness, a leading fitness brand and innovator in the fitness and wellness category, has selected Oracle NetSuite to help it give more people a longer and more vibrant life. With NetSuite, Orangetheory will be able to take advantage of an integrated business system to enhance and scale its operations as it expands globally. Read More...
