Health and Fitness Club Industry News: Chains
Thursday, August 20th, 2026
Orangetheory Fitness Teams Up with Golden Globe Winner and New Mom Gina Rodriguez to Champion the Global Fitness Brand’s “Mother’s Other Day” Movement
Posted: May 3, 2023 in Chains
BOCA RATON, FL - A recent study conducted by Orangetheory Fitness among U.S. consumers revealed that 54% of moms believe Mother's Day is more stressful than an average Sunday. Further, 82% of moms shared that they'd enjoy their Mother's Day celebration more if they had the next day for themselves. Based on these insights, the company is pleased to announce that it is declaring Monday, May 15, 2023, as Mother's Other Day. Read More...
TikToker Allie Bennett Brings Her Viral #TreadmillStrut to Orangetheory Fitness Studios Across the Globe
Posted: March 27, 2023 in Chains
BOCA RATON, FL - Ready, set, strut! Orangetheory Fitness is teaming up with TikToker Allie Bennett to launch her viral #TreadmillStrut workout in its 1,500+ studios around the world. A proud partner of the American Heart Association, Orangetheory will premiere its #TreadmillStrut class on National Walking Day (April 5) to celebrate the most simple, yet powerful, form of exercise that studies have shown can improve heart health and help prevent chronic disease. Read More...
Empire Portfolio Group Opens Newest Orangetheory Fitness Studio in Westbrook – Rock Row, Maine
Posted: March 8, 2023 in Chains
PORTLAND, ME - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Portland, Maine. The new studio will be located in the Rock Row mix-used development and will be the third in the greater Portland area. Read More...
Austin Fitness Group Opens New Orangetheory Fitness Studio in KingsPointe Village – Tulsa, Oklahoma
Posted: March 7, 2023 in Chains
TULSA, OK - Austin Fitness Group ("AFG"), a leading Area Developer and Franchisee for Orangetheory Fitness, announces the opening of a new studio in Tulsa, Oklahoma. The state-of-the-art fitness studio in KingsPointe Village will open on March 9, 2023. This will be the company's largest studio in Oklahoma and its sixth studio in the Sooner State. Read More...
Orangetheory Fitness Taps Grammy Award-Winning Director Dave Meyers for Latest Advertising Campaign
Posted: February 27, 2023 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the launch of The Science Behind It, the brand's latest creative advertising campaign directed by Grammy Award-winner Dave Meyers. The campaign, which will air nationally across linear and connected TV, online video and other premium digital channels, highlights the science that drives the workout's design and leads to measurable results. Coming out of the pandemic and paving the way for consumers' mass return to IRL fitness, The Science Behind It signifies Orangetheory's powerful entry into 2023. Read More...
Empire Portfolio Group Opens New Cotswold, North Carolina Orangetheory Fitness Studio
Posted: January 30, 2023 in Chains
CHARLOTTE, N.C. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in the Charlotte, North Carolina neighborhood of Cotswold. Read More...
Empire Portfolio Group Opens New Great Falls, Virginia Orangetheory Fitness Studio
Posted: January 23, 2023 in Chains
GREAT FALLS, VA - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Great Falls, Virginia. The new studio will be the tenth in the greater Virginia area. Read More...
Empire Portfolio Group Opens New Williston, Vermont Orangetheory Fitness Studio
Posted: January 9, 2023 in Chains
BURLINGTON, VT - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Williston, Vermont. The new studio will be the second in the greater Burlington area. Read More...
Empire Portfolio Group Opens New Orangetheory Fitness Studio in Hell’s Kitchen, New York City
Posted: December 28, 2022 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it has opened a new studio in the Hell's Kitchen neighborhood on the West Side of Manhattan. The Hell's Kitchen location marks the 5th studio owned and operated by Empire in Manhattan. Other studios are located in Chelsea, Midtown West and the Upper West Side. Two additional studios will also open in early 2023 located in the West Village and TriBeCa. Read More...
Empire Portfolio Group Opens New Matthews, North Carolina Orangetheory Fitness Studio
Posted: December 19, 2022 in Chains
CHARLOTTE, N.C. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Matthews, North Carolina. Read More...
