Health and Fitness Club Industry News
Sunday, January 18th, 2026
Alliance Fitness Center Celebrates 30 Years
Posted: October 5, 2021 in Independents
READING, PA - Celebrating 30 years in business, Alliance Fitness Center continues to survive and thrive during what the fitness industry has called some of their darkest times. With the permanent closure of 20 – 25% of clubs in the U.S., the commitment to service, resilience of our team and support of its clients, AFC continues to drive the personal fitness training market. Read More...
Nine Fitness Industry Leaders Set to Advise on GHFA Initiatives
Posted: October 4, 2021 in IHRSA
BOSTON, MA - The Global Health & Fitness Alliance (GHFA), an IHRSA initiative launched to establish the health and fitness sector as an essential service and a key contributor within the healthcare continuum, announced its inaugural nine-member Advisory Council. The GHFA Advisory Council’s main priority is producing the first-ever Global Economic Impact Report, which GHFA members worldwide are currently developing and funding to benefit the global fitness industry. The report will analyze the industry’s social and economic contributions to society and deliver a comprehensive overview of its direct and indirect value. Read More...
Matrix Fitness Celebrates 20-Year Anniversary
Posted: October 4, 2021 in Suppliers
COTTAGE GROVE, WI - Matrix Fitness, the premier brand of Johnson Health Tech (JHT), celebrates its 20-year anniversary this month. Known as the fastest-growing commercial fitness brand, Matrix attributes its success to delivering the products, solutions and support their customers desire. Matrix Fitness first made its introduction in the fitness industry at the Club Industry trade show in 2001 with the industry’s first round tubular construction of selectorized strength equipment. Read More...
Wellbeats Announce Fitness, Mindfulness and Movement Classes for Kids
Posted: October 4, 2021 in Suppliers
MINNEAPOLIS, MN - Wellbeats announces the release of 12 new classes for kids (and their families), including kids with special needs. This new content release is timely as October 4 is National Child Health Day. With inclusivity at the forefront, kids of all abilities can explore new ways to release energy, create happy memories and most of all: Have Fun! Read More...
The Beachbody Company Names Blake Bilstad Chief Legal Officer
Posted: October 4, 2021 in Suppliers
SANTA MONICA, CA - The Beachbody Company, Inc. (NYSE: BODY) ("Beachbody" or the "Company"), a leading subscription health and wellness company, has announced the appointment of Blake Bilstad as Chief Legal Officer and Corporate Secretary of the Company, effective October 28, 2021. As Chief Legal Officer, Bilstad will serve as a key member of Beachbody's leadership team, reporting to Co-Founder, Chairman and Chief Executive Officer Carl Daikeler. Read More...
Crunch Fitness and ThirdLove Partner with Pop Culture Icon Dame Olivia Newton-John to Raise Money and Awareness for Cancer Treatment Research
Posted: September 30, 2021 in Chains
NEW YORK, N.Y. - Crunch Fitness and ThirdLove are thrilled to announce the two brands have partnered with four-time Grammy winner, Dame Olivia Newton-John and Primary Wave to help raise awareness and money towards cancer treatment research, specifically drawing attention to the Olivia Newton-John Foundation Fund. Read More...
PPR and Electrum Pickleball Sign Multi-Year Deal for ‘Official Paddle’
Posted: September 30, 2021 in Suppliers
HILTON HEAD ISLAND, S.C. - PPR (Professional Pickleball Registry) and Electrum Pickleball recently signed a multi-year partnership agreement. Electrum will be an “Official PIckleball Paddle of the PPR.” PPR has enjoyed a record-setting year so far with more new PPR members and certification workshop than ever before. More and more tennis pros are adding PPR certification in order to obtain the industry’s hottest status - “Dual Impact” certification. Dual Impact professionals will soon be a minimum industry standard, enhancing PPR as the certification choice for pros around the world. Read More...
Life Time Launches Nationwide Youth Athletic Training Program: GameFace Sport
Posted: September 29, 2021 in Chains
CHANHASSEN, MN - With school athletic programs becoming increasingly competitive and more athletes seeking specialized training than ever before, Life Time, one of the nation's premier omnichannel healthy lifestyle brands, has launched athletic training programs across its resorts as part of its new GameFace Training offering. At most of its more than 150 destinations, Life Time is launching GameFace Sport, an athletic training fundamentals class for kids aged 8 - 13. Read More...
Leon Rudge Appointed as New Myzone Global Head of Product to Drive Tech Innovation and Growth for Customer Benefit
Posted: September 29, 2021 in Suppliers
U.K. - Myzone announces that fitness innovation and technology expert, Leon Rudge, is joining the team as Global Head of Product, in a move set to add over a decade of experience that benefits customers and end users alike. With a foundational focus on supporting gyms using wearable tech that increases member engagement, Leon’s years in the fitness industry position him perfectly to align customer needs and Myzone’s strategic roadmap to drive continual growth. Read More...
Mindbody and Blo Blow Dry Bar Execute Global Agreement
Posted: September 29, 2021 in Suppliers
SAN LUIS OBISPO, CA - Mindbody, a leading experience technology platform for the wellness industry, has announced a global agreement with Blo Blow Dry Bar, North America's original blow dry bar and the world's largest blow dry bar franchise. Through this agreement, Blo utilizes Mindbody's technology to create a uniform experience across its 130 locations in America and Canada. Read More...
Five Gym Direct Mail Pieces That Will Stand Out
Posted: September 28, 2021 in Suppliers
If you want to grow your gym, you have to be strategic with your marketing efforts. Competition is higher than ever on digital and social media spaces, which is why strategies like direct mail could be exactly what your gym needs to get noticed. Here are five of the best gym direct mail pieces that will get more eyes on your fitness brand. Any one of these options is sure to make your response rates skyrocket and generate more interest for your gym. Read More...
Volofit Opens Newest HIIT Concept Studio in Ross Township, Pennsylvania
Posted: September 28, 2021 in Chains
ROSS TOWNSHIP, PA - Volofit, a breakthrough HIIT fitness concept, opened its studio doors in Ross Township, Pennsylvania. A surging national brand, Volofit is rapidly building its coast-to-coast presence in the U.S., with plans to open two additional studios this year. Read More...
In-Shape to Raise $100K For Cancer Research
Posted: September 23, 2021 in Chains
STOCKTON, CA - In-Shape Health Clubs, one of California's top community destinations for health and fitness, has announced its goal to raise $100,000 this October in its 7th annual In-Shape Fights Cancer campaign. The money raised will go to local chapters of the American Cancer Society and to St. Jude Children’s Research Hospital and add to the $476,000 In-Shape previously raised and donated. Read More...
Life Time Brings Wellness-Focused Coworking Destination to Downtown Minneapolis as Remote Work Trend Continues Growth
Posted: September 23, 2021 in Chains
CHANHASSEN, MN - As more companies are moving toward a hybrid work model and employees are settling into a remote work life, Life Time, one of the nation's premier healthy lifestyle brands, opened its eighth Life Time Work destination (the third in the Twin Cities) to provide a centrally-located option for members seeking to be adaptable, engaged and healthy at work. Read More...
TRX Gives Back To Active Military & Veterans With “Operation All In”
Posted: September 23, 2021 in Suppliers
SAN FRANCISCO, CA - TRX, a global leader in functional training products and world-class training content, has announced "Operation All In," an exclusive military program that pays homage to the brave men and women that have, and continue to, devote their lives to protecting our freedom. Developed as a meaningful way to reinvest in the company's storied military heritage, "Operation All In" works exclusively through the ID.me online military network to immediately provide two noteworthy offerings to active-duty service members, their families and the entire veteran population. Read More...
Intelivideo Names Keith Lansdale Vice President of Sales
Posted: September 23, 2021 in Suppliers
BROOMFIELD, CO - Intelivideo, a video on demand, livestreaming and digital technology platform for the fitness, health and wellness industry, has announced the appointment of Keith Lansdale as the company’s Vice President of Sales. Lansdale, who most recently served as Vice President of Client Relations at ABC Fitness Solutions, is stepping into his new role as an established sales professional with decades of experience in multiple areas of the fitness industry. Read More...
Crunch Franchise Announces Newest Locations in Tallahassee, Florida and Hiram, Georgia
Posted: September 22, 2021 in Chains
TALLAHASSEE, FL and HIRAM, GA - Crunch Franchise has announced the upcoming January 2022 opening of Crunch Tallahassee, an $8 million, 55,000-square-foot fitness facility, with $1 million dollars' worth of state-of-the-art equipment nestled in the capital of Florida. Crunch Tallahassee is owned by fitness veterans Brian Hibbard and John Armatas. The experienced duo already has 16 locations open nationwide, with plans to open five more Crunch clubs this year. Crunch Franchise has also announced the upcoming summer 2022 opening of Crunch Hiram, a $3 million, 23,500-square-foot fitness facility with state-of-the-art fitness equipment in northern Georgia. Crunch Hiram is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have built more than 120 Crunch clubs. The Crunch team currently owns and operates 34 locations in Florida and Atlanta with 16 more in development. Read More...
Three Reasons International Gyms are Attending the IHRSA 2021 Hybrid Event
Posted: September 22, 2021 in IHRSA
BOSTON, MA - It’s time to get together again, and while we wish everyone could join us in person at IHRSA’s 40th Anniversary International Convention & Trade Show in Dallas, we understand that, for some, that may be difficult. That’s why we’ve created the IHRSA 2021 Hybrid Event. So, no matter where you are, you can celebrate the fitness industry’s revival with all the resources and networking opportunities IHRSA 2021 has to offer. The Hybrid Event is not a webinar or a bunch of on-demand videos. The virtual component will be held in conjunction with the in-person Dallas event, providing networking and learning 24-7 during all three days of IHRSA 2021, playing during four time zones. Here are three reasons why you’ll want to join us even if you can’t make it in person. Read More...
Rumble Signs Master Franchise Agreement in Australia
Posted: September 22, 2021 in Chains
IRVINE, CA - Rumble, the boxing-inspired boutique fitness brand, announced it has recently signed a Master Franchise Agreement in Australia, which provides the Master Franchisee with the opportunity to license at least 100 Rumble studios to potential franchisees in the country over the next five years. Rumble is the newest brand to join the Xponential Fitness, Inc. (NYSE: XPOF) portfolio, which is a curator of leading boutique fitness brands across a variety of verticals with 1,839 studios open worldwide as of June 30, 2021. Read More...
Self Esteem Brands Expands Digital Agency of Record Partnership with Goodway Group
Posted: September 22, 2021 in Chains
PHILADELPHIA, PA - Goodway Group, a digital partner advertisers trust to deliver campaign performance and media efficiency, has expanded its Digital Agency of Record partnership with Self Esteem Brands. The growing relationship builds on Goodway Group’s success with Self Esteem Brands’ Anytime Fitness and Waxing the City. Self Esteem Brands is now bringing on Goodway Group, a recognized leader in multi-location and digital marketing, to manage local marketing efforts for franchisee owners of The Bar Method and Basecamp Fitness. Read More...
