Crunch Fitness and ThirdLove Partner with Pop Culture Icon Dame Olivia Newton-John to Raise Money and Awareness for Cancer Treatment Research
Posted: September 30, 2021 in Chains
Crunch Fitness
NEW YORK, N.Y. – Crunch Fitness and ThirdLove are thrilled to announce the two brands have partnered with four-time Grammy winner, Dame Olivia Newton-John and Primary Wave to help raise awareness and money towards cancer treatment research, specifically drawing attention to the Olivia Newton-John Foundation Fund.
Beginning October 1st, Crunch Fitness is launching a sweepstakes in the U.S. where consumers will have the chance to win a trip of a lifetime. The journey for two flies the winners to Los Angeles on United Airlines, where they’ll spend three nights, including hotel accommodations, spend a day at Universal Studios Hollywood, and participate in a virtual meet and greet with Olivia Newton-John via ZOOM. Entrants to this sweepstakes will be encouraged to make a donation to the Olivia Newton-John Foundation Fund administered by CAF America. Learn more, enter the sweepstakes and donate at www.CrunchPhysical40th.com. The sweepstakes will close on October 31st.
In recognition of the Deluxe Edition 40th Anniversary release of Newton-John’s “Physical,” Crunch locations around the world will be hosting a group fitness event on October 20th in an attempt to set a world record title for the most people performing lying lateral leg raises simultaneously (to mimic the leg move in the iconic Physical music video). Crunch Fitness invites members and non-members to help us make history in honor of this iconic anniversary. To find your nearest participating Crunch Fitness location or to sign up today, visit www.CrunchPhysical40th.com. In addition, a “Physical” TikTok challenge featuring a dance choreographed by a Crunch Fitness expert will also launch in October.
“I’m so excited to be partnering with Crunch and ThirdLove for this special 40th anniversary of Physical,” said Olivia Newton-John. “Both brands fit perfectly for ‘getting physical’ and I’m thrilled that they are helping raise money and awareness for my ONJ Foundation Fund, a fund supporting pioneering research into plant medicine for cancer.”
“At Crunch, we provide our members with more than just a fitness experience. We’re a diverse community that seeks to encourage, empower, entertain to help others live a better life,” said Jim Rowley, CEO Crunch Worldwide. “That’s why we are thrilled to be partnering with Olivia and the Olivia Newton-John Foundation Fund (ONJFF) to help raise money for research to fight cancer. Unfortunately, there is a high probability that cancer will impact everyone at some point in their lives, either directly through a diagnosis or indirectly through a friend or loved one. My mother passed from cancer, so the importance of this partnership touches home for me.”
“We at ThirdLove are thrilled to celebrate this important milestone with Olivia Newton-John alongside the launch of our activewear line,” said Heidi Zak, Co-Founder and CEO of ThirdLove. “We are proud to harness the power of being active, having fun and getting physical all for a good cause.”
“In celebration of the 40th anniversary of Olivia Newton-John’s groundbreaking hit single ‘Physical,’ Primary Wave Music is honored to have put together this partnership with Olivia, Crunch Fitness and ThirdLove, which will not only celebrate her music but also support the Olivia Newton-John Foundation Fund,” said Joshua Rothstein, Partnership Marketing Manager, Primary Wave.
Visit CrunchPhysical40th.com to learn more about this exciting partnership.
