Health and Fitness Club Industry News
Monday, August 10th, 2026
American Council on Exercise Names Sarah Beavins VP of Sales and Marketing
Posted: September 17, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) has promoted Sarah Beavins to the role of Vice President of Sales and Marketing. Beavins has more than two decades of marketing experience in higher education, nonprofit and advertising agencies. As the Vice President of Marketing, Beavins will oversee and drive ACE’s marketing of certification and education products and sales teams. She will be responsible for the global oversight of marketing strategy development, planning and management of the marketing function, market research, competitive analysis and sales support. Read More...
Mayfair Equity Partners Invests in EGYM
Posted: September 17, 2021 in Suppliers
MUNICH, GERMANY - EGYM, a leading global fitness technology developer, has received $41 million in a Series E financing round from Mayfair Equity Partners, a leading tech and consumer growth investor. Following the investment, Mayfair Equity Partners will own a minority stake, along with existing investors HPE Growth, Highland Capital Europe, Kreos and others. Additional financial details have not been disclosed. Read More...
USPTA Teams Up with String Ping for Multi-Year Partnership to Share the First Tennis Text Marketing Service Designed to Help Tennis Clubs, Retailers, Pros and Stringers Communicate Directly with Customers
Posted: September 17, 2021 in Suppliers
LAKE NONA, FL - The United States Professional Tennis Association (USPTA), a global leader in tennis-teacher certification and professional development, has signed a multi-year partnership with String Ping. As part of the agreement, the USPTA and String Ping will work together to introduce the first tennis texting and marketing service featuring a suite of communication tools that enable USPTA members to share messages and branding using SMS, MMS or voice broadcasting. Read More...
Xponential Fitness Unveils New, Tech-Driven Production Studio to Elevate Streaming Platform GO
Posted: September 16, 2021 in Chains
IRVINE, CA - GO, the fitness streaming platform from Xponential Fitness, Inc. (NYSE: XPOF), a curator of leading boutique fitness brands, has announced the debut of its upgraded production studio, XSTUDIO, further staking a claim in the world of digital fitness that has exploded in popularity since the pandemic began. Read More...
SBA Offers Gyms Safe Harbors for Loan Forgiveness
Posted: September 16, 2021 in HFA
BOSTON, MA - If you were one of the gyms, health clubs or studios fortunate enough to receive a Payroll Protection Program (PPP) loan in the first round of PPP back in the spring of 2020, you are probably getting ready to file your application for loan forgiveness. If you, like many other gyms, clubs, and studios, particularly those in California, New Jersey, New York, North Carolina, Oregon, and Washington, were closed by state mandate or operating under severe capacity restrictions during the period of this PPP loan, you may be concerned about meeting the requirement that 60% of your loan be spent on payroll to qualify for full forgiveness. Read More...
Significant Changes to ACSM’s Guidelines for Exercise Testing and Prescription
Posted: September 16, 2021 in Suppliers
INDIANAPOLIS, IN - ACSM's flagship publication, ACSM's Guideline's for Exercise Testing and Prescription, has been a key educational and practical resource for fitness professionals and students since it's original publication. With the publication of each new edition, the information is updated to reflect the most current scientifically based standards in exercise. To help guide the reader to the most significant updates in the latest, 11th edition, ACSM provides the following documents... Read More...
Crunch Franchise Announces Newest Location in West Cobb, Georgia
Posted: September 15, 2021 in Chains
WEST COBB, GA - Crunch Franchise has announced the upcoming June 2022 opening of Crunch West Cobb, a 32,000-square-foot fitness facility with state-of-the-art fitness equipment nestled in the heart of Marietta, Georgia. Crunch West Cobb is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, creating an ownership team with more than 100+ years of experience in the fitness industry. The Crunch team currently owns and operates 34 locations in Florida and Atlanta. Read More...
IHRSA Takes Additional Steps to Keep You Safe During IHRSA 2021
Posted: September 15, 2021 in HFA
BOSTON, MA - In an abundance of caution, IHRSA is taking every precaution to prevent the spread of the virus and prioritize attendee health and safety at the IHRSA International Convention & Trade Show (IHRSA 2021). We are continuing to closely monitor the situation for critical updates. We are committed to hosting a successful event by implementing new protective measures to help fitness professionals recover from this period of uncertainty, revive passions for their craft and reconnect with peers to move the industry forward together. In addition to the standard event steps listed, and updated frequently, on the health and safety page of the IHRSA 2021 website, our team has taken extra steps to ensure attendees feel protected. Read More...
World Gym International Adds Franchises in Two New Texas Markets
Posted: September 15, 2021 in Chains
LOS ANGELES, CA - World Gym International, the iconic global fitness brand, has big plans for Texas. World Gym has signed franchise agreements for brand new gyms in Kyle and Cleburne, Texas. The two new gyms join World Gyms in Ingram Park in San Antonio, Beaumont, North Dowlen, Texas City, Burleson and a previously announced gym in Houston. World Gym Kyle will be owned and operated by Leyon Greene, a former professor of meteorology who saw the pandemic as an opportunity to go into business for himself while doing something he loved. Greene is currently scouting locations for his World Gym and hopes to be open in just a few months. Read More...
VASA Fitness Expands to Wisconsin and Illinois Later This Year
Posted: September 15, 2021 in Chains
DENVER, CO - VASA Fitness has announced it will open three new clubs in Illinois and Wisconsin between November 2021 and January 2022, the first in these states. VASA’s clubs in Illinois will be located in Villa Park and Joliet. VASA’s first Wisconsin location will be located in New Berlin. VASA is actively hiring team members for these new locations. VASA employees get to work in a fun, uplifting environment, helping make positive changes in members’ lives every day. Read More...
