Health and Fitness Club Industry News
Monday, August 10th, 2026
Life Time Brings Wellness-Focused Coworking Destination to Downtown Minneapolis as Remote Work Trend Continues Growth
Posted: September 23, 2021 in Chains
CHANHASSEN, MN - As more companies are moving toward a hybrid work model and employees are settling into a remote work life, Life Time, one of the nation's premier healthy lifestyle brands, opened its eighth Life Time Work destination (the third in the Twin Cities) to provide a centrally-located option for members seeking to be adaptable, engaged and healthy at work. Read More...
TRX Gives Back To Active Military & Veterans With “Operation All In”
Posted: September 23, 2021 in Suppliers
SAN FRANCISCO, CA - TRX, a global leader in functional training products and world-class training content, has announced "Operation All In," an exclusive military program that pays homage to the brave men and women that have, and continue to, devote their lives to protecting our freedom. Developed as a meaningful way to reinvest in the company's storied military heritage, "Operation All In" works exclusively through the ID.me online military network to immediately provide two noteworthy offerings to active-duty service members, their families and the entire veteran population. Read More...
Intelivideo Names Keith Lansdale Vice President of Sales
Posted: September 23, 2021 in Suppliers
BROOMFIELD, CO - Intelivideo, a video on demand, livestreaming and digital technology platform for the fitness, health and wellness industry, has announced the appointment of Keith Lansdale as the company’s Vice President of Sales. Lansdale, who most recently served as Vice President of Client Relations at ABC Fitness Solutions, is stepping into his new role as an established sales professional with decades of experience in multiple areas of the fitness industry. Read More...
Crunch Franchise Announces Newest Locations in Tallahassee, Florida and Hiram, Georgia
Posted: September 22, 2021 in Chains
TALLAHASSEE, FL and HIRAM, GA - Crunch Franchise has announced the upcoming January 2022 opening of Crunch Tallahassee, an $8 million, 55,000-square-foot fitness facility, with $1 million dollars' worth of state-of-the-art equipment nestled in the capital of Florida. Crunch Tallahassee is owned by fitness veterans Brian Hibbard and John Armatas. The experienced duo already has 16 locations open nationwide, with plans to open five more Crunch clubs this year. Crunch Franchise has also announced the upcoming summer 2022 opening of Crunch Hiram, a $3 million, 23,500-square-foot fitness facility with state-of-the-art fitness equipment in northern Georgia. Crunch Hiram is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have built more than 120 Crunch clubs. The Crunch team currently owns and operates 34 locations in Florida and Atlanta with 16 more in development. Read More...
Three Reasons International Gyms are Attending the IHRSA 2021 Hybrid Event
Posted: September 22, 2021 in HFA
BOSTON, MA - It’s time to get together again, and while we wish everyone could join us in person at IHRSA’s 40th Anniversary International Convention & Trade Show in Dallas, we understand that, for some, that may be difficult. That’s why we’ve created the IHRSA 2021 Hybrid Event. So, no matter where you are, you can celebrate the fitness industry’s revival with all the resources and networking opportunities IHRSA 2021 has to offer. The Hybrid Event is not a webinar or a bunch of on-demand videos. The virtual component will be held in conjunction with the in-person Dallas event, providing networking and learning 24-7 during all three days of IHRSA 2021, playing during four time zones. Here are three reasons why you’ll want to join us even if you can’t make it in person. Read More...
Rumble Signs Master Franchise Agreement in Australia
Posted: September 22, 2021 in Chains
IRVINE, CA - Rumble, the boxing-inspired boutique fitness brand, announced it has recently signed a Master Franchise Agreement in Australia, which provides the Master Franchisee with the opportunity to license at least 100 Rumble studios to potential franchisees in the country over the next five years. Rumble is the newest brand to join the Xponential Fitness, Inc. (NYSE: XPOF) portfolio, which is a curator of leading boutique fitness brands across a variety of verticals with 1,839 studios open worldwide as of June 30, 2021. Read More...
Self Esteem Brands Expands Digital Agency of Record Partnership with Goodway Group
Posted: September 22, 2021 in Chains
PHILADELPHIA, PA - Goodway Group, a digital partner advertisers trust to deliver campaign performance and media efficiency, has expanded its Digital Agency of Record partnership with Self Esteem Brands. The growing relationship builds on Goodway Group’s success with Self Esteem Brands’ Anytime Fitness and Waxing the City. Self Esteem Brands is now bringing on Goodway Group, a recognized leader in multi-location and digital marketing, to manage local marketing efforts for franchisee owners of The Bar Method and Basecamp Fitness. Read More...
Echelon Appoints Alex Kaplan as President
Posted: September 22, 2021 in Suppliers
NEW YORK, N.Y. - Echelon, the connected fitness company revolutionizing the way people move, has announced the appointment of Alex Kaplan as President. Kaplan's appointment follows a series of investments, including a $65M round led by Goldman Sachs in addition to other investments from North Castle Partners and United Talent Agency. These investments have helped Echelon expand an already dominant footprint in the connected fitness membership space. Read More...
Planet Fitness, Home of the Judgement Free Zone, and the Coalition for Inclusive Fitness, Announce Accessible Exercise Equipment Commitment Benefitting People with Disabilities
Posted: September 21, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, and the Paralyzed Veterans of America, National Council on Independent Living, and American Council of the Blind (collectively "Coalition for Inclusive Fitness" or the "Coalition") have announced a commitment to expand access to accessible exercise equipment. Planet Fitness is committed to providing inclusive equipment in all new clubs and adding it to existing clubs across the country as franchise owners replace current offerings, as inclusive commercial grade equipment becomes available for purchase and is approved by Planet Fitness for inclusion in its clubs. Read More...
Empire Portfolio Group Acquires 11 Orangetheory Fitness Studios Plus Area Development Rights in Northern Virginia and Washington, D.C.
Posted: September 21, 2021 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announced it has acquired eleven studios and the area development rights in Northern Virginia and Washington, D.C. The sellers include Alan Luchnick and Steve Kolakowski. This transaction marks Empire's fourth acquisition since partnering with Revelstoke Capital Partners ("Revelstoke") in December 2020 and strengthens Empire's position on the East Coast, which now includes a total of over 120 studios across nine states and Washington, D.C. Read More...

