Premium Fitness Club MOVATI Athletic Selects ABC Fitness Solutions for Enterprise Mobile App
Posted: December 9, 2021 in Independents, Suppliers
ABC Fitness Solutions
FRISCO, TX – The fitness industry has responded to changing consumer demands for integrated digital training solutions that provide flexibility and expertise on demand. Clubs are pursuing virtual programming with equal vigor to in-club activities and using technology to help them deliver in a way that is seamless and on-brand, no matter where members are or what they are doing.
Providing an enhanced member experience is top of mind for MOVATI Athletic, and ABC’s IGNITE Engagement was the right technology to expand MOVATI’s personal training online services to provide a fitness experience beyond the club that fits their clientele lifestyle and expectations. IGNITE Engagement, one of six modules in ABC’s next generation fitness club management solution, is an integrated mobile app for gym members that pairs administrative functionality like scheduling, check-in, payments and booking with social and programmatic experiences like one-on-one personal training, virtual classes and habits coaching.
Recently ABC Fitness Solutions expanded the capabilities of IGNITE Engagement to include Meal Tracker, a feature that allows members to track what they are eating and share it with trainers for nutritional guidance and support. Meals and snacks can be added to Meal Tracker by searching for food in a robust database, scanning a barcode to instantly add nutritional information, or taking a photo to provide a visual representation of actual portion sizes. In October, MOVATI’s members added 584 meals, enabling trainers with a complete view into a critical component of any exercise program.
By partnering with ABC, MOVATI has built a long-term client engagement solution that will serve them throughout the pandemic and well beyond.
“We are extremely pleased to partner with ABC to take our digital client engagement to the next level,” says Chuck Kelly, President and CEO of MOVATI Athletic. “This partnership offers a new way of looking at personal training solutions and providing flexible, engaging member experiences.”
With the new partnership, MOVATI’s personal training solutions are accessible by their members 24 hours a day, 365 days a year. With IGNITE Engagement, MOVATI members stay engaged in their fitness journeys and stay in close contact with their coaches—regardless of where they are. And for MOVATI, they can continue to provide a fitness experience to help their members stay fit and achieve their health and wellness goals.
“MOVATI members are now equipped with a digital fitness experience meant to set a new standard of excellence” says Mike Escobedo, Chief Customer Officer at ABC. “The app offers point-of-sale client imports for new contracts, automated and seamless on-demand virtual personal training program delivery, and synced appointments providing online top-tier services to members, setting up current fitness centers for long-term success.”
With ABC, MOVATI has the technology they need to deliver a 360-degree approach to health and wellness for their clients—fitness, nutrition, and habits coaching – at their fingertips through mobile and Apple Watch.
