Health and Fitness Club Industry News: Chains
Sunday, May 31st, 2026
Planet Fitness Franchisee United PF Partners Expands Presence in Phoenix as an Industry Leader
Posted: November 12, 2021 in Chains
PHOENIX, AZ - United PF Partners, the largest Planet Fitness franchisee, has announced further expansion in Phoenix with two new club openings in early 2022. United PF Partners has plans for continued growth over the next five years to maintain the brand's industry-leading status and the most fitness centers in the Phoenix area. The two new clubs will bring United PF Partners' total to 38 Planet Fitness locations. Read More...
Brightwood Capital Advisors Anchors Senior Secured Term Loan to Finance Acquisition of Longtime Portfolio Company ECP-PF Holdings Group
Posted: November 1, 2021 in Chains
NEW YORK, N.Y. - Brightwood Capital Advisors, a leading private credit firm focused on providing capital to growing North American middle-market businesses, announced that it supported the sale of portfolio company ECP-PF Holdings Group, one of the nation's largest Planet Fitness franchisees, to TowerBrook Capital Partners, an international investment management firm. ECP-PF has been a portfolio company of Brightwood since 2012 and has executed several transactions to support the company's growth from a founder-owned, 15-location startup to a 108-location leader in the fitness franchisee sector serving approximately 600,000 members in the United States and Canada. Read More...
Planet Fitness Selects Huge as Digital Agency of Record
Posted: October 21, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announceds it has selected Huge, a global experience agency, as its new digital agency of record following a strategic competitive review. Planet Fitness will partner with Huge to accelerate the company's digital strategy and support the continuous evolution of its mobile app, website and in-club digital experience, with a focus on strategy, customer satisfaction and creative design within these digital channels. Read More...
National Fitness Partners Reaches Major Milestone with 100th Planet Fitness Club Opening and Acquisition of Seven New Clubs Across East Coast
Posted: October 14, 2021 in Chains
CAMP HILL, PA - National Fitness Partners (NFP), a portfolio company of Argonne Capital Group, LLC (Argonne), the Atlanta-based private investment firm, announces a major achievement as the company prepares to celebrate its 100th Planet Fitness club opening this November and its recent acquisition of seven new club locations, expanding the group’s footprint along the East Coast. Read More...
Planet Fitness, Home of the Judgement Free Zone, and the Coalition for Inclusive Fitness, Announce Accessible Exercise Equipment Commitment Benefitting People with Disabilities
Posted: September 21, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, and the Paralyzed Veterans of America, National Council on Independent Living, and American Council of the Blind (collectively "Coalition for Inclusive Fitness" or the "Coalition") have announced a commitment to expand access to accessible exercise equipment. Planet Fitness is committed to providing inclusive equipment in all new clubs and adding it to existing clubs across the country as franchise owners replace current offerings, as inclusive commercial grade equipment becomes available for purchase and is approved by Planet Fitness for inclusion in its clubs. Read More...
Planet Fitness To Celebrate Grand Opening Of New “Judgement Free” Club In Elizabethton, Tennessee
Posted: September 8, 2021 in Chains
ELIZABETHTON, TN - Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, has announced the grand opening for its new club in Elizabethton on Wednesday, September 15. The grand opening will kick off with a ribbon cutting ceremony at 1:00 PM with the Planet Fitness team, representatives from the Elizabethton Carter County Chamber of Commerce and local officials. The new club offers state of the art cardio machines and strength equipment, 30-Minute Express Circuit, numerous flat screen televisions, fully equipped locker rooms with day lockers and showers and more. Read More...
Planet Fitness Names Publicis Groupe as New Agency of Record
Posted: September 1, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announced it has selected a newly formed unit within Publicis Groupe, a global communications leader and the number one media buyer in the U.S., as its new agency of record following a strategic competitive review. Read More...
Planet Fitness To Expand Global Footprint In Mexico
Posted: August 9, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, has announced that it has signed a franchise agreement with Fitness Para Todos, S. de. R.L. de C.V. ("FPT"), to accelerate growth and dramatically expand its footprint in Mexico with the development of a minimum of 80 new stores over the next five years. Read More...
Planet Fitness Awards $150,000 In Scholarships To 30 Boys & Girls Clubs Of America Teens For Their Efforts To Promote A Kinder And More Inclusive World
Posted: June 30, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc., one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, has announced the recipients of its annual Judgement Free Generation scholarships, which recognize teens for their commitment to promoting inclusion, acceptance and kindness in their communities. Thirty deserving Boys & Girls Clubs of America teens were each awarded $5,000 for their inspiring efforts to create a brighter, more accepting future, of which nearly two-thirds (63%) of recipients will be first-generation college students. Read More...
Planet Fitness Appoints Sherrill Kaplan Chief Digital Officer
Posted: June 9, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. with more members than any other fitness brand, announced that Sherrill Kaplan has been appointed Chief Digital Officer. Ms. Kaplan joins the brand this month leading the company's digital vision and strategy, including the continuous evolution of its mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness' growth and success. She will report directly to Chris Rondeau, Chief Executive Officer. Read More...
Planet Fitness Opening in Ellicott City
Posted: June 3, 2021 in Chains
TIMONIUM, MD - Planet Fitness, one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand announces further expansion in Maryland. In mid-August, its second Howard County location is scheduled to open in Elliott City. Read More...
