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Planet Fitness Franchise Group, Excel Fitness, Acquires 14 Locations in Virginia and North Carolina From Local Franchisee

Posted: August 25, 2022 in Chains

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VIRGINIA BEACH, VA – Excel Fitness, a franchisee of Planet Fitness, announces its acquisition of 14 Planet Fitness locations in the Hampton Roads region of Eastern Virginia from the KSMA group, owned and operated by husband-and-wife team Ken and Sharree Ryder, their son Michael Barnes and daughter Amanda Williamson. This deal brings Excel’s club count to 107 and includes development rights to bring six more locations to the Virginia market over the next five years.

KSMA was established in 2006 by the Ryders, who focused on a people-first approach, growing their family business from a single location to 14 locations throughout Eastern Virginia and Northern North Carolina.

“Today’s an incredible day for both organizations and everyone that’s been a part of our PF family for the past 16 years,” said Sharree Ryder, co-owner of KSMA. “We’re excited to announce that we’ve joined forces with Excel Fitness and together, we’ll build more locations and expand to new regions, providing more opportunities for our teams to grow,” said Ken Ryder, co-owner of KSMA.

“With the addition of these 14 locations, we’re excited to continue expanding our footprint in Virginia and North Carolina,” said Chief Executive Officer CJ Bouchard of Excel Fitness. “Ken, Sharree and the entire Ryder Family have built a world-class organization, and their incredible team will immediately strengthen our organization as we continue growing together.”

Excel Fitness has opened 5 new locations in 2022 and is in development for multiple locations, including a new club in Williamsburg, VA.

Planet Fitness offers extremely low prices and a variety of benefits, including a hassle-free environment, state-of-the-art cardio and strength equipment, fully equipped locker rooms, and more. The free Planet Fitness App, available to members and non-members alike, puts more than 1,000 exercises and tutorials in your pocket with routines for all levels and interests. The Planet Fitness Black Card® membership includes extra perks, such as access to more than 2,300 clubs at no additional charge, the ability to bring a guest anytime, and additional amenities like unlimited use of massage chairs, HydroMassage beds, and more.

Olympus Partners acquired Excel Fitness in April 2022, a Planet Fitness franchisee serving seven markets including Austin, Dallas Ft-Worth, Northwest Arkansas, Raleigh-Durham, Tulsa, Virginia, and Utah. Excel Fitness is headquartered in Austin, Texas and now operates over 100 Planet Fitness locations with over 850,000 members.

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