Health and Fitness Club Industry News: Chains
Wednesday, September 30th, 2026
Planet Fitness Becomes First Fitness Brand to Achieve the WELL Health-Safety Rating
Posted: January 3, 2022 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, is the first fitness brand to achieve the WELL Health-Safety Rating for Facility Operations and Management by the International WELL Building Institute (IWBI). The rating recognizes Planet Fitness' leadership in adopting the leading framework to ensure a safer and healthier environment for its employees and members across all of its facilities, nearly 2,200 clubs across all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia, as well as its company headquarters in Hampton, New Hampshire. Read More...
Planet Fitness Hagerstown Reopens After Completing $1M Renovation
Posted: December 17, 2021 in Chains
HAGERSTOWN, MD - Planet Fitness, one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, recently completed over $1 million worth of renovations to its Hagerstown club, which originally opened in 2009. During a four-month period (which included a one-month closure), the facility was expanded by 4,000-square-feet of space. Now totaling 21,250-square-feet, the club features a new PF Black Card Spa area, new strength and cardio equipment, TRX suspension training, updated locker rooms, new entrance way floor tile and a new front desk. A grand reopening celebration will take place in early 2022. Read More...
Planet Fitness Returns As Presenting Sponsor of Times Square’s Iconic New Year’s Eve Celebration
Posted: December 6, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announced that it will again return as the presenting sponsor of Times Square's New Year's Eve celebration for the seventh consecutive year, in partnership with Times Square Alliance and Countdown Entertainment. Revelers will return to Times Square to ring in a "Judgement Free" 2022 with festive purple and yellow New Year's Eve party hats complete with a silky material with gold beads hanging from a holographic brim. Planet Fitness will also be featured on the 50th anniversary of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2022." Read More...
HGGC Completes Majority Investment in Planet Fitness Franchise Group PF Atlantic Holdings
Posted: November 18, 2021 in Chains
PALO ALTO, CA - HGGC, a leading middle market private equity firm, announced it has completed a majority investment in PF Atlantic Holdings, a top-15 franchisee within the Planet Fitness health club system. In conjunction with the investment, PF Atlantic Holdings is rebranding as Grand Fitness Partners. Co-founders CEO, David Bidwell, and COO, Scott Linsky, will continue to lead the business and retain a significant minority stake in the business alongside current investor Monogram Capital. Details of the private transaction were not disclosed. Read More...
Planet Fitness Franchisee United PF Partners Expands Presence in Phoenix as an Industry Leader
Posted: November 12, 2021 in Chains
PHOENIX, AZ - United PF Partners, the largest Planet Fitness franchisee, has announced further expansion in Phoenix with two new club openings in early 2022. United PF Partners has plans for continued growth over the next five years to maintain the brand's industry-leading status and the most fitness centers in the Phoenix area. The two new clubs will bring United PF Partners' total to 38 Planet Fitness locations. Read More...
Brightwood Capital Advisors Anchors Senior Secured Term Loan to Finance Acquisition of Longtime Portfolio Company ECP-PF Holdings Group
Posted: November 1, 2021 in Chains
NEW YORK, N.Y. - Brightwood Capital Advisors, a leading private credit firm focused on providing capital to growing North American middle-market businesses, announced that it supported the sale of portfolio company ECP-PF Holdings Group, one of the nation's largest Planet Fitness franchisees, to TowerBrook Capital Partners, an international investment management firm. ECP-PF has been a portfolio company of Brightwood since 2012 and has executed several transactions to support the company's growth from a founder-owned, 15-location startup to a 108-location leader in the fitness franchisee sector serving approximately 600,000 members in the United States and Canada. Read More...
Planet Fitness Selects Huge as Digital Agency of Record
Posted: October 21, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announceds it has selected Huge, a global experience agency, as its new digital agency of record following a strategic competitive review. Planet Fitness will partner with Huge to accelerate the company's digital strategy and support the continuous evolution of its mobile app, website and in-club digital experience, with a focus on strategy, customer satisfaction and creative design within these digital channels. Read More...
National Fitness Partners Reaches Major Milestone with 100th Planet Fitness Club Opening and Acquisition of Seven New Clubs Across East Coast
Posted: October 14, 2021 in Chains
CAMP HILL, PA - National Fitness Partners (NFP), a portfolio company of Argonne Capital Group, LLC (Argonne), the Atlanta-based private investment firm, announces a major achievement as the company prepares to celebrate its 100th Planet Fitness club opening this November and its recent acquisition of seven new club locations, expanding the group’s footprint along the East Coast. Read More...
Planet Fitness, Home of the Judgement Free Zone, and the Coalition for Inclusive Fitness, Announce Accessible Exercise Equipment Commitment Benefitting People with Disabilities
Posted: September 21, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, and the Paralyzed Veterans of America, National Council on Independent Living, and American Council of the Blind (collectively "Coalition for Inclusive Fitness" or the "Coalition") have announced a commitment to expand access to accessible exercise equipment. Planet Fitness is committed to providing inclusive equipment in all new clubs and adding it to existing clubs across the country as franchise owners replace current offerings, as inclusive commercial grade equipment becomes available for purchase and is approved by Planet Fitness for inclusion in its clubs. Read More...
Planet Fitness To Celebrate Grand Opening Of New “Judgement Free” Club In Elizabethton, Tennessee
Posted: September 8, 2021 in Chains
ELIZABETHTON, TN - Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, has announced the grand opening for its new club in Elizabethton on Wednesday, September 15. The grand opening will kick off with a ribbon cutting ceremony at 1:00 PM with the Planet Fitness team, representatives from the Elizabethton Carter County Chamber of Commerce and local officials. The new club offers state of the art cardio machines and strength equipment, 30-Minute Express Circuit, numerous flat screen televisions, fully equipped locker rooms with day lockers and showers and more. Read More...
