Health and Fitness Club Industry News
Tuesday, August 11th, 2026
Update on Metabolic Testing During COVID
Posted: August 6, 2021 in Suppliers
SALT LAKE CITY, UT - As of August 2021, no COVID cases have been traced back to metabolic testing equipment. KORR will diligently continue following CDC tracing of new COVID cases to ensure that testing continues to prove safe during the pandemic. Read More...
Crunch Franchise Announces Newest Location in Murfreesboro, Tennessee
Posted: August 5, 2021 in Chains
MURFREESBORO, TN - Crunch Franchise has announced the upcoming winter 2021 opening of Crunch Murfreesboro, a $5 million, 40,000-square-foot fitness facility, with state-of-the-art equipment and amenities nestled in the community. Crunch Murfreesboro is owned by seasoned fitness veterans Brian Hibbard and John Armatas. This will be their 19th location nationwide and their second in Tennessee. Read More...
SCW Launches Diversity Task Force
Posted: August 4, 2021 in Suppliers
DEERFIELD, IL - SCW Fitness Education, a provider of continuing education, establishes the SCW Diversity Task Force designed to recruit and mentor presenters of color along with varying ethnic backgrounds to create unity and inclusion in the fitness industry. It comprises a varied group of high-quality, loyal leaders joining together to help facilitate this goal. Read More...
Life Time Launches On-Demand Digital Meditation
Posted: August 4, 2021 in Chains
CHANHASSEN, MN - With more than 80% of Americans reporting emotions associated with stress, millions of people are turning to meditation apps to help calm their minds and gain mental clarity. Life Time, one of the nation's premier lifestyle brands, is launching a digital library of on-demand meditation programs on its Life Time Digital app. These meditations are designed to fit busy schedules and complement members' fitness and nutrition goals to meet their healthy way of life needs. Read More...
TRX Launches the TRX Bandit to Reinvent Resistance Band Training
Posted: August 4, 2021 in Suppliers
SAN FRANCISCO, CA - TRX, a global leader in functional training products and world-class training content, has redefined resistance band training with the launch of its latest fitness innovation, TRX Bandit, an ergonomically-designed handle that easily snaps onto one or more strength bands to improve comfort, allowing users to focus on control, form and overall enhanced movement patterns during strength, endurance and mobility training. Read More...
2021 Back to School Marketing Campaigns for Your Gym
Posted: August 3, 2021 in Suppliers
The 2020 school year was like no other. That we can all agree on. This year, the back-to-school season will look a little different for many students, as restrictions are lifted and in-person classes resume for many states. As families get back into their routine and begin to feel a little more normalcy, this is the perfect time for you to get creative with your fitness marketing. This is a time for students and families to get a fresh start, reconnect, and get motivated. Focus on these themes as inspiration when planning your marketing strategy. Here are some of our recommendations for back to school marketing campaigns for your gym... Read More...
TRX Launches the All-New TRX CORE, a Complete Digital Platform Devoted to Fitness Professionals and their Ongoing Business Development
Posted: August 3, 2021 in Suppliers
SAN FRANCISCO, CA - TRX, a global leader in functional training products and world-class training content, has announced an all-new, completely revolutionized version of its TRX CORE platform. Designed by trainers for trainers, TRX CORE streamlines how fitness professionals run their businesses with an all-in-one digital platform that improves how they communicate and train clients, generate leads, earn Continuing Education Credits (CEC's) and scale their business beyond brick-and-mortar health clubs and fitness facilities. Read More...
Fitness Industry Veteran Joins Myzone as VP of Sales
Posted: August 3, 2021 in Suppliers
U.K. - Myzone announces Terry Woods as its new Vice President of Sales. A veteran of the fitness industry, Terry has the perfect skillset to implement positive change at a time when more eyes are on health, fitness and physical activity than ever before. The appointment comes during a period of continued growth from Myzone amid a challenging climate. Building on its foundations of supporting gyms and operators around the world, the business needed someone who already understood the core values of Myzone over the long term. Read More...
Senate Passes ACSM-Supported Bill Promoting Physical Activity
Posted: August 2, 2021 in Suppliers
WASHINGTON, D.C. - The advocacy efforts of ACSM continued to pay dividends on Friday, as the United States Senate passed S. 1301, the Promoting Physical Activity for Americans Act. Senators Sherrod Brown, Roger Wicker and Shelley Moore Capito introduced the legislation, which would direct the Department of Health and Human Services (HHS) to prepare and promote physical activity recommendations based on the latest scientific evidence at least every 10 years. Federal guidelines were first issued in 2008 and no regular administrative process exists for subsequent revisions. Read More...
VASA Fitness Expands Rewards Program for Studio Members
Posted: August 2, 2021 in Chains
DENVER, CO - VASA Fitness has announced plans to pilot its Burn & Earn rewards program in five of its locations in Colorado and Arizona. The pilot program expands the already-existing badge program by rewarding VASA’s Studio members for attending Studio classes with additional prizes available each month. Studio Members that attend at least eight Studio classes per month will be eligible for a branded prize from an in-club vending machine using a scannable barcode on their VASA mobile app. Read More...
