VFPnext Chosen Franchising USA Magazine’s CRM of 2021
Posted: October 19, 2021 in Suppliers
Franchising USA – Daron Allen
FORT WORTH, TX – One Texas-based business technology company wants to whip franchises into shape with their comprehensive customer relations software. Based in Fort Worth, Texas, VFPnext builds customer relationship management (CRM) software that also has automated marketing and sales built in. The VFPnext system consists of a digital guest registry, a full CRM to manage the complete customer journey, a sales presentation that is conducted on an iPad and a new customer orientation system designed to help increase ancillary sales.
While the company primarily works with fitness franchises, virtually any type of franchise would benefit from its technology, VFPnext CEO Daron Allen said in a recent interview with Franchising USA. Currently, the company is working with spas, childcare franchises and even furniture retailers in addition to their core of fitness franchise customers.
“When we get connected to somebody who has a vision and they want to bring that vision — through technology — to life, we are the company to call,” Allen said.
