Club Insider

Echelon Appoints Gabby Cohen to Board of Directors

Posted: October 14, 2021 in Suppliers


NEW YORK, N.Y. – Echelon, the connected fitness company revolutionizing the way people move, has announced the addition of Gabby Cohen as its newest Board of Directors member. This board placement was supported by the company’s collaboration with the Women on Boards (WOB) Project and North Castle Partners. Cohen brings unrivaled experience across fitness, lifestyle, technology and retail to Echelon at a pivotal moment of growth for the company.

The fitness industry has been booming over the past two years, and Echelon has been outpacing that growth due to its unique model, providing a wide range of connected home fitness products at all price points alongside a deep community and rich content platform.

“This is an unbelievably exciting time for connected fitness, and Echelon is a true market leader in this category,” said Cohen. “I’ve been passionate about the fitness and wellness industry for decades and am excited to partner with the team at Echelon as they embark on this new phase of growth.”

Starting in connected bikes, Echelon has evolved to produce product lines across bikes, treadmills, rowers, mirrors (available online and in every major retailer), form unique content-rich partnerships with the likes of Pitbull and Disney, and receive funding from Goldman Sachs and UTA while growing its community-based platform. Cohen will work alongside the board to advise the executive management team on critical strategic decisions and overall direction for the company and brand.

“We were fortunate enough to connect with Gabby through both members at Goldman Sachs and North Castle, in collaboration with the Women on Boards Project,” said Lou Lentine, CEO, Echelon Fitness. “Her expertise across branding, subscription-based services, category expansion, and retail/apparel are exactly what we are looking for as we continue to grow our brand footprint.”

Women On Boards (WOB) Project is a nonprofit that empowers women business leaders and improves diversity and inclusion at the board of directors level across consumer brands.

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