Nuun Named the Preferred Pro-Active Hydration Partner by Orangetheory Fitness
Posted: January 10, 2024 in Chains, Suppliers
Orangetheory Fitness
HOBOKEN, N.J. – Nuun Hydration, a Nestlé Health Science brand, announces it’s the Preferred Pro-Active Hydration Partner of Orangetheory Fitness, a group workout program known for its science-backed heart rate-based workouts. To kick off the partnership, the two industry leaders teamed up to introduce Nuun All Out Orange Flavored Sport Hydration Electrolyte Powder Drink Mix, which hydrates better than water alone. The Nuun All Out Orange Sport Hydration Powder features five essential electrolytes the body needs to perform at its best and 90 percent less sugar than the leading electrolyte drink mix. ‡ The new product is available now at select Orangetheory studios.
“Proper electrolyte formulations and effective delivery are crucial for replenishing essential minerals lost through sweating, supporting muscle function and preventing dehydration-related complications,” says Scott Brown, Vice President of Fitness at Orangetheory Fitness. “In our continuous efforts to enhance our members’ performance and recovery, Nuun emerged as the perfect hydration partner.”
Nuun Sport Hydration Electrolyte Powder Drink Mixes, including the bold All Out Orange flavor, are gluten-free, vegan, kosher, and non-GMO, and are packaged in convenient on-the-go powder stick packs.
“We are pumped to collaborate with Orangetheory Fitness to bring an exciting new flavor to studios across the country and help raise awareness of the importance of proactive hydration,” commented Aileen Stocks, President Vitamins, Minerals, and Herbal Supplements, Nestlé Health Science. “Nuun believes in starting hydrated, and we appreciate Orangetheory’s confidence in our products’ ability to deliver great-tasting hydration with an optimized electrolyte profile, so their members hit the ground running, rowing, and repping!”
