Health and Fitness Club Industry News: Suppliers
Wednesday, August 5th, 2026
Echelon and Old Dominion Announce Exclusive Partnership
Posted: November 18, 2021 in Suppliers
CHATTANOOGA, TN - Echelon Fitness announces its partnership with Old Dominion, two-time GRAMMY nominated and four-time CMA Vocal Group of The Year. The revered Nashville band will be playing on a different stage, found in the Echelon Fitness community. The collaboration will include Old Dominion-themed class rides, an inside look into the band's own fitness journey, a members only appearance by the band and an exclusive channel in the Echelon Community curated by Old Dominion. Read More...
USPTA Teams Up with Tennis Warehouse for Multi-Year Endorsement to Promote Footwear and Apparel
Posted: November 18, 2021 in Suppliers
LAKE NONA, FL - The United States Professional Tennis Association (USPTA), Inc. announces a multi-year endorsement with Tennis Warehouse, as the “Official Footwear and Apparel Supplier” of the USPTA starting December 1, 2021. Tennis Warehouse, the world’s leading online tennis retailer, will support USPTA members by providing pros with the largest selection of tennis apparel and footwear and exclusive member benefits. As a preferred supplier of the USPTA, Tennis Warehouse will continue to foster the growth of tennis by supporting the teaching pros and players while also engaging customers with coaching tips from the USPTA, to help players improve their game and help create more exposure for the USPTA. Read More...
Merrithew Partners with FAIS Group to Cater to the Growing Demand for Pilates and Mind-Body Equipment in Greece
Posted: November 17, 2021 in Suppliers
TORONTO, ONTARIO - Merrithew, a global leader in mind-body education and equipment, is proud to partner with FAIS Group, an experienced distributor based in Athens, Greece, to cater to the growing demand for high-quality Pilates and mind-body equipment and education in Greece. Read More...
Study Shows Health Benefits from Membership at a Medical Fitness Facility
Posted: November 17, 2021 in Suppliers
PINEHURST, N.C. - The Medical Fitness Association is pleased to share that a recent study published in the American Journal of Preventive Medicine concludes that, “membership at a medical fitness facility was associated with a reduced risk of all-cause mortality and hospitalizations.” The study was conducted over a ten-year period from 2005 to 2015 with two certified medical fitness facilities, The Wellness Institute and Reh-Fit Centre in Winnipeg, Manitoba, to look at the link between membership at a medical fitness facility and health outcomes. Both facilities are certified by the Medical Fitness Association. Read More...
Pay Per Click Fitness Marketing Tips: Your Guide to a Successful 2022
Posted: November 16, 2021 in Suppliers
Pay-per-click (PPC) advertising is a good way to get more eyes on your fitness brand and boost traffic to your website. Gyms can use PPC advertising as a way to target prospects and get new customers. With highly customizable data, your fitness studio can use PPC marketing to target customers based on interests or location and even get as granular as individual zip codes. As we get closer to the holidays and the time when many are making their New Year’s resolutions, more people will be motivated to focus on their health and get back to exercising. Your gym can use PPC advertising to target prospects that are already interested in investing in their health and motivate them to stick to their resolutions. Read More...
Life Fitness Names Paul Stoneham as Chief Executive Officer to Lead the Company’s Next Phase of Growth
Posted: November 16, 2021 in Suppliers
FRANKLIN PARK, IL - Life Fitness, a global leader in commercial fitness and home recreation equipment, announces the appointment of Paul Stoneham as Chief Executive Officer, effective immediately. Mr. Stoneham is an experienced CEO with a notable track record of building strong consumer brands, high performance organizations and companies that deliver industry-leading growth through brand investment, product design and innovation. The company thanks departing CEO Chris Clawson for his years of service at Life Fitness and wishes him well in his future endeavors. Read More...
USPTA Partners with the IFP Academy to Offer a New and Improved USPTA Pickleball Certification
Posted: November 11, 2021 in Suppliers
LAKE NONA, FL - The United States Professional Tennis Association (USPTA), Inc. announces that it has partnered with the International Federation of Pickleball Academy (IFP Academy) to launch a new and improved USPTA Pickleball Certification. Beginning January 1, 2022, USPTA members may obtain USPTA Pickleball Certification by newly trained 17 USPTA Division Head Pickleball Testers or at any IFP Academy official training center within its extensive network. In addition, all USPTA Head Division Pickleball Testers have extensive experience with the sport, both as a player and a teacher, and will receive extensive in-person training by the IFP Academy. Read More...
Virtual Fitness Offerings Are Here to Stay and Will Enhance Your Gym Memberships
Posted: November 7, 2021 in Suppliers
In our new era of streaming and virtual lifestyles, digital fitness is playing a huge role in the billion-dollar fitness industry and is pivotal for future success. Brands are seeing an upturn in online courses and virtual gym experiences that don’t seem to be going away anytime soon. UpSwell conducted a consumer survey to find out what customers really want, what factors are affecting gym attendance and what would motivate them to rejoin or renew their membership to a gym. In that survey, it was found that 64% of consumers prefer to workout at home or outdoors versus working out at the gym, meaning virtual fitness is officially here to stay. Here are some marketing tips to follow in this new reality... Read More...
FlexIt Launches FlexIt Nutrition, a New Initiative Providing Users with Fully Customized Nutritional Products
Posted: November 5, 2021 in Suppliers
NEW YORK, N.Y. - FlexIt, a leader in virtual fitness solutions, is launching FlexIt Nutrition, offering customized health products to ensure users follow a holistic wellness plan and achieve maximum results. With FlexIt Nutrition, users can now pair their workouts with recommended nutrition products based on their fitness levels, dietary restrictions and health goals to maximize the efficacy of their workouts. Read More...
Ecore Manufacturing Facilities Achieve Zero Waste Validation from Underwriters Laboratories
Posted: November 4, 2021 in Suppliers
LANCASTER, PA - Ecore, a company that transforms reclaimed materials into performance products that make people’s lives better, has achieved environmental claim validations from Underwriters Laboratories (UL) for two of its manufacturing facilities. Ecore recently partnered with UL to complete a 2020 Zero Waste to Landfill audit for its Pennsylvania-based facilities in Lancaster and York. As a result, UL has officially validated the following claims for these Ecore production sites. Read More...
