Instinctive Insights Passes 30-Club Milestone
Posted: May 9, 2017 in Suppliers
Instinctive Insights
COLUMBUS, OH – Instinctive Insights, a high-tech direct-engagement marketing agency, has just added its 34th Fitness and Athletic Club Customer.
Instinctive Insights uses proprietary, predictive-modeling algorithms and expansive demographic and psychographic data elements to intelligently target consumer households most likely to be active, thinking about fitness and interested in the types of services and amenities a Club offers.
“The velocity of our growth in the fitness industry has been nothing short of amazing,” states Jeramy Fishel, Co-Founder of Instinctive Insights. “We are extremely fortunate to have a great roster of club clients who are telling other owners, executives and marketing professionals about their results leveraging our high-tech, unique approach to direct-engagement marketing. Our growth is as much about their constant evangelism as it is the measurable ROI the campaigns produce.”
A total of five Clubs launched their first direct mail campaigns with Instinctive Insights in the month of May, with one also starting a digital campaign using Instinctive Insights’ proprietary prospect email-nurturing application, the Engagement Weave™.
“We were pleased when our market study came back with what we intuitively knew to be true. Then, Jeramy Fishel asked, ‘Do you want to do it smarter?’ After explaining our opportunity for granular marketing, for the same or possibly less than what we were currently spending, heck yes, we were in. Above all, we liked Instinctive Insights’ willingness to educate us on the process and emphasis on accurate match backs. We’ve since seen great client and process management tools and timelines. From a design standpoint, their creative team nailed our brand and related graphics on the first try. Bottom line, at Instinctive Insights, marketing guru and data geek make it splendidly easy for ‘dummies.’” said Frank Lawrence, CEO of Little Rock Athletic Club.
Instinctive Insights launched in 2013 after being acquired and rebranded, shifting in focus from utilities to health and fitness clubs. Our team of data-driven scientists, creative artists, project managers and marketing experts are headquartered in Columbus, Ohio, with offices in Atlanta and Baltimore.
If you would like more information about this Instinctive Insights, please contact Jeramy Fishel at (614) 500 – 4070 x4008 or email at info@instinctiveinsights.com.
