May 2017 Cover Story Preview: Play On at Little Rock Athletic Club
Posted: May 9, 2017 in Other News
Play On at Little Rock Athletic Club
“It’s what we do. We’re a big, diverse family of tennis players, swimmers, runners, CrossFitters, cannonballers, stairmaster-ers, weekend warriors, big kids, little kids and kids who never grew up. We love to run, jump, serve, swim, splash, sweat, lap, lunge, squat, compete and do pretty much any other verb you can associate with fitness. We believe that fitness and fun not only can co-exist, but that they are soul mates that should never be apart. It’s why this club exists. And it’s why we come to work. It’s why more than ever we’re committed to helping you, our members, play often, play hard and Play On.”
Those words are the mantra of Little Rock Athletic Club (LRAC) and its sibling clubs, which comprise The Athletic Clubs in Little Rock, Arkansas. Led by CEO, Frank Lawrence, who lives these words in his own life, The Athletic Clubs provide a fresh take on an idea many organizations in the health and fitness club industry believe in but few bring to the forefront of their brand.
The history of LRAC is storied, and its evolution sets the stage for an exciting new chapter. The same can be said about LRAC’s CEO, Frank Lawrence, who began his professional career in banking. After getting involved in CrossFit to live a healthier life, he took the next step, opening his own CrossFit facility. Later, leaving banking behind and moving onto a full-time career in the health and fitness club industry, he became part of an ownership group that purchased the Athletic Clubs, setting each on a new, but true-to-its-brand, trajectory.
Read all about it in the upcoming May 2017 Edition of Club Insider!
