ClubReady and iKizmet Bring a Predictive Approach to Fitness Studio Growth
Posted: November 27, 2019 in Suppliers
ST. LOUIS, MO – ClubReady and iKizmet are excited to announce a new partnership to bring a predictive approach to fitness studio growth.
Fitness studios collect data from hundreds of members and prospective members, across multiple channels, over several years, representing thousands of transactions. Studio owners work to derive insights from that data and then draw on those insights to shape business decisions, and ultimately, improve business performance. But, many owners struggle to consolidate all of this information into a report that actually means something and that can be used going forward.
Partnering with iKizmet, ClubReady customers can now easily develop dashboards that visually demonstrate performance against revenue, recruitment, and member acquisition KPIs. Additionally, owners can easily analyze member utilization and spend behavior.
“We love ClubReady and iKizmet integration,” says Joe Demarco, owner of several CycleBar studios in New York. “It’s great to have visibility into our studios and we are really seeing the impact it has on our areas of focus.”
With the data easily accessible on a mobile device, and reporting pushed via email sends, ClubReady customers can begin to pivot their business in real-time by adjusting marketing strategy, staffing, and class scheduling. Studio owners can own their data, access performance KPIs from anywhere, and respond to their business at all times.
“iKizmet is the equivalent of a FitBit for your business,” explains Founder, Andres Moran. “Setting goals, tracking your progress, and making your business healthier has never been so easy.”
The ClubReady and iKizmet partnership is allowing studios to more accurately goal-set and forecast their business performance. ClubReady customers can analyze their revenue but they can now also factor in conversion and churn metrics in order to establish the KPIs needed throughout the entire member relationship lifecycle.
“Simply put, iKizmet connects you to your data. IKizmet is a data visualization and analytics platform, which connects your ClubReady data to provide real-time, actionable, synced information,” says ClubReady’s Vice President of Business Development, Fred Elias. “Their numerous dashboards provided the insight necessary for your studio to improve member acquisition and retention, revenue growth and marketing ROI.”
On December 12, ClubReady will host a webinar with iKizmet to discuss the changing landscape in fitness studio analytics. Additional details and registration can be found here.