ClubIntel Announces Launch of 3rd Annual International Health/Fitness Industry Trend Study – What’s All the Rage
Posted: September 26, 2017 in Suppliers
ClubIntel
DALLAS, TX – ClubIntel, a global leader in conducting market research related to the health and fitness club industry, announced the launch of its 3rd Annual International Health/Fitness Industry Trend Study – What’s All the Rage.
The research study has been released into the industry through partnerships with a variety of leading global health/fitness organizations and publications, including Active Management, Australia/New Zealand; Association of Fitness Studios, U.S.; canfitpro, Canada; Club Industry, U.S.; Club Insider, U.S.; Club Spa and Fitness Association, U.S.; Europe Active, Europe; Health Club Management U.K.; International Health, Racquet and Sportclub Association, U.S.; JCC’s of North America, U.S. and Canada; Leisure DB, U.K.; Mercado Fitness, Argentina; and SCW Fitness Education, U.S.
This comprehensive industry trend study will explore the types of facilities/equipment, programs, services, and training protocols and technologies that health/fitness professionals and operators offer consumers to support their journey to a healthier way of life. It is the only industry trend study that measures present adoption levels and tracks the changes in adoption over time.
The 2016 report, which garnered engagement from over 4,000 organizations, provided in-depth insights, such as:
- Levels of market adoption experienced by 90 different trends. In 2016, the second most highly adopted category of fitness equipment was non-traditional functional training equipment (e.g., battle ropes, tires, etc.) at 72%.
- The level of growth experienced by each trend over a three-year period. In 2016, the fastest growing technology trend among fitness facilities over the previous three years were virtual group exercise classes at 390%.
- The classification of trends as emerging, growth, mature or in decline. In 2016, yoga and group cycling were identified as mature trends, while barre classes and fitness wearables were classified as emerging trends.
- The identification of niche trends that have appeal among a narrow consumer base such as holistic health services, medical spa services, EMS training and physical therapy.
This year’s study will provide the same depth of insight as previous years, including the exploration of emerging industry practices.
ClubIntel would love to include your practices in the study which will only require five minutes of your time. To participate in the survey, please go to: www.research.net/r/WhatsAllTheRage
