Health and Fitness Club Industry News
Saturday, November 8th, 2025
24 Hour Fitness and Angel City FC Bring Back Fantasy Camp to LA Youth
Posted: August 6, 2025 in Chains
THOUSAND OAKS, CA - 24 Hour Fitness, the 40-year leader in health and fitness, continues to build on its partnership with Angel City Football Club (ACFC) and the City of Los Angeles Department of Recreation and Parks (LA RAP) with the return of a one-of-a-kind soccer fantasy camp. Read More...
Morrow Hill Announces Exclusive Partnership with Xponential Fitness
Posted: August 6, 2025 in Chains
DALLAS, TX - Morrow Hill, a premier commercial real estate firm specializing in franchise real estate, announces an exclusive partnership with Xponential Fitness, a curator of leading franchisors of boutique fitness brands. Through this collaboration, Morrow Hill will lead real estate efforts across Xponential Fitness' portfolio of leading brands: Pure Barre, Club Pilates, Lindora, YogaSix, BFT and StretchLab. Read More...
Primetime Fitness Expands Presence in New York Metro Area with the Acquisition of 13 Crunch Gym Locations
Posted: August 4, 2025 in Chains
NEW FAIRFIELD, CT - Primetime Fitness, an experienced Crunch Fitness developer and franchisee, announces the acquisition of 13 new Crunch locations across New York and New Jersey. The gyms were purchased from franchisees Chris Pacifico's Carey Ave Development LLC and Assaf Gal's AD Fitness LLC. This marks a major milestone in Primetime's growth strategy and expands the franchisee's total footprint to 36 locations nationwide. Read More...
Los Angeles Rams Welcome 24 Hour Fitness to the Field
Posted: August 4, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness, a leader in the health and fitness industry, is partnering up with the Los Angeles Rams to support and engage the Southern California community. This partnership combines both organizations' shared passion and unwavering commitment to health and fitness. Read More...
Extraordinary Brands Acquires CycleBar and Rumble, Cementing Its Status as a Premier Health and Wellness Franchisor
Posted: August 4, 2025 in Chains
CHARLOTTESVILLE, VA - Extraordinary Brands, a leading health and wellness franchisor dedicated to helping entrepreneurs build, scale and thrive in the boutique fitness industry, announces the acquisition of two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness (NYSE: XPOF). With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing and barre. Read More...
Life Fitness / Hammer Strength Facility Wins “Best Places to Work” Honor
Posted: August 4, 2025 in Suppliers
OWATONNA, MN and ROSEMONT, IL - The Owatonna location of Life Fitness / Hammer Strength has been named the winner in the “Best Places to Work” category in the 2025 Best of the Best – Southern Minnesota and the 2025 Best of the Best – Owatonna & Waseca Reader’s Choice awards, hosted by the Owatonna People's Press. Read More...
Leila Timergaleeva Returns to HFA as International Ambassador
Posted: August 3, 2025 in IHRSA
BOSTON, MA - The Health & Fitness Association (HFA) announces the return of Leila Timergaleeva to its global leadership team as Ambassador for the Caucasus region for HFA’s international events, including ChinaFit (which occurred July 19 - 21), the HFA European Congress (October 2 - 4 in Amsterdam) and MeFit Pro (October 9 - 11 in Dubai). Her appointment bolsters the HFA’s international reach even further after the appointment in June of Hans Muench as an ambassador for the HFA European Congress. Read More...
Gold’s Gym Powers Through 2025 With Strategic Expansion
Posted: July 31, 2025 in Chains
DALLAS, TX - Gold's Gym continues to evolve its iconic brand, inspired by its famous "Mecca of Bodybuilding" in Venice Beach, with a recently opened corporate flagship location in Austin, Texas; a premium Beverly Center location in Los Angeles and North America's first HYROX Performance Center in Little Elm, Texas. The strategic expansion across key markets demonstrates Gold's Gym's commitment to innovation and accessible strength training nationwide as the company celebrates 60 years as a global leader in the fitness industry. Read More...
VASA Fitness Opens Fourth Colorado Springs Location with First-Ever Cold Plunge
Posted: July 31, 2025 in Chains
COLORADO SPRINGS, CO - VASA Fitness, one of the largest high-value, low-price operators of fitness clubs in the U.S, announces the grand opening of its newest club in Colorado Springs. This marks VASA's 15th location in Colorado and fourth in the Colorado Springs area, further expanding its footprint and commitment to the local community. Read More...
Life Time Launches Complimentary AI Health Companion for Everyone: “Just Ask L•AI•C”
Posted: July 30, 2025 in Chains
CHANHASSEN, MN - First launched in beta in May 2024, L•AI•C is continuously evolving to bring Life Time's unparalleled Healthy Way of Life ecosystem to subscribers, leveraging generative AI that is deeply integrated with Life Time's systems, ensuring high-quality, trusted and personalized responses unlike systems that source information from who-knows-where across the web. Now available to everyone through the complimentary Life Time app, L•AI•C (pronounced "lay-see") delivers instant, science-backed guidance for fitness, nutrition, recovery and more, all fueled by Life Time's decades of health and wellness expertise. Read More...
Echelon Implements Advanced Security Measures to Prevent Any Unwarranted Access To Fitness Equipment Data
Posted: July 30, 2025 in Suppliers
NEW YORK, N.Y. - Echelon Fitness, a leading provider of connected fitness equipment and services, announces the implementation of comprehensive security enhancements across its product portfolio incorporating jailbreak detection mechanisms into the equipment firmware to identify compromised devices, revoke certificates and prevent certain features from functioning. Read More...
Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum
Posted: July 29, 2025 in Chains
ATLANTA, GA - Workout Anytime, the premium 24/7 fitness franchise with more than 200 locations nationwide, is entering the second half of 2025 with strong momentum. The brand has signed three new franchise agreements and finalized eight leases year-to-date. These milestones follow a major leadership transition that took place in Q2 when Pugh, the brand’s largest franchisee, was named CEO. Read More...
Health & Fitness Association Hires Director of Strategic Partnerships
Posted: July 29, 2025 in IHRSA
BOSTON, MA - The Health & Fitness Association (HFA) has expanded its business development team with the hiring of Winston Moore Jr. as Director of Strategic Partnerships. In this role, Moore will establish and maintain strategic relationships with corporations, foundations, government entities and nonprofits to build high-impact alliances that support HFA’s policy, programming and growth objectives. Read More...
Amanda Cass Named President & COO of the American Council on Exercise
Posted: July 29, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces the promotion of Amanda Cass, SHPR, to the role of President & Chief Operating Officer. This leadership transition marks a significant milestone as ACE celebrates its 40th anniversary, underscoring the organization’s commitment to shaping the next several decades of influence and impact in the health and fitness industry. Read More...
Life Time Announces Groundbreaking Singles Pickleball Tournament in October – LT Open – with $250,000 Prize Purse
Posted: July 22, 2025 in Chains
CHANHASSEN, MN - Life Time (NYSE: LTH), a leading owner and operator of more than 800 dedicated pickleball courts across North America, announces its inaugural pickleball tournament, the LT Open. Dedicated to elevating singles play in the sport, the tournament will take place from October 11 - 19 at Life Time Peachtree Corners in Atlanta and feature a $250,000 prize purse. Read More...
Life Fitness / Hammer Strength Announces Sponsorship of the 2025 Faces of Fitness Chicago
Posted: July 22, 2025 in Suppliers
ROSEMONT, IL - Life Fitness / Hammer Strength, a global leader in commercial fitness equipment, announces its sponsorship of the 2025 Faces of Fitness Chicago to be held at River North, Chicago. Life Fitness / Hammer Strength is committed to supporting initiatives that promote our common purpose: to empower the world to work out, inspiring healthier lives together. Read More...
Echelon Fitness Acquires FORTË, Rebranding Division as “ELEVATE by Echelon” to Expand Global Fitness and Wellness Reach
Posted: July 22, 2025 in Suppliers
CHATTANOOGA, TN - Echelon Fitness, a recognized leader in intelligent fitness and wellness solutions, announces its acquisition of FORTË, a cutting-edge B2B fitness streaming platform. As part of the acquisition, Echelon is rebranding the division "ELEVATE by Echelon." Read More...
ACSM Announces Nation’s Fittest Cities: Food Insecurity, Wildfires and Pickleball Emerge as Factors
Posted: July 22, 2025 in Suppliers
INDIANAPOLIS, IN - Despite a significant increase in Americans’ aerobic and strength activity, external factors like smoke-filled air and the lapse of a COVID-era food program may be making us less fit overall. Those are the primary conclusions from the 18th annual ACSM American Fitness Index (Fitness Index) rankings published by the American College of Sports Medicine (ACSM) and the Elevance Health Foundation, the philanthropic arm of Elevance Health, which annually tracks how well the 100 largest U.S. cities support healthy, active lifestyles. Read More...
Precor Partners with New Distribution Partner, Canali System in Italy
Posted: July 22, 2025 in Suppliers
WOODINVILLE, WA - Precor, global provider of premium fitness and wellness solutions, announces Canali System as its new exclusive distributor for the Italian market. In this new relationship, Canali System assumes responsibility for sales, installation, service and warehousing of Precor's products, giving Precor direct representation in the region and ensuring world-class service levels and support. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to San Antonio, Texas
Posted: July 18, 2025 in Chains
SAN ANTONIO, TX - Crunch Fitness announces the opening of their 6th San Antonio location: Crunch Westlakes. The $10 million, 54,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee The Undefeated Tribe, Crunch Westlakes will create a new fitness offering for residents of San Antonio. Read More...
