Health and Fitness Club Industry News
Wednesday, May 27th, 2026
Holmes Place Selects Precor to Support its Premium Health Club Operations Across Portugal
Posted: April 17, 2026 in Suppliers
WOODINVILLE, WA - Precor announces the selection by Holmes Place to support their Premium Health Club Operations across Portgual. The agreement fuels further upgrades across 12 clubs, supporting one of Europe’s leading premium fitness operators known for delivering high-quality fitness and wellness experiences across its European network over the last thirty years. Read More...
Life Time Reinforces Leadership in VO2 Max and Metabolic Testing with National Rollout of New Technology to its Athletic Country Clubs
Posted: April 16, 2026 in Chains
CHANHASSEN, MN - As VO2 max and metabolic health regain attention as critical indicators of fitness, performance and longevity, Life Time (NYSE: LTH) is reinforcing its long-standing leadership in the space with a national rollout of next-generation SpiroFit technology to all of its clubs. A pioneer in bringing VO₂ max and metabolic testing into a club setting in 2005, Life Time is introducing a system that furthers the benchmark for delivering lab-grade metabolic data to its members across North America. Read More...
Leading Crunch Franchisee Ignites Team Competition with High-Energy “Battle HIIT Out” Challenge
Posted: April 15, 2026 in Chains
TAMPA, FL - CR Fitness Holdings, a leading and fast-growing Crunch Fitness franchisee with over one million members, is turning up the intensity with its latest group fitness competition, Battle HIIT Out. This high-energy, team-based challenge, designed to test strength, endurance, and teamwork, will be held on Saturday, April 25 for the majority of the participating clubs, and May 9 at remaining locations. Read More...
EōS Fitness Accelerates Growth With Acquisitions and Reinvestment in Q1 2026
Posted: April 15, 2026 in Chains
DALLAS, TX - EōS Fitness, the High Value. Low Price. (HVLP) gym chain with more than 225 locations open or on the way nationwide, opened 2026 with strong momentum as the brand continued to scale across core markets. EōS acquired 14 gyms, signed 11 new leases and opened three new locations, reinforcing its long-term growth strategy and commitment to reinvesting in the member experience. The continued expansion brings EōS closer to its goal of operating 250 gyms by 2030 while maintaining a sharp focus on consistency, innovation, value and accessibility. Read More...
Myzone Launches Switch 2.0, its Most Versatile Wearable Yet
Posted: April 15, 2026 in Suppliers
U.K. - Myzone has announced the launch of Switch 2.0, the next evolution of its most versatile wearable. Building on the success of the original Switch, the new device continues to give users the freedom to wear their monitor three different ways - on the chest, arm or wrist - while introducing a series of upgrades designed to enhance comfort, visibility and everyday usability. Read More...
USA Pickleball, Boys & Girls Clubs of America Announce Partnership to Grow Youth Access to Pickleball
Posted: April 15, 2026 in Chains
SCOTTSDALE, AZ - USA Pickleball, the National Governing Body for the sport, announces a national partnership with Boys & Girls Clubs of America (BGCA), a collaboration that will introduce pickleball to millions of youth across the country and significantly expand access to the fastest-growing sport in the United States. Read More...
USTA Foundation, Reginald F. Lewis Foundation Partner to Honor Mentors
Posted: April 15, 2026 in Suppliers
PURCHASE, N.Y. - The USTA Foundation announces its new partnership with The Reginald F. Lewis Foundation to empower future leaders and honor outstanding mentors through the Reginald F. Lewis Game Changer Award and the newly rebranded Reginald F. Lewis Career Days program. Read More...
Clorox Completes Acquisition of GOJO Industries, Makers of Purell
Posted: April 15, 2026 in Suppliers
OAKLAND, CA - The Clorox Company (NYSE: CLX) announces the completion of its previously announced acquisition of GOJO Industries, expanding Clorox’s product portfolio to include the Purell brand and GOJO’s health and hygiene solutions. Read More...
Technogym Partners With Google Cloud to Pioneer the Next Generation of AI-Powered Health and Wellness
Posted: April 14, 2026 in Suppliers
COLOGNE, GERMANY - Technogym announces a multi-year collaboration with Google Cloud to integrate Google's latest generative AI technologies into the Technogym AI Ecosystem. This partnership will significantly enhance the capabilities of the Technogym AI Coach, delivering superior, personalized training experiences for end-users, and the Technogym AI Assistant, designed to automate and optimize business operations for industry professionals. Read More...
VASA Fitness Launches Industry-First Personal Training App in HVLP Category, Redefining Coaching at Scale
Posted: April 13, 2026 in Chains
GREENWOOD VILLAGE, CO - VASA Fitness, a leading high-value, low-price (HVLP) fitness brand, announces the launch of its new Personal Training app, an industry-first innovation within the HVLP category that brings together certified coaching and advanced AI training technology to deliver a more personalized, connected fitness experience. Read More...
BODYBAR Pilates Launches First-Ever National Ad Campaign Featuring Real Members, Instructors
Posted: April 13, 2026 in Chains
FORT WORTH, TX - BODYBAR Pilates, a leading modern Pilates franchise, launches its first-ever national advertising campaign, marking a significant milestone in the brand's continued growth. Debuting across major digital and streaming platforms, the campaign stands out for one defining reason: every person featured is a real BODYBAR member or instructor. Read More...
