Health and Fitness Club Industry News
Saturday, March 7th, 2026
Burn Boot Camp Appoints Jason Losco as Chief Development Officer to Support Strategic Growth
Posted: February 19, 2026 in Chains
CHARLOTTE, N.C. - Burn Boot Camp, a leading US fitness franchise with more than 400 locations and over $250 million in systemwide revenue, announces the appointment of Jason Losco as Burn's first Chief Development Officer. In this new role, Losco will oversee franchise development strategy, real estate, construction and compliance, supporting continued U.S. growth while strengthening the foundation for disciplined long-term expansion. Read More...
Matrix Fitness and seca Announce Strategic Partnership to Develop Medical-Grade, Insight-Driven Training Experiences
Posted: February 19, 2026 in Suppliers
COTTAGE GROVE, WI and HAMBURG, GERMANY - Matrix Fitness and seca announced a strategic partnership focused on the development of an integrated solution designed to translate medical-grade body composition insight into guided, intelligent training experiences. The collaboration reflects a shared focus on accuracy, reliability and meaningful insight as expectations around personalization and outcomes continue to rise across the fitness industry. Read More...
NSCA and HYROX Academy Announce Global Partnership to Advance Coaching Standards in Hybrid Fitness Racing
Posted: February 19, 2026 in Suppliers
COLORADO SPRINGS, CO and HAMBURG, GERMANY - The National Strength and Conditioning Association (NSCA) and HYROX Academy have announced a global partnership dedicated to advancing coaching excellence in the growing sport of hybrid fitness racing. Read More...
Life Time Ignites the Pilates and Reformer Boom as Demand Surges Coast to Coast
Posted: February 18, 2026 in Chains
CHANHASSEN, MN - As Pilates and reformer-based workouts dominate today's fitness conversation, Life Time (NYSE: LTH) is reaffirming its position as the industry's clear leader, driving the category forward after investing in Pilates for more than 20 years while continuing to innovate with offerings like CTR. Pilates studios and reformer-based classes remain a foundational, high-demand part of the member experience, and in 2026, Pilates studios will be included in each of the company's planned 12 – 14 new locations. Read More...
Four HealthFitness Client Sites Awarded MXM Locations of Excellence Award
Posted: February 18, 2026 in Chains
LAKE FOREST, IL - HealthFitness, a Trustmark company, and a leading provider of comprehensive fitness solutions, announces that four of its client sites, Corewell Health - Health and Wellness Center, Rochester Hills, MI; Aurora Wellness Center, Burlington, WI; Mercy Health West Clermont HealthPlex, Batavia, OH; and Wayne County Community College’s Curtis L. Ivery Health and Wellness Education Center, Detroit, MI; received the 2025 Annual MXM Locations of Excellence Award. Read More...
Planet Fitness Announces New Development Agreement In Mexico
Posted: February 17, 2026 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces that it will be expanding its presence in Mexico. The Company has signed a franchise agreement with Impulso Gym to bolster its footprint in northern Mexico, opening new clubs in Tijuana and Mexicali. Currently, Planet Fitness has 47 locations in 14 states across Mexico. Read More...
Flex Partners with Equinox, the Luxury Fitness and Lifestyle Brand, to Bring HSA and FSA Spending to Members Through a Seamless, Elevated Experience Across All Clubs
Posted: February 17, 2026 in Chains
NEW YORK, N.Y. - Flex, the HSA/FSA payments platform for leading health and wellness brands, announces a partnership with Equinox, the authority in high-performance luxury lifestyle. This collaboration marks the first time Equinox members can use HSA and FSA funds for select eligible offerings through Flex's compliant payments infrastructure. Read More...
Active Wellness Names Angie Dobrowski Director of Active Aging and Medical Fitness to Spearhead 2026 Longevity Initiative
Posted: February 17, 2026 in Chains
SAN FRANCISCO, CA - Active Wellness, a leading fitness design, management and consulting company, announces the appointment of Angie Dobrowski as Director of Active Aging and Medical Fitness. This strategic move reinforces Active’s 2026 commitment to advancing longevity and healthspan, ensuring that individuals can lead inspired, healthy and active lives at every age. Read More...
LA Fitness and Shoot 360 Announce Pilot Program to Transform Basketball Gyms into Gamified, Data-Driven Training and Competition Experiences
Posted: February 12, 2026 in Chains, Suppliers
VANCOUVER, WA - Shoot 360, one of the world's largest and most advanced technology-driven basketball training, competition and entertainment platforms, is piloting a program with LA Fitness that will convert select locations of the chain's basketball facilities into immersive, gamified experiences powered by cutting-edge technology. Test markets will launch in Northern California, Oregon and Washington State. Read More...
VASA Fitness Appoints Michael Schwindle as Chief Financial Officer
Posted: February 12, 2026 in Chains
GREENWOOD VILLAGE, CO - VASA Fitness, one of the nation's leading high-value, low-price fitness operators, announces the appointment of Michael Schwindle as Chief Financial Officer. Michael brings more than 30 years of financial and operational leadership experience across global retail, e-commerce and consumer brands. His appointment will help VASA continue to scale its national footprint. Read More...
Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Greensboro, North Carolina
Posted: February 11, 2026 in Chains
GREENSBORO, N.C. - Crunch Fitness today announces the opening of Crunch West Market, a 45,000-square-foot state-of-the-art fitness facility, in Greensboro, North Carolina. Operated by Crunch Fitness franchisee JF Fitness, Crunch West Market creates a new fitness offering for residents of Greensboro. JF Fitness owns and operates 35 Crunch Fitness locations across the United States, and Crunch West Market will be JF Fitness' fifth location in North Carolina, with plans to open more locations this year. Read More...
HFA’s State of the States 2026: US Fitness Policy Update & Compliance Guide
Posted: February 11, 2026 in HFA
WASHINGTON, D.C. - As the US health and fitness sector continues to grow, diversify and evolve, so too does the policy environment that shapes how gyms, health clubs, studios and other fitness businesses operate. It is for this reason that the Health & Fitness Association (HFA) has developed the State of the States report: a definitive, state-by-state guide to the US fitness industry’s legislative and regulatory landscape. State of the States is designed to help operators, policymakers and industry stakeholders better understand the regulatory environment, market conditions and key policy developments that affect fitness businesses nationwide. These insights allow the sector to track year-over-year changes, anticipate emerging policy risks, support advocacy campaigns and ensure compliance with state-level requirements. Read More...
Life Time Foundation Announces Move for a Life Time, the Next Chapter of its Annual Children’s Health Fundraiser
Posted: February 11, 2026 in Chains
CHANHASSEN, MN - Life Time (NYSE: LTH), one the nation's premier healthy lifestyle brands, announces Move for a Life Time, a nationwide workout fundraising event for Children's Miracle Network and the Life Time Foundation. Taking place on Saturday, March 7 at more than 165 Life Time athletic clubs across the United States and Canada, the event invites participants of all fitness levels to move with purpose while supporting children's health initiatives nationwide. Read More...
PVOLVE Appoints Jesse McBain as Chief Operating Officer of Studio Development to Accelerate National Growth
Posted: February 11, 2026 in Chains
NEW YORK, N.Y. - PVOLVE, the clinically proven functional fitness method rooted in strength, mobility and stability, announces Jesse McBain as Chief Operating Officer, Studio Development, as the brand accelerates the next chapter of its global studio expansion and franchise growth strategy. Read More...
ACE Welcomes Nathen McEown, CPA, to its Board of Directors
Posted: February 11, 2026 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces that Nathen McEown, a respected leader in finance and public accounting, has joined its Board of Directors effective February 1, 2026. McEown’s expertise will help guide the ACE mission and strategic direction for the next three years. Read More...
