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Health and Fitness Club Industry News

Wednesday, October 16th, 2019

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Leveraging Member Data to Drive Marketing Success
Posted: October 8, 2019 in Suppliers

Muscle Up MarketingALPHARETTA, GA - Do you ever wonder why your marketing tactics aren’t working? Or, why you aren’t seeing growth in your numbers, even though your club is constantly pulling in new members? You aren’t alone; many clubs are having the same issue. The problem is that member data isn’t being utilized to its full potential. The key to fixing this problem is to use your member data to guide your marketing decisions. Marketing without using your member data is like working out without warming up. It’s a bad idea. Data could be the difference between a successful and a failed marketing campaign. Your goal should be to keep the bucket full in order to grow your club faster and stronger. This can be accomplished by leveraging your data and targeting members/potential members using the right tactics in the right places. Read More...

Theragun Named Its Exclusive Percussive Therapy Recovery Partner By Life Time Fitness
Posted: October 8, 2019 in Chains, Suppliers

THERAGUNLOS ANGELES, CA - Theragun, a leader in hand-held percussive therapy devices, has announced that Life Time Fitness selected the brand as its exclusive handheld percussive therapy massage device for its entire portfolio. Upon evaluation of the highly competitive market, Life Time selected Theragun due to the superior quality of its products and the company's 360 degree commercial solutions, including its staff training and certification programs and rich educational content for Life Time members. Read More...

FlexIt Announces Partnership with Theragun, Bringing Accessible Wellness Rooms to Consumers
Posted: October 7, 2019 in Suppliers

FlexItNEW YORK, N.Y. - FlexIt, the pay-as-you-go gym app that connects users with hundreds of fitness clubs across the country, has announced a partnership with Theragun, the wellness industry leader in percussive therapy and recovery technology. Through this partnership, FlexIt users can now access FlexIt Wellness Rooms Powered by Theragun at select fitness facilities and co-working spaces in the U.S. through the FlexIt pay-by-the-minute app, all equipped with Theragun's state-of-the-art products. Read More...

Life Time Joins Forces with Children’s Miracle Network Hospitals
Posted: October 7, 2019 in Chains

Life Time  - The Healthy Way Of Life CompanyCHANHASSEN, MN - Life Time, a luxury athletic resort designed with health, wellness and community at its core, is working with Children’s Miracle Network Hospitals to help sick and injured kids have a fighting chance at a healthier tomorrow. The partnership will come to life on October 12 when 32 Life Time destinations will host the inaugural Crushin’ It for the Kids charity workout benefitting eight local Children’s Miracle Network Hospitals, along with the Life Time Foundation, which partners with school districts across the country to eliminate harmful and artificial ingredients from their food programs. Read More...

Keynote Speakers & Agenda Announced for IHRSA 2020
Posted: October 4, 2019 in IHRSA

IHRSA 2020BOSTON, MA - The International Health, Racquet & Sportsclub Association has announced that four keynote speakers will be headlining the 39th Annual IHRSA International Convention & Trade Show in San Diego, California. IHRSA 2020 promises to be the most exciting event of the year for industry leaders, filled with phenomenal keynote and education sessions, numerous opportunities to network and brand new and exclusive educational offerings. The convention and trade show will take place March 18 - 21 in San Diego, CA. Read More...

Crunch Franchise Announces Its Newest Locations In Gainesville and Orlando, Florida
Posted: October 3, 2019 in Chains

Crunch FranchiseGAINESVILLE, FL - Crunch Fitness has announced the January 2020 opening of a $6 million, 42,000 square-foot fitness facility with state-of-the-art equipment and amenities in Gainesville, Florida. Crunch Franchise also announced the February 2020 opening of a $3 million, 31,000-square foot fitness facility, with state-of-the-art equipment and amenities in Orlando, Florida. Crunch is known for its innovative group fitness programming and will offer a wide range of classes every week including BodyWeb with TRX, Zumba, Cardio Tai Box, Yoga Body Sculpt and Fat Burning Pilates. Members looking for additional guidance or motivation can utilize the HIITZone, a proprietary high-intensity interval group training program. Read More...

FDA Issues Guidance Document for ALS Clinical Trials
Posted: October 2, 2019 in Other News

ALS Therapy Development InstituteCAMBRIDGE, MA - On September 23, 2019, the Food and Drug Administration (FDA) issued its most recent guidance document for the development of potential treatments for ALS. This document is not binding on the FDA or the public and encourages those within the industry to communicate with the Center for Drug Evaluation and Research (CDER) and the Center for Biologics Evaluation and Research (CBER) to discuss alternative approaches not listed within the document. Read More...

In-Shape Health Clubs Hires Chief Growth Officer
Posted: October 2, 2019 in Chains

In-ShapeSTOCKTON, CA - In-Shape Health Clubs, California’s top community destination for health and fitness, has announced a new Chief Growth Officer, Bruce Edwards, as part of its focus on accelerating growth. In his new role, Mr. Edwards will lead the development and implementation of strategic growth initiatives. Read More...

Blink Fitness Empowers Its Members to Work Out Anytime, Anywhere With Enhanced Mobile App
Posted: October 2, 2019 in Chains

Blink FitnessNEW YORK, N.Y. - Blink Fitness is switching things up. Beginning this fall, the premium and affordable gym will introduce its fall campaign along with the enhanced Blink App. The newest version of the app will continue to curate a personalized feed, pulling from 1,200+ pieces of content, including healthy recipes and guided meditations. Members can work out anytime, anywhere by streaming workouts from dozens of popular partners, such as Aaptiv and Daily Burn. Additionally, members can now take full advantage of their benefits at any time with added utilities like the ability to book a training session. Read More...

Health Club, Gym, & Studio Usage Reach All-Time High
Posted: September 30, 2019 in IHRSA

IHRSA: Success By AssociationBOSTON, MA - The International Health, Racquet & Sportsclub Association (IHRSA) has released the 2019 Health Club Consumer Report. This annual publication, based on a nationwide sample of more than 20,000 interviews, provides demographics and health, sports and fitness participation data on America’s health club consumers. "U.S. health club usage reached an all-time high in 2018 as more than 71 million people utilized health and fitness services at a fitness center, gym, or studio,” said Jay Ablondi, IHRSA’s Executive Vice President of Global Products. Read More...

CycleBar Partners With Young Survival Coalition in Support of Breast Cancer Awareness
Posted: September 30, 2019 in Chains

CycleBarIRVINE, CA - CycleBar announced that it has partnered with Young Survival Coalition (YSC), the country’s oldest and largest young cancer non-profit, for Breast Cancer Awareness Month in October. The cycling brand is launching its “Pink Lemonade” CycleGives campaign to raise money for the breast cancer organization, which provides free resources and programs to support, educate and empower women diagnosed before their 41st birthday. Read More...

Club Pilates To Host Nationwide Open House Across Its 550+ Studios
Posted: September 30, 2019 in Chains

Club PilatesIRVINE, CA - From Friday, October 4, through Sunday, October 6, Club Pilates will host open house events at each of its 550+ studios nationwide. The open house celebrates the company's continued reign as the fastest growing Pilates franchise and supports the brand's mission to help more people experience the power of Pilates by making it more affordable and accessible. Read More...

Matrix Fitness Awarded World Gym Vendor of the Year
Posted: September 27, 2019 in Suppliers

Matrix: Strong, Smart, BeautifulCOTTAGE GROVE, WI - Matrix Fitness, a brand of Johnson Health Tech (JHT), has been awarded the 2019 World Gym Vendor of the Year. This respected award was presented at the annual World Gym International Convention, which brought together more than 200 gym owners, corporate executives, staff and vendors from around the globe for four days of education sessions and networking events. Read More...

Snap Fitness & Lift Brands Names New CEO: Weldon Spangler
Posted: September 26, 2019 in Chains

Snap FitnessCHANHASSEN, MN - Snap Fitness, one of the world's premiere 24/7 fitness brands, announced franchise business veteran Weldon Spangler as the new CEO of Lift Brands. Spangler brings a wealth of experience in franchising, operations excellence, international business and strategic expansion. Read More...

Crunch Franchise Announces its Newest Location in East Lansing, Michigan
Posted: September 25, 2019 in Chains

Crunch FranchiseEAST LANSING, MI - Crunch Franchise announced the opening of a 30,000-square foot gym with state-of-the-art equipment and amenities in the heart of East Lansing, Michigan. Fusing fitness with entertainment to make serious exercise fun, Crunch East Lansing will offer top-quality cardio and strength training equipment, half-hour circuit training, personal training, a functional training area with indoor turf, a 2,700 square-foot dedicated group fitness studio, tanning beds and sunless spray options, HydroMassage beds and more. Read More...

In-Shape Health Clubs To Raise $185,000 For Cancer Research
Posted: September 25, 2019 in Chains

In-ShapeSTOCKTON, CA - In-Shape Health Clubs, one of California's top community destinations for health and fitness, has announced its goal to raise $185,000 this October in its annual In-Shape Fights Cancer campaign. If In-Shape reaches this goal, it will have raised $500,000 for local chapters of the American Cancer Society and St. Jude Children's Hospital in just five years. Read More...

Freemotion Appoints U.K. Manager in Global Growth Drive
Posted: September 25, 2019 in Suppliers

FreemotionLOGAN, UT - Freemotion Fitness, one of the world’s leading innovators in fitness equipment, is continuing to progress its global growth strategy with the appointment of Tony Ali as Country Manager UK. Tony, who has an impressive track record of over 12 years in strategic sales management, joins Freemotion from Matrix Fitness where he was the Head of Sales UK - Education Sector. Read More...

Peloton Announces Pricing of Initial Public Offering
Posted: September 25, 2019 in Suppliers

PelotonNEW YORK, N.Y. - Peloton Interactive, Inc. has announced the pricing of its initial public offering of 40,000,000 shares of Class A common stock at a public offering price of $29.00 per share. The company will trade on the Nasdaq Global Select Market under the ticker symbol "PTON." Read More...

USPTA Presents Annual Awards at 2019 World Conference in Las Vegas
Posted: September 25, 2019 in Suppliers

USPTALAS VEGAS, NV - The United States Professional Tennis Association held its Awards Lunch during the 2019 USPTA World Conference, presented by Havana Bob’s, at the Westgate Las Vegas Resort & Casino. Seventeen tennis professionals were recognized for their achievements during 2018. Read More...

TRX “Anybody, Anywhere” Campaign Champions Fitness Inclusivity and Encourages Consumers To Unleash Their Own Version of “Best”
Posted: September 23, 2019 in Suppliers

TRXSAN FRANCISCO, CA - TRX, a global leader in functional training equipment, world-class training content and App-based training technology, is putting a stake in the ground, amidst a fitness culture characterized by exclusive social fitness trends and high-priced fitness solutions, with its new "Anybody, Anywhere" campaign. The campaign embraces the highly underserved community of mainstream consumers with a message of total inclusivity and a powerful reminder that everyone, regardless of their size, shape, age or athletic ability, has the power within them to unlock their own version of "best" with TRX providing the most simplistic and efficient means to do so. Read More...

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