Health and Fitness Club Industry News
Friday, July 10th, 2026
24 Hour Fitness and San Diego Padres Launch Partnership to Build a Healthier Community
Posted: February 23, 2026 in Chains
CARLSBAD, CA - 24 Hour Fitness announces a new partnership with the San Diego Padres, bringing the two San Diego-based organizations together around a shared commitment to movement, community and a lifetime of health. As part of the partnership, 24 Hour Fitness will become the Official Fitness Center Partner of the San Diego Padres and integrate into select Padres fan and community initiatives throughout the season, aligning with the team's broader slate of events and programming designed to encourage active lifestyles for fans of all ages. Read More...
EōS Lights up the Sunset Strip Cementing its Footprint in Los Angeles
Posted: February 19, 2026 in Chains
DALLAS, TX - EōS Fitness, the fast-growing national gym brand with more than 225 locations open or on the way, is making a bold entrance onto the iconic Sunset Strip. The elevated EōS Lux concept will reshape the West Hollywood fitness scene with a high-end, performance-driven experience created for the city’s first-time fitness enthusiasts and most ambitious gymgoers. Read More...
Burn Boot Camp Appoints Jason Losco as Chief Development Officer to Support Strategic Growth
Posted: February 19, 2026 in Chains
CHARLOTTE, N.C. - Burn Boot Camp, a leading US fitness franchise with more than 400 locations and over $250 million in systemwide revenue, announces the appointment of Jason Losco as Burn's first Chief Development Officer. In this new role, Losco will oversee franchise development strategy, real estate, construction and compliance, supporting continued U.S. growth while strengthening the foundation for disciplined long-term expansion. Read More...
Matrix Fitness and seca Announce Strategic Partnership to Develop Medical-Grade, Insight-Driven Training Experiences
Posted: February 19, 2026 in Suppliers
COTTAGE GROVE, WI and HAMBURG, GERMANY - Matrix Fitness and seca announced a strategic partnership focused on the development of an integrated solution designed to translate medical-grade body composition insight into guided, intelligent training experiences. The collaboration reflects a shared focus on accuracy, reliability and meaningful insight as expectations around personalization and outcomes continue to rise across the fitness industry. Read More...
NSCA and HYROX Academy Announce Global Partnership to Advance Coaching Standards in Hybrid Fitness Racing
Posted: February 19, 2026 in Suppliers
COLORADO SPRINGS, CO and HAMBURG, GERMANY - The National Strength and Conditioning Association (NSCA) and HYROX Academy have announced a global partnership dedicated to advancing coaching excellence in the growing sport of hybrid fitness racing. Read More...
Life Time Ignites the Pilates and Reformer Boom as Demand Surges Coast to Coast
Posted: February 18, 2026 in Chains
CHANHASSEN, MN - As Pilates and reformer-based workouts dominate today's fitness conversation, Life Time (NYSE: LTH) is reaffirming its position as the industry's clear leader, driving the category forward after investing in Pilates for more than 20 years while continuing to innovate with offerings like CTR. Pilates studios and reformer-based classes remain a foundational, high-demand part of the member experience, and in 2026, Pilates studios will be included in each of the company's planned 12 – 14 new locations. Read More...
Four HealthFitness Client Sites Awarded MXM Locations of Excellence Award
Posted: February 18, 2026 in Chains
LAKE FOREST, IL - HealthFitness, a Trustmark company, and a leading provider of comprehensive fitness solutions, announces that four of its client sites, Corewell Health - Health and Wellness Center, Rochester Hills, MI; Aurora Wellness Center, Burlington, WI; Mercy Health West Clermont HealthPlex, Batavia, OH; and Wayne County Community College’s Curtis L. Ivery Health and Wellness Education Center, Detroit, MI; received the 2025 Annual MXM Locations of Excellence Award. Read More...
Planet Fitness Announces New Development Agreement In Mexico
Posted: February 17, 2026 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces that it will be expanding its presence in Mexico. The Company has signed a franchise agreement with Impulso Gym to bolster its footprint in northern Mexico, opening new clubs in Tijuana and Mexicali. Currently, Planet Fitness has 47 locations in 14 states across Mexico. Read More...
Flex Partners with Equinox, the Luxury Fitness and Lifestyle Brand, to Bring HSA and FSA Spending to Members Through a Seamless, Elevated Experience Across All Clubs
Posted: February 17, 2026 in Chains
NEW YORK, N.Y. - Flex, the HSA/FSA payments platform for leading health and wellness brands, announces a partnership with Equinox, the authority in high-performance luxury lifestyle. This collaboration marks the first time Equinox members can use HSA and FSA funds for select eligible offerings through Flex's compliant payments infrastructure. Read More...
Active Wellness Names Angie Dobrowski Director of Active Aging and Medical Fitness to Spearhead 2026 Longevity Initiative
Posted: February 17, 2026 in Chains
SAN FRANCISCO, CA - Active Wellness, a leading fitness design, management and consulting company, announces the appointment of Angie Dobrowski as Director of Active Aging and Medical Fitness. This strategic move reinforces Active’s 2026 commitment to advancing longevity and healthspan, ensuring that individuals can lead inspired, healthy and active lives at every age. Read More...
