Club Insider

Planet Fitness Selects Huge as Digital Agency of Record

Posted: October 21, 2021 in Chains

Planet FitnessPlanet Fitness

HAMPTON, N.H. – Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announceds it has selected Huge, a global experience agency, as its new digital agency of record following a strategic competitive review.

Planet Fitness will partner with Huge to accelerate the company’s digital strategy and support the continuous evolution of its mobile app, website and in-club digital experience, with a focus on strategy, customer satisfaction and creative design within these digital channels. The partnership will support member retention and help Planet Fitness continue to drive its “bricks with clicks” growth strategy and hybrid approach to fitness; strengthening its digital Judgement Free ZoneĀ® through consumer engagement, loyalty and a differentiated omni-channel experience that supports and encourages people throughout their fitness journey.

“The team at Huge is known for ground-breaking, innovative work that drives positive impact for brands, defines industries and shapes the culture and world around us. This makes them the ideal partner to further our mission of democratizing fitness,” said Sherrill Kaplan, chief digital officer at Planet Fitness. “As we work to break down barriers for the 80 percent of the population that does not belong to a gym, we are excited to partner with Huge to build upon our strong foundation and take our digital experience to the next level, serving members wherever they are, whenever they want to engage with our brand.”

“From the start, we fell in love with their human-first approach to fitness and desire to create a next generation experience for members that’s accessible and affordable for everyone. We can’t wait to get started together on this ambitious journey,” said Matt Weiss, President of Huge Brooklyn. “Planet Fitness’ goal of creating a true omni-channel experience that allows the brand and its members to interact, engage and support each other to reach their individual fitness and health needs is a huge move for the category and one that unlocks massive opportunities in-market.”

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