Health and Fitness Club Industry News: Chains
Wednesday, October 8th, 2025
Self Esteem Brands Launches SUMHIIT Fitness
Posted: June 14, 2023 in Chains
WOODBURY, MN - Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands, announces the official launch of SUMHIIT Fitness (pronounced "Summit Fitness"), its first studio brand available for franchising worldwide. The brand was officially unveiled this week at FIT Summit in Singapore. Read More...
Exos Partners With Wellness In The Schools & New York City Public Schools’ Office Of School Wellness Programs To Launch First-Ever Coach Council & Coaches Summit
Posted: June 13, 2023 in Chains
NEW YORK CITY, N.Y. - Exos, the industry-leading performance coaching company, and Wellness in the Schools (WITS) have partnered with New York City Public School’s Office of School Wellness Programs (OSWP) to launch a first-of-its-kind Coach Council. The three organizations will work together to develop professional leadership events and opportunities for New York City’s (NYC) public school physical education (PE) teachers and coaches, including a Coaches’ Continuing Education Summit in the fall, expanding opportunities for accessible health and wellness for staff and students alike. Read More...
Xponential Fitness and Lululemon Announce Renewal of Partnership
Posted: June 9, 2023 in Chains, Suppliers
IRVINE, CA - Xponential Fitness (NYSE: XPOF), the largest global franchisor of boutique fitness brands, and lululemon announce the renewal of their partnership, bringing an expanded selection of digital workouts to lululemon Studio. Xponential Fitness will soon be increasing the number of workouts from Pure Barre, Rumble, AKT and YogaSix on the lululemon Studio platform. This collaboration builds upon the success of the initial launch last October and further enhances the offerings available to lululemon Studio members. Read More...
Genesis Health Clubs Acquires Iconic Tulsa Tennis Facility
Posted: June 8, 2023 in Chains
TULSA, OK - Genesis Health Clubs announces the acquisition of RH91 in Tulsa, Oklahoma, effective immediately. The club, now known as Genesis Health Clubs – Riverside, represents the 64th in the ever-growing Genesis portfolio, and its 19th tennis facility. The transition to Genesis allows former RH91 members immediate access to Genesis’ other four Tulsa-area facilities, South Tulsa, Midtown Tulsa, Broken Arrow, and Woodland Hills, at no extra charge, along with over 60 other locations across the nation. Read More...
Club Pilates Founder Allison Beardsley Creates New Brand: Red Lite Gym
Posted: June 8, 2023 in Chains
BENTONVILLE, AR - Allison Beardsley has opened her newest and second fitness brand "Red Lite Gym," in Bentonville, Arkansas, a far-off location compared to where she started her first fitness franchise brand Club Pilates, in San Diego. Read More...
Crunch Franchise Announces Newest Location in St. Petersburg, Florida
Posted: June 7, 2023 in Chains
ST. PETERSBURG, FL - Crunch Franchisee, CR Fitness Holdings LLC., announces the upcoming opening of Crunch Tyrone, a $5 million, 25,000-square-foot fitness facility, with state-of-the-art equipment. CR Fitness Holdings LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than 100 years of experience in the fitness industry. The CR Fitness team currently operates 48 locations in Florida, Georgia, North Carolina and Texas. Crunch Tyrone will be the fourth location to open in Pinellas County. Read More...
F45 Training Signs Merchandise Partnership with BDA
Posted: June 7, 2023 in Chains
WOODINVILLE, WA - Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC and Mercedes Benz, announces a merchandise partnership with F45 Training Holdings Inc. (NYSE: FXLV) ("F45"), a global fitness community offering in-person and on-demand workouts. BDA will create a new line of merchandise to be sold via F45's website and in various F45 studios nationwide. Read More...
Blink Fitness Celebrates Pride in Partnership with The OUT Foundation
Posted: June 1, 2023 in Chains
NEW YORK, N.Y. - Blink Fitness, the premium and affordable fitness brand that prioritizes Mood Above Muscle, is celebrating Pride month with a series of initiatives throughout June in support of The OUT Foundation. The partnership will support The OUT Foundation's work in removing the barriers that block LGBTQ+ individuals' from access to and participation in fitness, health, and wellness. Read More...
Crunch Fitness Franchise Announces Newest location in Winter Garden, Florida
Posted: May 31, 2023 in Chains
WINTER GARDEN, FL - Crunch Franchisee, CR Fitness Holdings, a leading franchise of Crunch Fitness, announces the upcoming Summer 2023 opening of Crunch Winter Garden, a $5 million, 30,000-square-foot fitness facility with state-of-the-art fitness equipment. CR Fitness Holdings LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, who combined have more than 100 years of experience in the fitness industry. The CR Fitness team currently operates 48 locations in Florida, Georgia, North Carolina and Texas. Crunch Winter Garden will be the sixth location to open in the Orlando metropolitan area. Two more locations are planned to open by 2024. Read More...
Life Time Opens First Luxury Athletic Country Club and Life Time Work in Oregon
Posted: May 31, 2023 in Chains
BEAVERTON, OR - Life Time (NYSE: LTH), one of the nation's premier healthy lifestyle brands, officially opened the doors to it first Oregon location in Beaverton, unveiling its newest luxury athletic country club and premium coworking space just outside of Portland. The 190,000-square-foot, three-story Life Time Beaverton athletic country club expands the Company's geographic footprint to 30 states and 42 major markets in the U.S. Read More...
Self Esteem Brands Names Wpromote as Digital Agency of Record
Posted: May 31, 2023 in Chains
WOODBURY, MN - Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands with more than 5,500 locations around the world, has named Wpromote, the top independent marketing agency, as its new digital Agency of Record. Effective immediately and in partnership with marketing leadership across the portfolio, Wpromote delivers all paid media and data strategy and management for Anytime Fitness, Basecamp Fitness, The Bar Method, Stronger U and Waxing The City. Read More...
Active Wellness and NorthBay Health Join to Reopen Wellness Center
Posted: May 26, 2023 in Chains
SAN FRANCISCO, CA - Active Wellness, LLC, a leading fitness design and services company that strategically partners with hospital systems to deliver medical fitness joint venture developments and turnkey operations, announces its newest partnership with NorthBay Health, a leading hospital system in Solano County, Calfornia. Together, they will reopen its wellness center as Active Wellness Center at NorthBay Health. This is the fifth Active Wellness Center location to open in the United States, and it joins the network of the first commercially branded wellness center chain. Read More...
Self Esteem Brands Names Two International Leaders to New Posts
Posted: May 25, 2023 in Chains
WOODBURY, MN - Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands with more than 5,500 locations around the world, announces two appointments to newly-created leadership roles that will help advance the next phase of global growth. Taka Suzuki has been named Regional Vice President, Japan and Asia-Pacific, while Jonathan Midttun joins SEB as International Technology Lead. Read More...
Crunch Franchise Announces Newest Location in Nashville, Tennessee
Posted: May 24, 2023 in Chains
NASHVILLE, TN - Crunch Franchise announces the opening of Crunch Priest Lake, a 34,000-square-foot fitness facility, with state-of-the-art cardio and strength training equipment. Crunch Priest Lake is located in a newly renovated space on the corner of Priest Lake Plaza. It is owned by Fitness Gurus LLC, and it is their first location in Nashville. Read More...
UFC GYM and UFC FIT Celebrate Continued Expansion
Posted: May 24, 2023 in Chains
NEWPORT BEACH, CA - UFC GYM, the first major brand extension of UFC, and UFC Fit, announce the sale of three new franchise locations, expanding the fast-growing brand's nationwide footprint. With more than 900 locations in 40 countries currently in development, the new locations add to the organization's vision to provide a wholistic wellness approach to its unique global member community. Read More...
Crunch Franchise Announces Newest Location in Columbus, Georgia
Posted: May 23, 2023 in Chains
COLUMBUS, GA - Crunch Franchise announces the upcoming fall opening of Crunch Columbus, a $5 million, 45,000-square-foot fitness facility, with $1.5 million dollars' worth of state-of-the-art equipment. Crunch Columbus is located in a newly renovated space previously occupied by Best Buy. Crunch Columbus is owned by Fitness Ventures, LLC, one of the fastest growing franchisees in the Crunch system with numerous locations throughout the U.S. Crunch Columbus will be the 39th location nationwide for Fitness Ventures, LLC. Read More...
Therabody Named Barry’s Official Recovery Partner
Posted: May 23, 2023 in Chains, Suppliers
LOS ANGELES, CA - Wellness technology innovator Therabody announces it is the official recovery partner of fitness pioneer Barry's. The announcement marks a milestone for both companies as Barry's aims to provide best-in-class recovery solutions that enhance customer experience and Therabody further solidifies its leadership in the fitness industry. The partnership is designed to pair Barry's signature workout with Therabody's wellness technology, providing the Barry's community with an end-to-end wellness experience before and after they work out. Read More...
Planet Fitness Marysville (Smokey Point) Hosts Grand Opening
Posted: May 22, 2023 in Chains
TIMONIUM, MD - Planet Fitness, one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, celebrates the grand opening of its Marysville (Smokey Point) club. The Smokey Point club is Planet Fitness’ 28th and Ohana’s 12th in the Seattle area. The group’s portfolio includes clubs in Bremerton, Burlington, Downtown Seattle, Everett, Federal Way, Lacey, Mill Creek, North Seattle, Oak Harbor, Olympia and Rainier Beach. Read More...
Genesis Health Clubs Set For Big Bet On Volleyball With Volleyball Beach Acquisition
Posted: May 17, 2023 in Chains
KANSAS CITY, KO - Genesis Health Clubs, the largest privately-owned fitness company in the nation, with over 20 locations in the greater Kansas City area, announces they have acquired Volleyball Beach, a popular destination for volleyball enthusiasts in Kansas City. Volleyball Beach offers 14 outdoor sand volleyball courts, eight of which become indoor air-dome courts in the winter for year-round recreational and competitive leagues and tournaments. Read More...
EXOS Announces Partnership With Shields and Stripes For Military Appreciation Month
Posted: May 17, 2023 in Chains
PHOENIX, AZ - Industry-leading coaching company, Exos, announces the expansion of its social impact program, Coach for Good, with a new initiative supporting military members transitioning from active duty. Exos will partner with Shields & Stripes to grant first-line defenders free access to The Game Changer, Exos’ elite virtual coaching program, and will sponsor a Charity Miles campaign committing $10,000 to help veterans heal visible and non-visible wounds. Read More...
