Empire Portfolio Group Debuts New Warren, New Jersey Orangetheory Fitness Studio
Posted: September 18, 2023 in Chains
Orangetheory Fitness
WARREN, N.J. – Empire Portfolio Group (“Empire”), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Warren, New Jersey. The new studio will be located at 177 Washington Valley Road, Unit 12, Warren, NJ 07059. This significant expansion solidifies Empire’s presence in New Jersey, becoming their 14th location in the state.
Covering 3,300 square feet, the state-of-the-art Warren studio will be equipped with the latest cutting-edge equipment, including Orangetheory’s renowned coaching and advanced in-studio and wearable fitness technology. Members will experience the innovative personalized MaxHR algorithm, which dynamically updates heart rate zones in real time for optimal performance results. Additionally, the studio features OTconnect technology on its treadmills and rowers, creating an immersive data and feedback ecosystem that tracks vital metrics such as total distance, average/max incline, max miles per hour, total moving time, and more. Grand Opening celebrations will take place throughout the month of September, and will include discounted founding rates for new members.
“We couldn’t be more excited to bring the Orangetheory Fitness experience to the Warren community,” said Adam Krell, CEO of Empire Portfolio Group. “Our goal is to support individuals in their pursuit of a healthy and active lifestyle, and we believe this new studio will provide the perfect environment for achieving transformative fitness results, regardless of where they are in their fitness journey.”
Orangetheory Fitness is a rapidly expanding franchise company and a leader in the boutique fitness industry. Their group workouts combine endurance, strength, and power to generate the renowned ‘Orange Effect,’ a calorie-burning phenomenon that lasts up to 24 hours after a 60-minute workout.
