24 Hour Fitness Selects Kalibrate as Location Intelligence Partner
Posted: September 20, 2023 in Chains
24 Hour Fitness
DALLAS, TX – 24 Hour Fitness, one of the largest fitness center operators in the U.S., has selected Kalibrate to serve as its location intelligence partner. This engagement will include a combination of customized analytics and software that will support 24 Hour Fitness in its real estate decision-making processes.
“As we seek deeper insights into how to best position our clubs in support of our membership, it was important that we identify a firm with demonstrated domain expertise that could serve as a trusted advisor and strategic partner to us.” said Mark Chau, Senior Director of Real Estate and Capital Strategy for 24 Hour Fitness. “After a comprehensive review of location intelligence vendors, it was clear that Kalibrate was the best fit for our needs. We appreciate the customized approach that they employ in their modeling processes, and the robust yet transparent nature of their forecasting tools.”
All custom analytics developed on behalf of 24 Hour Fitness will be deployed within Kalibrate’s proprietary SaaS platform – Kalibrate Location Intelligence (“KLI”). “We are thrilled to have the opportunity to partner with Mark and team in support of 24 Hour Fitness, a market leader in the fitness sector,” said Matt Montgomery, Managing Director at Kalibrate. “Our team will work collaboratively with 24 Hour Fitness to build upon their pre-existing data-driven strategy, unlocking additional insights that can help them to make more informed market planning decisions moving forward.”
