Health and Fitness Club Industry News: Chains
Saturday, August 8th, 2026
Crunch Franchise Announces Its Newest Location In Flatbush, N.Y.
Posted: January 10, 2017 in Chains
NEW YORK, N.Y. - Crunch, the health club chain best known for making serious fitness fun through unique programming and cutting-edge training, announces the opening of its newest franchise location at 1038 Flatbush Ave, Brooklyn, NY. The enrollment center opened for sign-ups earlier this month and brings its 'No Judgments' philosophy and fusion of fitness meets entertainment to the diverse community. Read More...
Fitness Formula Clubs Opens Tenth Location In Downtown Park Ridge, Illinois
Posted: January 6, 2017 in Chains
CHICAGO, IL - Chicagoland-based Fitness Formula Clubs (FFC) has opened their newest, ultra-convenient 66,000 square-foot facility, FFC Park Ridge. Known for its hub and spoke network of locations near train, bus and subway commuter transportation centers, this latest edition is 500 feet from the busy Metra train stop in downtown Park Ridge, Illinois. The free-standing facility will complement the district’s lifestyle and combine innovative fitness offerings and energizing social spaces in an ultra-modern, community-building atmosphere. Read More...
UFC Gym Expands Body Transformation Challenge To 16 Signature Gyms Nationwide
Posted: January 3, 2017 in Chains
SANTA ANA, CA - UFC GYM announced that, following the overwhelming success of its 2016 12-Week Body Transformation Challenge, the brand will launch its next iteration on Tuesday, January 10, 2017, expanding to 16 signature gym locations throughout the United States. Read More...
Equinox Unveils 2017 “Commit to Something” Campaign; Confronts Bold Issues Rarely Explored in Advertising
Posted: January 3, 2017 in Chains
NEW YORK, N.Y. - Equinox, a high-performance lifestyle leader, unveiled its 2017 advertising campaign, re-envisioning the theme of "Commit to Something" as an intimate, provocative and deeply moving exploration of personal identity. A series of seven images shot by world-renowned fashion photographer Steven Klein, the campaign confronts current cultural issues and asserts that commitment has the power to define who we are in the deepest sense. Read More...
Blink Fitness Launches 2017 Ad Campaign Featuring Real Gym Members
Posted: January 3, 2017 in Chains
NEW YORK, N.Y. - Blink Fitness, a premium-quality, value-based fitness club launched its 2017 marketing campaign, "Every Body Happy." This iteration of the campaign features 16 of Blink's very own gym members of varying shapes and sizes with one common thread: self-confidence. At a time when body positivity has garnered worldwide attention, Blink Fitness has been tackling this issue head on for the past year by challenging industry norms and celebrating how exercise makes you feel, not just how it makes you look. Read More...
Planet Fitness Debuts New Brand Campaign: “The World Judges, We Don’t. At Planet Fitness, Be Free.”
Posted: January 1, 2017 in Chains
NEWINGTON, N.H. - Planet Fitness, Inc. (NYSE:PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., revealed a new creative campaign, “The World Judges, We Don't. At Planet Fitness, Be Free.” The campaign debuted nationally during ABC’s “Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2017” on December 31st. For the second year in a row, Planet Fitness was also the presenting sponsor of Times Square’s iconic New Year’s Eve celebration in New York City. Read More...
Genesis Grows as Largest Health Club Provider in the Midwest
Posted: December 28, 2016 in Chains
WICHITA, KS - Genesis Health Clubs has announced that they have purchased an additional Omaha area club from Nebraska Elite Sports and Fitness Complex. Nebraska Elite Sports and Fitness Complex is a massive 108,000 square foot facility, including fitness floor, indoor running track, cycling studio, weight and cardio machines, spa, dry sauna, steam room, tennis, basketball, volleyball and a full-service day care. In addition, its swimming pool and yoga studio have both been recently remodeled. It is also the home of The Elite Sports Volleyball Teams. Read More...
DavidBartonGym Abruptly Closes Facilities in New York, Boston, Miami and Chicago
Posted: December 21, 2016 in Chains
NEW YORK, N.Y. - Club Ventures, which owns and operates the DavidBartonGym facilities, issued the following media statement: “DavidBartonGym has discontinued operations at its locations in New York, Boston, Miami, Chicago, and Bellevue, WA, effective immediately. All affected employees and clients are being notified..." Read More...
Planet Fitness and Its Franchisees Raise More Than $1 Million For Boys & Girls Clubs Of America and Stomp Out Bullying To Support Anti-Bullying, Pro-Kindness Initiatives For Teens
Posted: December 20, 2016 in Chains
NEWINGTON, N.H. - Planet Fitness announced that, together with its franchisees, more than $1 million was raised for its Judgement Free Generation partners, Boys & Girls Clubs of America and STOMP Out Bullying, as a result of the company’s November membership sale. The Judgement Free Generation is Planet Fitness’ philanthropic initiative designed to combat the judgement and bullying faced by today’s youth by creating a culture of kindness and encouragement. Read More...
Crunch Franchise Announces Joint Venture With International Soccer Star Cristiano Ronaldo
Posted: December 19, 2016 in Chains
NEW YORK, N.Y. - Crunch, the U.S.-based health club chain best known for making serious fitness fun is thrilled to announce the launch of CR7 clubs, a new fitness initiative in collaboration with International Soccer Star Cristiano Ronaldo. The first CR7 gyms and the new partnership itself bring an amazing franchise opportunity to the Spanish fitness market. The venture combines Crunch's "No Judgments" philosophy with Ronaldo's CR7 Live Life Fit attitude, taking their trademark fusion of fitness meets athletics to a global level, starting in Madrid, Spain. Read More...
