Health and Fitness Club Industry News: Suppliers
Saturday, April 18th, 2026
Life Fitness Joins Movement Live by Michelob ULTRA as Official Fitness Equipment Partner
Posted: May 24, 2021 in Suppliers
ROSEMONT, IL - Life Fitness is teaming up with Michelob ULTRA to encourage fitness lovers to get back to working out with friends this summer and to have some fun along the way. As the official fitness equipment partner of Movement Live by Michelob ULTRA, Life Fitness will help inspire fitness lovers to sweat together and encourage a more active lifestyle through invigorating workouts. Read More...
Life Fitness and ShapeLog Partner to Deliver Innovative Connected Strength Solutions
Posted: May 4, 2021 in Suppliers
CHICAGO, IL - Gym members want data-driven experiences to help them on their fitness journey, but strength training data has lagged behind cardiovascular data for decades. To provide analytics for the millions of people who do strength training, ShapeLog, a fitness technology company and provider of connected strength solutions, announces its partnership with Life Fitness, a global leader in commercial fitness equipment. Read More...
World Gym International Selects Life Fitness as a Preferred Partner
Posted: March 23, 2021 in Chains, Suppliers
ROSEMONT, IL - Life Fitness has signed a partnership agreement to be a preferred equipment supplier to World Gym International. Under the agreement, Life Fitness will supply World Gym facilities with select premium cardio and strength training equipment from its Hammer Strength and SCIFIT brands, in addition to its Life Fitness SPARC and Arc Trainer cardio products. Read More...
Life Fitness Further Enhances Connected Fitness Experience with Myzone Integration
Posted: March 10, 2021 in Suppliers
ROSEMONT, IL - Life Fitness has announced Myzone heart rate devices can now be seamlessly integrated with connected premium Life Fitness and Cybex cardio consoles, providing exercisers with real time workout statistics. The consoles will display Myzone users’ live metrics shown in the familiar Myzone tile integrated within the console experience. Read More...
Life Fitness Introduces Two New Rowing Machines to Growing Portfolio of Performance Training Equipment
Posted: November 16, 2020 in Suppliers
ROSEMONT, IL - Life Fitness announces the launch of the Heat Row and Heat Performance Row, two powerful new rowing machines designed to enhance the rowing experience of all users. The Life Fitness Heat Rowers feature sleek and modern aesthetics with a variety of easy-to-use features to meet the training needs of facilities and exercisers. Read More...
Life Fitness Introduces Axiom Series: A New, Comprehensive Line of Strength Equipment
Posted: September 8, 2020 in Suppliers
ROSEMONT, IL - Life Fitness has unveiled Axiom Series, a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorized machines, a dual adjustable pulley and 12 benches and racks. Now available globally, Axiom Series delivers simple and reliable biomechanics with an inviting, eye-catching design ideal for many fitness facilities, from health clubs to multi-unit housing, hospitality and more. Read More...
Life Fitness Promotes John Kazik, Head of Brunswick Billiards, to Lead Consumer Sales in the Americas
Posted: August 17, 2020 in Suppliers
ROSEMONT, IL - In its continued effort to deliver world class exercise experiences to fitness professionals and exercisers worldwide, Life Fitness has promoted John Kazik to the role of Vice President, Americas Consumer Sales and Billiards. Kazik will be responsible for enhancing the company’s approach to delivering premium fitness and leisure products and driving continued growth across all consumer channel sales. Read More...
Life Fitness Expands COVID-19 Initiatives by Giving Back
Posted: May 19, 2020 in Suppliers
ROSEMONT, IL - Life Fitness, a global leader in commercial fitness equipment, has announced a new initiative to produce non-medical, reusable face coverings in its global manufacturing plants. The Life Fitness-branded face coverings are available to purchase in packs of 25 on the company's website. For every pack of 25 sold through June 18, 2020, Life Fitness will donate $1.00 per face covering to No Kid Hungry in the United States to help provide children with meals they need during school closures. Read More...
Life Fitness Media Statement Regarding FIBO 2020 Attendance
Posted: February 21, 2020 in Suppliers
ROSEMONT, IL - After closely assessing global concerns regarding the coronavirus outbreak, Life Fitness has made the difficult decision to withdraw attendance to FIBO in Cologne, Germany on April 2 - 5. Life Fitness takes the current situation very seriously, and the health and safety of its employees, customers and partners are always top priority. Read More...
Life Fitness Introduces On-Demand Workout Classes Across All Premium Cardio Products
Posted: December 4, 2019 in Suppliers
ROSEMONT, IL - Life Fitness has announced the debut of Life Fitness On Demand, an innovative and growing library of digital classes available exclusively on the touchscreens of Life Fitness premium cardio products. Life Fitness is the first fitness equipment manufacturer to create digital programming for an entire line of commercial cardio equipment. The digital library includes on-demand classes available on treadmills, ellipticals, climbers, cross-trainers and exercise bikes. Read More...
