Health and Fitness Club Industry News: Chains

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Equinox Launches 2015 Ad Campaign, Explores The Consequences Of A Good Workout With “Equinox Made Me Do It”
Posted: January 1, 2015 in Chains

NEW YORK, NY - Equinox, the upscale fitness and high performance lifestyle leader, unveiled today its 2015 ad campaign: an evolution of last year’s ‘Equinox Made Me Do It’ narrative, created by Wieden+Kennedy New York. The first iteration of the campaign highlighted unbridled confidence and lowered inhibitions as consequences of a good workout. This year, the campaign builds on that narrative, celebrating the aftermath of an Equinox workout – pushing boundaries and disrupting preconceived notions – in a positive, unapologetic way. Read More...