Health and Fitness Club Industry News: Chains
Monday, May 20th, 2024
Equinox Announces Launch of Furthermore Brand
Posted: January 20, 2016 in Chains
NEW YORK, N.Y. - Equinox, an upscale fitness and high-performance lifestyle leader, announced the launch of Furthermore. The new brand will launch with the debut of its eponymous online magazine focused on reframing and redirecting the fitness and luxury style content category. Read More...
Equinox Unveils 2016 Ad Campaign “Commit to Something”
Posted: January 4, 2016 in Chains
NEW YORK, N.Y. - Equinox, the high-performance lifestyle leader in the luxury fitness category, has unveiled a new brand campaign for 2016, titled "Commit to Something." The provocative new campaign, a collection of seven images shot by world renowned fashion photographer Steven Klein, displays the powerful, conscious, human expression of commitment. Read More...
Equinox Launches 2015 Ad Campaign, Explores The Consequences Of A Good Workout With “Equinox Made Me Do It”
Posted: January 1, 2015 in Chains
NEW YORK, NY - Equinox, the upscale fitness and high performance lifestyle leader, unveiled today its 2015 ad campaign: an evolution of last year’s ‘Equinox Made Me Do It’ narrative, created by Wieden+Kennedy New York. The first iteration of the campaign highlighted unbridled confidence and lowered inhibitions as consequences of a good workout. This year, the campaign builds on that narrative, celebrating the aftermath of an Equinox workout – pushing boundaries and disrupting preconceived notions – in a positive, unapologetic way. Read More...
