Health and Fitness Club Industry News: Suppliers
Wednesday, April 1st, 2026
ACE Grows Health Coach Education with the Launch of its Health Coach Advanced Training Program
Posted: October 27, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces the launch of the Health Coach Advanced Training Program, an immersive, modern learning experience packed with advanced coaching skills, hands-on training and practical experience needed to enter the field of health coaching with confidence. This expert-led program provides hands-on training and practical experience with the advanced coaching skills needed for a successful career as a health coach. Read More...
American Council on Exercise Names Sarah Beavins VP of Sales and Marketing
Posted: September 17, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) has promoted Sarah Beavins to the role of Vice President of Sales and Marketing. Beavins has more than two decades of marketing experience in higher education, nonprofit and advertising agencies. As the Vice President of Marketing, Beavins will oversee and drive ACE’s marketing of certification and education products and sales teams. She will be responsible for the global oversight of marketing strategy development, planning and management of the marketing function, market research, competitive analysis and sales support. Read More...
ACE welcomes Jay Blahnik and Tuoyo Louis to its Board of Directors
Posted: July 28, 2021 in Suppliers
SAN DIEGO, CA - Jay Blahnik, internationally recognized fitness expert and Apple’s Senior Director of Fitness Technologies, and Tuoyo Louis, MPH, MBA, Co-founder and Managing Partner of Seae Ventures, have joined the American Council on Exercise (ACE) as members of its Board of Directors effective July 1, 2021. Read More...
ACE Launches Equity, Diversity and Inclusion Course for Exercise Professionals to Build More Inclusive Fitness Industry
Posted: July 8, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) furthers its commitment to advancing equity, diversity and inclusion with a first-of-its-kind course on how exercise professionals and health coaches can build a more inclusive fitness industry. The course, Taking Action with ACE: Practicing Equity, Diversity and Inclusion as an Exercise Professional, is the first step on a journey to ensure all physical activity participants have equal access and feel welcome in every environment. Read More...
ACE and WIFA Launch New Opportunity to Support Women in Fitness
Posted: May 19, 2021 in Suppliers
SAN DIEGO, CA - American Council on Exercise (ACE) and the Women In Fitness Association (WIFA) reached a new milestone in their partnership with the launch of the WIFA Growth Grant, a scholarship that provides current ACE Certified Professionals the opportunity to build and grow their careers with a one-year WIFA membership. Read More...
American Council on Exercise and Precision Nutrition Join Forces to Educate Exercise Professionals
Posted: May 5, 2021 in Suppliers
TORONTO, CANADA - American Council on Exercise (ACE), a nonprofit organization dedicated to improving physical activity levels through education, advocacy and certification of exercise professionals and health coaches, and Precision Nutrition, an online nutrition and healthy lifestyle coaching and certification company announce a new partnership. Read More...
Innovative Course Equips Exercise Professional to Take Their Business Virtual
Posted: April 14, 2021 in Suppliers
SAN DIEGO, CA - American Council on Exercise (ACE) and the Personal Trainer Development Center have partnered on a new course that provides exercise professionals a complete educational program to build and grow an online personal training business. The new course, Online Trainer Academy, is created and led by Personal Trainer Development Center and provides a timely solution to the growing demand for virtual personal training services. Read More...
New American Council on Exercise Campaign Seeks to take Physical Activity Outside
Posted: April 7, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) launches a national advocacy campaign calling on local and state governments to expand access and reduce restrictions to using green spaces, parks and other community spaces. These typically under-utilized spaces can provide safe locations for structured, physical activity experiences led by well-qualified exercise professionals and community organizations. With the COVID-19 pandemic ever present, ACE envisions this campaign as a long-term benefit that can improve community health and reduce health inequities. Read More...
ACE and the Special Olympics Launch New Continuing Education Course to Make Physical Activity More Inclusive
Posted: April 5, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) and Special Olympics have collaborated on a new course to promote inclusion within the fitness industry. This new course, created and led by Special Olympics, is specifically designed to provide exercise professionals with the knowledge and guidance to successfully serve and support individuals with intellectual disabilities (ID) in their physical activity journey. Read More...
Studies Provide Preliminary Evidence of ACE Integrated Fitness Training Model and ACE Mover Method Effectiveness
Posted: March 8, 2021 in Suppliers
SAN DIEGO, CA - Recent research studies reveal preliminary evidence that the American Council on Exercise’s Integrated Fitness Training Model (ACE IFT Model) and the ACE Mover Method are effective in providing personalized exercise programming to improve a client’s cardiometabolic health and facilitate healthy lifestyle changes. Read More...
Updated ACE Specialist Program Equips Exercise Professionals to Aid Older Adults
Posted: February 17, 2021 in Suppliers
SAN DIEGO, CA - the American Council on Exercise (ACE) has launched an updated and enhanced Senior Fitness Specialist Program. This continuing education program provides exercise professionals with population-specific knowledge and behavior-change coaching skills to best serve older adults seeking to live more vibrant, healthier lives, full of movement. Read More...
ACE and Trainerize Announce New Partnership
Posted: February 1, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) and Trainerize announce a new partnership that will empower exercise professionals and health coaches to better engage and support clients to make healthy, lasting lifestyle changes. By integrating ACE behavior change strategies into the Trainerize digital platform, it allows personal trainers and health coaches to leverage a powerful combination programming expertise and technology. Read More...
New ACE Education Offers Pilates Instructor Training for Exercise Professionals to Encourage Client Longevity
Posted: November 19, 2020 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) and Pilates Unlimited - The Art of Movement have launched a new continuing education course, the Pilates Mat Specialist Program. This new course prepares exercise professionals to incorporate mat Pilates exercises into their existing training offerings and confidently instruct specific mat Pilates classes. Read More...
The American Council on Exercise Celebrates its 35th Anniversary by Recognizing Four of its First Certified Health and Exercise Professionals
Posted: October 21, 2020 in Suppliers
SAN DIEGO, CA - While much has changed in the world of health and fitness over the past few decades, one component remains the same: the American Council on Exercise exists to get people moving. In its 35th anniversary celebration, ACE is telling the stories of the exercise and health professionals who have been with the organization since the beginning and who experienced the evolution of the fitness industry from its early focus on dance aerobics group fitness to its more comprehensive approach, which includes health coaching. Read More...
ACE Welcomes Dr. Laurie Whitsel and Dr. Antonio Williams to its Board of Directors
Posted: October 9, 2020 in Suppliers
SAN DIEGO, CA - Laurie Whitsel, Ph.D., FAHA, Vice President of Policy Research and Translation for the American Heart Association (AHA) and senior advisor to the Physical Activity Alliance, and Antonio Williams, Ph.D., Associate Professor and Associate Department Chair at Indiana University School of Public Health, have joined the American Council on Exercise (ACE) as members of its Board of Directors effective October 9, 2020. Read More...
