Spartan and Myzone Set to Reward Every Effort as Communities Take Part in Unforgettable Experiences
Posted: September 1, 2021 in Suppliers
Spartan
BOSTON, MA – Spartan and Myzone have joined forces in an exclusive three-year partnership to bring more transformational experiences to more people, rewarding effort rather than ability alone. The announcement of Myzone as Spartan’s official heart rate monitor partner encompasses multiple sport and wellness brands across EMEA including Spartan Obstacle Course Race, Spartan Trail, Tough Mudder, DEKA FIT and the La Ruta mountain biking races.
“There are few opportunities more effective at engaging communities than expertly-run and immersive activity events,” explains David Stalker, CEO of Myzone EMEA. “From the competitors themselves to their families and friends, nothing brings people together more through a love for physical activity than experiences such as this.
“With such a strong shared core belief of bringing positive change to people’s lives, Spartan and Myzone are perfectly positioned to benefit those already competing and start more people on the journey to race day. I’m inspired by the energy put into every event and I can’t wait to get more people moving, more people sharing their story, and more people rewarded for their effort.”
Everyone has to put effort in if they want to achieve something. Together, Spartan and Myzone create a welcoming space in and out of the gym for an ever-expanding community to push their limits and have every effort rewarded.
“Training for any event is tough enough,” explains Emily leRoux, Spartan director of global partnerships. “We all recognise the importance of community and the value in finding ‘your tribe’. It’s the reason we’re always searching for partners that share our values to ‘help make Spartans better’ through training, racing and adopting a healthy lifestyle.
“Much like Myzone levels the playing field of fitness, sport and physical activity for a community experience where everyone’s invited to play, Spartan believes in the same ethos. Age is just a number and whatever your ability, colour and creed, everyone is welcomed into the Spartan global community.
“We would love for all Spartan, Tough Mudder and DEKA participants to try out the MZ-Switch, integrate it into their training and everyday activities, connect with friends and make new ones in the app. Motivate each other with every move, so when race day or event day arrives you are ready to break through barriers and achieve more than you thought possible.”
