Record Numbers for Let’s Move for a Better World 2019
Posted: April 3, 2019 in Suppliers
Technogym: The Wellness Company
NEW YORK, N.Y. – Technogym announced the amazing results of its 2019 Let’s Move for a Better World campaign, a worldwide social initiative to raise awareness in the fight against obesity and sedentariness, that ran its sixth edition from March 11 – 30, 2019. Let’s Move for a Better World is the biggest social campaign in the fitness and wellness industry that embodies Technogym’s mission to improve wellness on a global scale.
Thanks to Technogym’s ecosystem and Mywellness, gym members in fitness facilities around the world joined forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond. The more active the users were, the bigger the donation to the communities.
Participants’ MOVEs, Technogym’s unit for measuring movement, were logged through Technogym’s Mywellness cloud – the first open platform in the industry, connecting people and fitness facilities all over the world. Thanks to the Technogym Ecosystem, a unique solution that includes connected equipment and Mywellness cloud – users can enjoy a fully personalized wellness experience, and facilities can create challenges amongst their members or with other clubs.
Numbers of Let’s Move For a Better World 2019
This year the campaign has allowed an increased number of operators to win and donate a piece of Technogym equipment to a not for profit organization of their choice, thanks to the awarding system which enables every facility to win by reaching predefined targets of movement performed.
Some key stats from the 2019 edition:
- 1373 fitness facilities across 32 countries took part;
- 196.558 participants tracked their exercise on Technogym equipment collecting MOVEs, Technogym’s unit of measurement for movement;
- A total of 766.995.792 MOVEs were generated;
- This represents over 345.148.106,4 calories burned or approximately 49.306,9 kg lost.
Moreover, a representative for each of the participating facilities will get the chance to take part to the Technogym Forum at the Technogym Village, in Cesena (Italy) from May 16th to 19th. The Forum allows participants to share knowledge on how physical activity can provide a vital contribution to building a more sustainable society based on personal health, and to celebrate the campaign winners during the official award ceremony.