Mindbody Continues to Support Wellness Industry with Launch of ClassPass Revenue Guarantee
Posted: September 14, 2022 in Suppliers
Mindbody
SAN LUIS OBISPO, CA – Mindbody, a leading experience technology platform for the wellness industry, and ClassPass, the premier fitness and wellness membership, announce the ClassPass Revenue Guarantee. This new program, exclusive to Mindbody customers, provides a monetarily backed guarantee that ClassPass will drive incremental revenue growth. Through this guarantee, if the business does not see a positive impact within 90 days of implementing ClassPass, Mindbody will write that customer a check for 2x the difference.
“In this new era of wellness, consumers are looking for well-rounded routines that encompass multiple dimensions of wellness. This provides a great opportunity for wellness businesses to expand their client base – but we know that 21% of Mindbody customers say that acquiring new clients is their top hurdle,” said Fritz Lanman, CEO of Mindbody and ClassPass. “Our goal has always been to help our customers build bigger, better businesses, and our data shows ClassPass drives a 32% user increase to studios. The ClassPass Revenue Guarantee shows Mindbody customers we don’t just believe that ClassPass will drive them new incremental revenue, we are willing to guarantee it.”
Mindbody acquired ClassPass in October of 2021 bringing two of the industry’s most prominent leaders together. Mindbody helps businesses deliver amazing client experiences through powerful studio management software, while ClassPass helps businesses grow by merchandizing excess inventory and maximizing overall revenue by marketing and dynamically pricing open spots to ClassPass consumers. Together, Mindbody and ClassPass are creating the world’s largest wellness experience marketplace for consumers.
With 80% of ClassPass users being new to the studios they visit, and 50% being new to group fitness, the potential for wellness businesses to gain new customers with ClassPass is substantial.
“Since bringing the companies together, we have seen firsthand how Mindbody and ClassPass are better together, and we are excited to show our customers just what this means through the Revenue Guarantee,” Lanman said.
